Tatiana Taborda Cardenas

Led branding and identity projects, visual content design, and high-impact pitch decks for leadership and investment. Built visual systems from concept to execution, aligning creative work with brand strategy and business goals.

Designed strategic visual content, including investor pitch decks and lead-generation assets, helping drive growth in the regenerative health sector. Led creative campaigns aligned with business goals and brand positioning. Developed visual concepts from scratch, rooted in market research and audience insights. Repositioned the brand by refining tone, visual direction, and narrative voice. Produced high-impact assets using tools like Adobe Illustrator, Photoshop, and MidJourney. Boosted digital engagement through emotionally driven storytelling and consistent brand identity.

Directed organic and paid content strategy (Meta Ads), contributing to a +10% sales increase during launch. Managed creative teams to produce emotionally resonant campaigns focused on brand awareness and user acquisition. Built the brand’s full visual and verbal identity: tone of voice, art direction, and brand system. Conducted market research to tailor messaging for the U.S. market with cultural sensitivity. Designed campaign materials and social assets using Photoshop, Illustrator, After Effects, CapCut, and AI tools like MidJourney and Sora. Developed brand storytelling that fostered emotional connection and strengthened perception and engagement.