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I'm a seasoned senior graphic designer and creative director with 10+ years of experience building impactful brand identities for clients ranging from Fortune 500 companies to high-growth small businesses. I translate business objectives into visual solutions that drive measurable engagement, revenue, and brand recognition. I'm skilled in full-cycle brand development, Adobe Creative Cloud, and cross-functional collaboration.…I'm a seasoned senior graphic designer and creative director with 10+ years of experience building impactful brand identities for clients ranging from Fortune 500 companies to high-growth small businesses. I translate business objectives into visual solutions that drive measurable engagement, revenue, and brand recognition. I'm skilled in full-cycle brand development, Adobe Creative Cloud, and cross-functional collaboration.

TAFFY CUNNINGHAM

Creative Director, Graphic Designer, Brand Designer, +2

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I'm a seasoned senior graphic designer and creative director with 10+ years of experience building impactful brand identities for clients ranging from Fortune 500 companies to high-growth small businesses. I translate business objectives into visual solutions that drive measurable engagement, revenue, and brand recognition. I'm skilled in full-cycle brand development, Adobe Creative Cloud, and cross-functional collaboration.…I'm a seasoned senior graphic designer and creative director with 10+ years of experience building impactful brand identities for clients ranging from Fortune 500 companies to high-growth small businesses. I translate business objectives into visual solutions that drive measurable engagement, revenue, and brand recognition. I'm skilled in full-cycle brand development, Adobe Creative Cloud, and cross-functional collaboration.

Available to hire

I’m a seasoned senior graphic designer and creative director with 10+ years of experience building impactful brand identities for clients ranging from Fortune 500 companies to high-growth small businesses.

I translate business objectives into visual solutions that drive measurable engagement, revenue, and brand recognition. I’m skilled in full-cycle brand development, Adobe Creative Cloud, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director & Founder at Graphics by Taffy

January 1, 2017 - Present

Lead brand identity development for 200+ clients across healthcare, education, non-profit, and corporate sectors, achieving a 95% client satisfaction rate and 90% client retention. Drove $150K+ in annual revenue through custom apparel design and marketing collateral rooted in strategic creative vision. Elevated client engagement metrics by 40% through user-centered design solutions across digital and print channels. Managed end-to-end creative production from brief to delivery, sustaining a 98% on-time completion rate across 500+ projects. Scaled operations from solo studio to a team of 3+ freelancers, implementing workflow systems and brand consistency guidelines.

Chief Creative Officer & Brand Strategist at Secure Cultures, LLC

January 1, 2016 - Present

Built the company's full brand identity system—logo, visual language, and style guide—from the ground up for a growing manufacturing business. Launched digital marketing campaigns, website redesign, and social media strategy that boosted brand recognition by 60%. Developed packaging, trade show displays, and sales materials supporting successful expansion into new markets. Negotiated vendor contracts for creative services, reducing production costs by 25%.

Freelance Creative Consultant at Independent – North Carolina

January 1, 2014 - January 1, 2017

Delivered brand identity, marketing collateral, and digital design solutions for 50+ small businesses and non-profits. Increased average client website traffic by 35% and social media engagement by 45% through strategic campaign design.

Visual Communication Specialist at Alorica At Home

June 1, 2014 - December 1, 2016

Designed internal training materials, infographics, and data visualizations that improved team efficiency scores by 20%. Collaborated with management to establish visual brand standards for all customer-facing communications.