Tuba Arshad

Available to hire

I am a creative director and communication designer with 7+ years of experience. I view design as an intersection of functionality and good aesthetics, and use it as a tool for social change.

About

I am a creative director and communication designer with 7+ years of experience. I view design as an intersection of functionality and good aesthetics, and use it as a tool for social change. As a creative professional, I have delved into brand experience design, illustration, photography, motion graphics, and social media marketing. I have worked at multinational organizations as well as socially conscious start-ups, effectively handling the creative needs at every scale.

Employment History
*Markloops Creative Agency
2021 - ongoing
UI/UX Designer

*Erasmus Mundus Association
2018 - 2021
Design Team Director

*Upwork
2016 - ongoing
Visual communication designer

*Tameer Art
2018 - 2019
Design Consultant

Education History
*Bachelor of Design
COMSATS University Islamabad

Portfolio link
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Languages

  • EnglishFluent
  • UrduFluent
  • TurkishBeginner

Industry experience

  • Media & Entertainment
  • Other

More experts in İstanbul, Turkey

Projects · 6

Things I own - Infographic Design

Things I own - Infographic Design Over the past decade, I have lived in different geographical spaces, as a result of which my possessions are scattered across the globe. Within this project's scope, I took a step back, did inventory, and saw my belongings as a whole. Out of 6,782 total items that I own, 2,257 are categorized as music related. Out of all the musical items I chose to focus on my music album collection and created a poster showcasing a multitude of information extracted from my collection. Complete project link: https://www.behance.net/gallery/173991165/Things-I-own-Infographic-Design graphicdesigner designer datavisualization infographic datadesign

  • Art Director
  • Data Visualizer
  • Graphic Designer
Mehran: A Bittersweet Love Story - Infographic

This is an infographic designed for a museum wall with the purpose of taking the museum visitors on a journey through the history of Pakistan with a focus on the uncrowned national car of the nation. Complete project link; https://www.behance.net/gallery/173831989/Mehran-A-Bittersweet-Love-Story-Infographic graphicdesigner illustrator museumdesign infographic design storytelling datavisualization

  • Art Director
  • Data Visualizer
  • Graphic Designer
  • +1
BWP Museum of Culture and Heritage Branding

Bahawalpur Museum of Culture and Heritage was created to mend the disconnect between the past and the present of the town by enabling the town folks and tourists to interact with and embrace the rich history of the area. One of the most renown landmarks in the town, the Noor Mehal, has been restored, rebranded, and reopened to the public as a center for learning, cultural interaction, and recreation, with the ultimate aim of beautifully mending the cracks in the cultural identity of the city and its residents. The brand identity for Bahawalpur Museum of Culture and Heritage is built in such a manner as to serve multiple purposes. It serves as a guide to the municipality and its ideologies for anyone interested in the brand. It also provides a memorable visual connection for the natives of the town and the visiting individuals. The visual identity also enables the individuals accessing the museum, both in physical and digital space, to experience a seamless user experience.

  • Art Director
  • Copywriter
  • Graphic Designer
Escapade - Brand Experience Design

Escapade: an exhilarating experience revolves around creation of an illustration to be used as a mural in company office and as a key visual company stationary. The illustration uses symbology to highlight the philosophy of the commissioning company. graphicdesigner illustrator branding

  • Art Director
  • Concept Artist
  • Illustrator
Royal Everlasting - Brand Experience Design

Royal Everlasting is born with the aim to help you showcase your individuality and style. Our fashion line is exclusively designed by, run by, and tailored to, individuals who place high value on style. Keeping in view the philosophy and ideology Royal Everlasting operates on, at Markloops a brand identity was designed. The visuals are made to convey timelessness, quality and high class. branding logo webdesigner designer photo graphicdesigner

  • Brand Designer
  • Creative Director
  • Web Designer
GO-DIJIP - Brand Identity Design

GO-DIJIP is a Key Action 2 project focused on “Integrating Digital Collaborative Environments into Joint Programmes”. This two year project is coordinated by the University of Padua – Padova, Italy. University of Bergen, AgroParisTech and UNICollaboration, as well as Erasmus Mundus Association are full project partners. GO-DIJIP aims to develop a digitalized, innovative, collaborative and quality-oriented Higher Education, providing instruments to sustainably mainstream new forms of virtual teaching and learning. The logo stems from the basic ideology of the project which is to promote collaboration and give way to better techniques for this to happen. For the logo icon a circular shape was used as it represents wholeness and symbolizes the GO-DIJIP ideology of wholesome participation and racial inclusiveness. Use of multiple circles (whole and in parts) in the icon come from the idea of an amphitheater and a round table discussion.

  • Animator
  • Brand Designer
  • Creative Director
  • +1

Education

Master of Visual Art and Communication Design · Sabanci University2022 – 2024
Bachelor of Design · COMSATS University Islamabad2017 – 2021

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