BWP Museum of Culture and Heritage Branding

Bahawalpur Museum of Culture and Heritage was
created to mend the disconnect between the past and the present of the town by enabling the town folks and tourists to interact
with and embrace the rich history of the area.

One of the most renown landmarks in the town, the Noor Mehal, has been restored, rebranded, and reopened to the public as a center for learning, cultural interaction, and recreation, with the ultimate aim of beautifully mending the cracks in the cultural identity of the city and its residents.

The brand identity for Bahawalpur Museum of Culture and Heritage is built in such a manner as to serve multiple purposes. It serves as a guide to the municipality and its ideologies for anyone interested in the brand. It also provides a memorable visual connection for the natives of the town and the visiting individuals. The visual identity also enables the individuals accessing the museum, both in physical and digital space, to experience a seamless user experience.