Hello, I’m Tufi, an electronic music composer, producer, and performer who blends diverse cultural sounds with experimental and contemporary electronic elements.
My artistic vision is to create immersive audiovisual experiences where sound design, visual aesthetics, and emotion seamlessly intertwine.
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For this project, I collaborated with a product designer. I composed an original soundtrack tailored specifically for the animation. My sound design enhances LIA’s world by adding rhythm, atmosphere, and subtle emotional cues that mirror the product’s core values: curiosity, connection, and intuitive learning.
The music was created to move with every moment of the animation gently guiding the story, highlighting moments of curiosity, and giving each interaction a sense of life.
This collaboration reflects the harmony between product design and audio storytelling, showing how thoughtful sound can transform a visual concept into a fully immersive experience.
In this sound redesign, I reimagined the audio identity of the iPhone 17 reveal by crafting a clean, modern, and emotionally intentional sonic experience.
The aim was to design a sound world that feels unmistakably Apple, minimal yet expressive, premium yet subtle, and deeply connected to the device’s gestures and animations. While inspired by Apple’s signature design language, every sound in this project was built from scratch to explore how the next generation of iPhone could feel sonically.
This is an unofficial, non-commercial reinterpretation, produced solely for artistic exploration, skill development, and portfolio presentation.
In this sound redesign, I explored a more energetic and aggressive audio direction for a Nike x LeBron James spot, emphasizing rhythm, tension, and emotional impact. While keeping LeBron’s original voice and the choir from the commercial, I rebuilt the rest of the sound entirely to amplify the slow-motion block moment and the competitive atmosphere.
The goal was to create a sound world that feels intense, suspenseful, and elevated—reflecting the pressure, pride, and excitement of the game.
In this sound redesign, I reimagined the audio for a fan-made Porsche GT3 teaser by building an entirely new sonic experience from the ground up. The goal was to capture the GT3’s signature blend of aggression, luxury, and confidence. Creating a sound world that feels cinematic, high-performance, and emotionally charged.
This was one of my earliest redesign explorations, and it remains a personally meaningful project as it helped shape my approach to automotive sound design.
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