Nike x LeBron James — Sound Redesign
Tufi
Published
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In this sound redesign, I explored a more energetic and aggressive audio direction for a Nike x LeBron James spot, emphasizing rhythm, tension, and emotional impact. While keeping LeBron’s original voice and the choir from the commercial, I rebuilt the rest of the sound entirely to amplify the slow-motion block moment and the competitive atmosphere.
The goal was to create a sound world that feels intense, suspenseful, and elevated—reflecting the pressure, pride, and excitement of the game.