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Marketing & Growth Expert with 12+ years experience driving digital growth, brand-led strategies, and funnel optimization across fitness, fashion e-commerce, SaaS, fintech and consumer brands. Skilled in Brand Positioning, Go-to-Market Strategy, Paid Marketing and Customer Acquisition, I help scale business through performance channels and data-informed decision-making. As co-founder of Aynen Berlin, I built a DTC brand now shipping to 14 countries and I've led growth across 30+ markets. Known for blending analytical hard skills with creative clarity, I build and inspire high-performing teams to deliver measurable results. Passionate about creating and scaling impactful brands, I thrive in collaborating with like-minded teams to drive sustainable growth.…Marketing & Growth Expert with 12+ years experience driving digital growth, brand-led strategies, and funnel optimization across fitness, fashion e-commerce, SaaS, fintech and consumer brands. Skilled in Brand Positioning, Go-to-Market Strategy, Paid Marketing and Customer Acquisition, I help scale business through performance channels and data-informed decision-making. As co-founder of Aynen Berlin, I built a DTC brand now shipping to 14 countries and I've led growth across 30+ markets. Known for blending analytical hard skills with creative clarity, I build and inspire high-performing teams to deliver measurable results. Passionate about creating and scaling impactful brands, I thrive in collaborating with like-minded teams to drive sustainable growth.

Tugba Yalin Kaya

Growth Marketer, Marketing Strategist, Brand Strategist, +4

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Marketing & Growth Expert with 12+ years experience driving digital growth, brand-led strategies, and funnel optimization across fitness, fashion e-commerce, SaaS, fintech and consumer brands. Skilled in Brand Positioning, Go-to-Market Strategy, Paid Marketing and Customer Acquisition, I help scale business through performance channels and data-informed decision-making. As co-founder of Aynen Berlin, I built a DTC brand now shipping to 14 countries and I've led growth across 30+ markets. Known for blending analytical hard skills with creative clarity, I build and inspire high-performing teams to deliver measurable results. Passionate about creating and scaling impactful brands, I thrive in collaborating with like-minded teams to drive sustainable growth.…Marketing & Growth Expert with 12+ years experience driving digital growth, brand-led strategies, and funnel optimization across fitness, fashion e-commerce, SaaS, fintech and consumer brands. Skilled in Brand Positioning, Go-to-Market Strategy, Paid Marketing and Customer Acquisition, I help scale business through performance channels and data-informed decision-making. As co-founder of Aynen Berlin, I built a DTC brand now shipping to 14 countries and I've led growth across 30+ markets. Known for blending analytical hard skills with creative clarity, I build and inspire high-performing teams to deliver measurable results. Passionate about creating and scaling impactful brands, I thrive in collaborating with like-minded teams to drive sustainable growth.

Available to hire

Marketing & Growth Expert with 12+ years experience driving digital growth, brand-led strategies, and funnel optimization across fitness, fashion e-commerce, SaaS, fintech and consumer brands. Skilled in Brand Positioning, Go-to-Market Strategy, Paid Marketing and Customer Acquisition, I help scale business through performance channels and data-informed decision-making.

As co-founder of Aynen Berlin, I built a DTC brand now shipping to 14 countries and I’ve led growth across 30+ markets. Known for blending analytical hard skills with creative clarity, I build and inspire high-performing teams to deliver measurable results. Passionate about creating and scaling impactful brands, I thrive in collaborating with like-minded teams to drive sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Fluent

German

Fluent

Work Experience

Strategy & Growth Consultant at TY Strategy & Growth

June 1, 2025 - Present

Refined brand positioning and messaging to sharpen audience focus and accelerate growth. Designed and implemented growth programs including funnel reviews, channel playbooks, and 90-day experiment cycles. Acted as senior growth support with roadmaps, KPIs, and operating cadence to align teams and sustain momentum.

Co-Founder at AYNEN, Berlin

April 1, 2022 - Present

Oversaw divisional marketing, paid advertising, influencer relations and event management. Maintained a customer base across 14 European countries while driving new market development. Built the brand from scratch with both online and offline activities.

Marketing & Growth Lead at Monda, Berlin

January 31, 2025 - September 2, 2025

Worked directly with founders to shape and implement key marketing and growth strategies. Oversaw lead generation to hit monthly MQL targets, improved conversion rates and streamlined processes. Built and led a team of 3 marketing professionals and 1 freelance website designer, providing mentoring and coaching to build skills. Developed and oversaw forecasting for marketing performance and growth, ensuring data-driven decision making. Collaborated with PR agency to enhance brand and deliver successful campaigns.

Senior Digital & Growth Marketing Manager at SumUp, Berlin

August 31, 2024 - September 2, 2025

Expanded SumUp's online growth initiatives across 30+ markets including Germany, Switzerland, Benelux, CEE, Nordics, Southeast Europe, Iberia and Australia to increase revenue. Oversaw and guided a team of 3 marketing professionals, providing mentoring and coaching. Actively involved in hiring for the European Online Marketing team. Led an external media agency for paid and organic growth marketing activities. Managed online marketing budget, forecasting, and associated P&L to develop and execute marketing strategies, budgets and growth plans. Spearheaded product launches collaborating with product development teams to create comprehensive go-to-market strategies that drive growth. Implemented data-driven marketing strategies utilizing analytics tools to track campaign success and refine tactics as needed.

Senior Digital Marketing Manager at DCMN, Berlin

January 31, 2021 - September 2, 2025

Managed client online marketing budget, forecasting, and executed marketing strategies and growth plans. Supervised and guided a team of 2 marketing professionals with mentoring and coaching. Built an automated marketing reporting tool in collaboration with the Business Intelligence team using Tableau. Managed online marketing campaigns across multiple channels including Google, Meta, Snapchat, Pinterest, classical and programmatic display, native advertising.

Online Marketing Manager at Visual Meta GmbH, Berlin

June 30, 2019 - September 2, 2025

Digital Marketing Executive at Metro Cash & Carry Group, Istanbul

November 30, 2017 - September 2, 2025

Founder & Growth Consultant at Strategy & Growth

June 1, 2025 - Present

Senior strategic advisor offering brand positioning, growth programs, and 90-day experiential cycles; develops roadmaps, KPIs, and cadence to align teams and sustain momentum for clients.

Co-Founder at Aynen Berlin

April 1, 2022 - Present

Co-founded a DTC brand; led growth across 14 European markets, built brand from scratch, and managed online/offline growth initiatives.

Sr. Digital & Growth Marketing Manager at Sum Up

August 31, 2024 - September 17, 2025

Expanded Sum Up's online growth initiatives to 30 markets (DE, CH, Benelux, CEE, Nordics, SEE, Iberia, AU); oversaw a team of 3 marketers; hired and coached in European online marketing; managed budgets and external media agency partnerships; implemented data-driven forecasting for performance and growth decisions; led product launches and cross-functional collaboration.

Digital Marketing Executive at Metro Cash & Carry Group

November 30, 2017 - September 17, 2025

Led digital marketing initiatives across multiple channels; managed budgets and contributed to growth strategy.

Founder & Growth Consultant at Strategy & Growth

June 1, 2025 - Present

Founded and led growth consultancy in Berlin, designing brand-led growth strategies, refining brand positioning, and implementing programs with funnel reviews, channel playbooks, and 90-day experiments. Acted as senior growth partner with roadmaps, KPIs, and cadence to align teams and sustain momentum. Coordinated cross-functional efforts and collaborated with PR to strengthen brand impact.

Co-Founder at Aynen Berlin

April 1, 2022 - Present

Co-founded a DTC brand, built from scratch and scaled to 14 countries. Led growth across 30+ markets, developing go-to-market strategies and growth experiments while assembling and guiding cross-functional teams to deliver measurable results.

Sr. Digital & Growth Marketing Manager at Sum Up

August 31, 2024 - September 17, 2025

Expanded Sum Up's online growth initiatives to 30+ markets (DE, CH, Benelux, CEE, Nordics, SEE, Iberia, AU). Led a team of 3 marketers and 1 freelance web designer, built forecasting models for marketing performance, and coordinated with external agencies to drive growth.

Digital Marketing Executive at Metro Cash & Carry Group

November 30, 2017 - September 17, 2025

Managed digital marketing initiatives for Istanbul market, overseeing multi-channel campaigns and budget allocation to drive online growth and brand presence.

Online Marketing Manager at Metro Cash & Carry Group

June 30, 2019 - September 17, 2025

Led online marketing efforts, including planning and execution of campaigns, cross-channel coordination, and performance optimization to support e-commerce and retail objectives.