I am Tugce Adal, a multidisciplinary digital marketing leader who builds and guides high-performing teams to drive growth. I craft full-funnel marketing strategies for international clients and lead cross-channel campaigns that scale SEO, paid media, and analytics into measurable results. I value data-driven decision-making, develop scalable reporting dashboards, and foster inbound growth initiatives. I'm passionate about mentoring teammates, optimizing processes, and turning insights into concrete business outcomes.…

Tugce Adal

I am Tugce Adal, a multidisciplinary digital marketing leader who builds and guides high-performing teams to drive growth. I craft full-funnel marketing strategies for international clients and lead cross-channel campaigns that scale SEO, paid media, and analytics into measurable results. I value data-driven decision-making, develop scalable reporting dashboards, and foster inbound growth initiatives. I'm passionate about mentoring teammates, optimizing processes, and turning insights into concrete business outcomes.…

Available to hire

I am Tugce Adal, a multidisciplinary digital marketing leader who builds and guides high-performing teams to drive growth. I craft full-funnel marketing strategies for international clients and lead cross-channel campaigns that scale SEO, paid media, and analytics into measurable results.

I value data-driven decision-making, develop scalable reporting dashboards, and foster inbound growth initiatives. I’m passionate about mentoring teammates, optimizing processes, and turning insights into concrete business outcomes.

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Language

Turkish
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Head of Digital Marketing
February 1, 2019 - April 2, 2024
Led and developed a multidisciplinary digital marketing team. Built full-funnel marketing strategies for key clients. Improved performance workflows and reporting standards. Designed data-driven budgeting and strategic planning frameworks. Oversaw cross-channel SEO, advertising, and analytics operations. Introduced scalable measurement models and unified reporting. Managed daily performance operations across multiple global clients. Led campaign optimization workflows and testing strategies. Conducted in-depth digital audits for new prospects. Coordinated cross-channel campaigns with specialist teams. Enhanced reporting quality and unified performance dashboards. Supported strategic planning for advertising and SEO programs. Evaluated client marketing performance and strategic gaps. Developed tailored digital advertising and SEO roadmaps. Built budget plans aligned with client growth targets. Performed competitive and audience-driven market analyses. Delivered monthly insights with act
Digital Marketing Intern at Poligon Interactive
August 1, 2016 - January 1, 2017
Assisted in digital marketing campaigns, managed social and search campaigns across multiple channels, conducted weekly SEO audits, supported content creation and landing page optimization, and helped with performance reporting and competitor benchmarking.
Digital Performance Manager at Poligon Interactive | CA
June 1, 2021 - November 30, 2025
Managed daily performance operations across multiple global clients. Led campaign optimization workflows and testing strategies. Conducted in-depth digital audits for new prospects. Coordinated cross-channel campaigns with specialist teams. Enhanced reporting quality and unified performance dashboards. Supported strategic planning for advertising and SEO programs.
Digital Marketing Consultant at Eti Danışmanlık
May 12, 2026 - Present
Evaluated client marketing performance and strategic gaps. Developed tailored digital advertising and SEO roadmaps. Built budget plans aligned with client growth targets. Performed competitive and audience-driven market analyses. Delivered monthly insights with actionable optimization steps. Supported clients in adopting data-driven decision frameworks
Digital Performance Specialist at Poligon Interactive | TR
May 12, 2026 - Present
Digital Marketing Intern at Poligon Interactive | TR
August 1, 2016 - January 1, 2017
Prepared and scheduled posts across Meta, Twitter, Instagram. Created engagement ads and supported campaign optimizations. Monitored paid campaigns and suggested improvement steps. Produced monthly analytics reports using Google Analytics tools. Assisted teams with research and competitor benchmarking
Digital Performance Specialist at Poligon Interactive
January 20, 2019 - April 20, 2024
Managed digital performance initiatives across international markets, optimizing SEO, paid media, and analytics. Implemented data-driven dashboards, unified reporting, and cross-channel optimization workflows.

Education

B.A. Business Administration at Ozyegın University
September 1, 2010 - January 6, 2016
B.A. Business Administration at Ozyegin University
January 1, 2010 - January 1, 2016

Qualifications

Sustainability in Business
January 11, 2030 - May 12, 2026
Online Mobile Marketing Training
January 11, 2030 - May 12, 2026
Online Social Media Training
January 11, 2030 - May 12, 2026
Google Ads Certification (Measurement, Shopping, Display, Search, Apps)
January 11, 2030 - May 12, 2026
Google Analytics Certification
January 11, 2030 - May 12, 2026
Amazon Sponsored Ads Foundation Certificate
January 11, 2030 - May 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Telecommunications, Other
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