I’m a social and brand marketing professional with 8 years of experience building culturally relevant campaigns, creator partnerships, and community-led storytelling for global fashion and sportswear brands. Most recently at adidas, I worked across Sportswear and Training, leading social strategy and collaborating with agencies, talent, and cross-functional teams to create work that connected with audiences beyond just performance metrics. My background sits at the intersection of brand, culture, and digital storytelling — from managing influencer and celebrity relationships to shaping platform-native campaigns and social-first brand moments. Alongside my corporate experience, I’ve also been exploring content creation more directly through hospitality and lifestyle projects, giving me a more hands-on understanding of creative production, audience engagement, and evolving social behaviour. I’m particularly interested in brands that value strong creative thinking, social-first culture, community, and storytelling that feels emotionally resonant rather than overly polished.…I’m a social and brand marketing professional with 8 years of experience building culturally relevant campaigns, creator partnerships, and community-led storytelling for global fashion and sportswear brands. Most recently at adidas, I worked across Sportswear and Training, leading social strategy and collaborating with agencies, talent, and cross-functional teams to create work that connected with audiences beyond just performance metrics. My background sits at the intersection of brand, culture, and digital storytelling — from managing influencer and celebrity relationships to shaping platform-native campaigns and social-first brand moments. Alongside my corporate experience, I’ve also been exploring content creation more directly through hospitality and lifestyle projects, giving me a more hands-on understanding of creative production, audience engagement, and evolving social behaviour. I’m particularly interested in brands that value strong creative thinking, social-first culture, community, and storytelling that feels emotionally resonant rather than overly polished.WWWW…