I'm Tulasi Shyamala, a PR and communications professional with a journalism foundation and hands-on agency experience across content, media relations, and campaign execution. I’m currently completing postgraduate studies in Public Relations and Digital Content Marketing at York University, and I’m known for strong writing, quick turnarounds, and bringing genuine curiosity to every brief—whether that's pitching a story, building a media list, or jumping in on event day.

Tulasi Shyamala

I'm Tulasi Shyamala, a PR and communications professional with a journalism foundation and hands-on agency experience across content, media relations, and campaign execution. I’m currently completing postgraduate studies in Public Relations and Digital Content Marketing at York University, and I’m known for strong writing, quick turnarounds, and bringing genuine curiosity to every brief—whether that's pitching a story, building a media list, or jumping in on event day.

Available to hire

I’m Tulasi Shyamala, a PR and communications professional with a journalism foundation and hands-on agency experience across content, media relations, and campaign execution. I’m currently completing postgraduate studies in Public Relations and Digital Content Marketing at York University, and I’m known for strong writing, quick turnarounds, and bringing genuine curiosity to every brief—whether that’s pitching a story, building a media list, or jumping in on event day.

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Language

English
Fluent

Work Experience

Junior Associate, Public Relations at Artsmith Concepts and Visions
October 1, 2024 - January 1, 2025
Developed content for campaigns, brand announcements, and digital storytelling, adapting tone across channels to fit each brief; produced digital mailers, social media creatives, and branded materials in Canva and Adobe; supported coordination of media briefings and interviews, maintaining organized contact sheets and briefing notes; compiled post-event reports and engagement summaries that fed back into future campaign planning; worked cross-functionally with creative and account teams to gather information and keep messaging consistent.
Senior Account Executive, Public Relations at Mavcomm Group
February 1, 2024 - October 1, 2024
Crafted and edited press content, campaign updates, and stakeholder messaging across a roster of active clients; managed content calendars and coordinated multi-platform distribution, keeping campaigns on schedule and on brief; monitored daily media and industry trends, flagged relevant coverage and surfaced insights to inform communications strategy; tracked campaign performance metrics and prepared summary reports for client-facing updates; supported influencer and digital campaign execution, including creator research, outreach coordination, and content reviews.
Junior Public Relations Executive at BrandLife PR
November 1, 2022 - February 1, 2024
Drafted and proofread press notes, newsletters, and campaign materials — consistently hitting deadlines with clean, accurate copy; supported brand activations and media events, handling event logistics, on-site coordination, and post-event wrap-up; built and maintained media lists and communication databases; kept contact records current and organized; monitored social media coverage and compiled client engagement reports to track campaign performance.
Reporter & Desk Writer at Sakshi Post
January 1, 2022 - January 1, 2022
Wrote news articles and feature stories under tight deadlines; adapted copy for print and digital formats; coordinated with editors on story angles and fact-checking to ensure accuracy and relevance.
SEO Content Writer at Travel Xamp / Scoop Blogs
January 1, 2020 - January 1, 2021
Produced optimized digital content for varied audiences; adapted tone and messaging for platform and audience; balanced creative voice with SEO requirements.

Education

Post-Graduate Certificate — Public Relations at York University, Toronto
January 1, 2025 - September 1, 2025
Post-Graduate Certificate — Digital & Content Marketing at York University, Toronto
January 11, 2030 - March 24, 2026
Master of Journalism and Mass Communication (WES Certified) at Central University of Karnataka
January 1, 2020 - January 1, 2022

Qualifications

Post-Graduate Certificate — Public Relations
January 1, 2025 - September 1, 2025
Post-Graduate Certificate — Digital & Content Marketing
January 11, 2030 - March 24, 2026
Master of Journalism and Mass Communication (WES Certified)
January 1, 2020 - January 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Other