Tully Smyth is a well-known voice in Australia’s digital and media space, recognised for her honest storytelling, sharp writing and relatable on-screen presence. She first rose to fame on Big Brother Australia in 2013 - returning for Channel 7’s Big Brother: All Stars in 2022 - and has since built a diverse career as a writer, content creator, and media personality. With 15+ years of experience across journalism, PR, advertising and marketing, Tully has written for publications including ELLE Australia, Women’s Health and Mamamia. Her pieces often explore relationships, fertility, identity and mental health - themes that deeply resonate with millennial women. Tully is the co-host of Self Help(ed), a new podcast with best friend Maggie Kelly. Described as “sisterhood meets self-development,” the show unpacks life’s big questions with humour and heart. It follows her previous hosting roles on Mamamia’s Social Squad and Nova’s Too Much Tully. A passionate cultural commentator, Tully brings her unique voice to content spanning pop culture, fashion, travel and wellbeing. Her digital audience of over 230K across Instagram & TikTok trust her for content that’s equal parts aspirational and authentic. She’s worked with global brands like Contiki, STA Travel, MCoBeauty, Aperol, and Smirnoff. Tully is also a skilled digital strategist, with hands-on experience in campaign direction, social media management, influencer partnerships and community building. She combines creativity with data-driven insight, producing content that not only connects but converts. Her understanding of trends and platform mechanics makes her a go-to in the digital space. She also brings her storytelling talents to the screen - whether that’s red carpet hosting, on-camera interviews or behind-the-scenes branded content. Tully is a confident presenter and interviewer, with natural warmth and relatability that translates across formats. Off-screen, Tully is a proud ambassador for Dementia Australia. After losing her mum to younger-onset dementia, she’s become a vocal advocate for young carers. She is currently working to build a national support network for young Australians in similar situations and writing her debut memoir - a deeply personal exploration of caregiving, grief, and growth. From screen to script, podcast to platform, Tully Smyth is a storyteller at heart. Her work blends creativity with lived experience, offering her audience not just content, but connection, care, and community. She continues to show up - honestly, humanly, and with heart - in every space she occupies.

Tully Smyth

Tully Smyth is a well-known voice in Australia’s digital and media space, recognised for her honest storytelling, sharp writing and relatable on-screen presence. She first rose to fame on Big Brother Australia in 2013 - returning for Channel 7’s Big Brother: All Stars in 2022 - and has since built a diverse career as a writer, content creator, and media personality. With 15+ years of experience across journalism, PR, advertising and marketing, Tully has written for publications including ELLE Australia, Women’s Health and Mamamia. Her pieces often explore relationships, fertility, identity and mental health - themes that deeply resonate with millennial women. Tully is the co-host of Self Help(ed), a new podcast with best friend Maggie Kelly. Described as “sisterhood meets self-development,” the show unpacks life’s big questions with humour and heart. It follows her previous hosting roles on Mamamia’s Social Squad and Nova’s Too Much Tully. A passionate cultural commentator, Tully brings her unique voice to content spanning pop culture, fashion, travel and wellbeing. Her digital audience of over 230K across Instagram & TikTok trust her for content that’s equal parts aspirational and authentic. She’s worked with global brands like Contiki, STA Travel, MCoBeauty, Aperol, and Smirnoff. Tully is also a skilled digital strategist, with hands-on experience in campaign direction, social media management, influencer partnerships and community building. She combines creativity with data-driven insight, producing content that not only connects but converts. Her understanding of trends and platform mechanics makes her a go-to in the digital space. She also brings her storytelling talents to the screen - whether that’s red carpet hosting, on-camera interviews or behind-the-scenes branded content. Tully is a confident presenter and interviewer, with natural warmth and relatability that translates across formats. Off-screen, Tully is a proud ambassador for Dementia Australia. After losing her mum to younger-onset dementia, she’s become a vocal advocate for young carers. She is currently working to build a national support network for young Australians in similar situations and writing her debut memoir - a deeply personal exploration of caregiving, grief, and growth. From screen to script, podcast to platform, Tully Smyth is a storyteller at heart. Her work blends creativity with lived experience, offering her audience not just content, but connection, care, and community. She continues to show up - honestly, humanly, and with heart - in every space she occupies.

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Tully Smyth is a well-known voice in Australia’s digital and media space, recognised for her honest storytelling, sharp writing and relatable on-screen presence. She first rose to fame on Big Brother Australia in 2013 - returning for Channel 7’s Big Brother: All Stars in 2022 - and has since built a diverse career as a writer, content creator, and media personality.

With 15+ years of experience across journalism, PR, advertising and marketing, Tully has written for publications including ELLE Australia, Women’s Health and Mamamia. Her pieces often explore relationships, fertility, identity and mental health - themes that deeply resonate with millennial women.

Tully is the co-host of Self Help(ed), a new podcast with best friend Maggie Kelly. Described as “sisterhood meets self-development,” the show unpacks life’s big questions with humour and heart. It follows her previous hosting roles on Mamamia’s Social Squad and Nova’s Too Much Tully.

A passionate cultural commentator, Tully brings her unique voice to content spanning pop culture, fashion, travel and wellbeing. Her digital audience of over 230K across Instagram & TikTok trust her for content that’s equal parts aspirational and authentic. She’s worked with global brands like Contiki, STA Travel, MCoBeauty, Aperol, and Smirnoff.

Tully is also a skilled digital strategist, with hands-on experience in campaign direction, social media management, influencer partnerships and community building. She combines creativity with data-driven insight, producing content that not only connects but converts. Her understanding of trends and platform mechanics makes her a go-to in the digital space.

She also brings her storytelling talents to the screen - whether that’s red carpet hosting, on-camera interviews or behind-the-scenes branded content. Tully is a confident presenter and interviewer, with natural warmth and relatability that translates across formats.

Off-screen, Tully is a proud ambassador for Dementia Australia. After losing her mum to younger-onset dementia, she’s become a vocal advocate for young carers. She is currently working to build a national support network for young Australians in similar situations and writing her debut memoir - a deeply personal exploration of caregiving, grief, and growth.

From screen to script, podcast to platform, Tully Smyth is a storyteller at heart. Her work blends creativity with lived experience, offering her audience not just content, but connection, care, and community. She continues to show up - honestly, humanly, and with heart - in every space she occupies.

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Language

English
Fluent

Work Experience

Contributing Writer at ELLE Magazine Australia
July 1, 2025 - November 24, 2025
Weekly contributor writing on love, loss, relationships, mental health and identity exploring emotional complexities shaping personal and collective experiences.
Podcast Host at Self Help(ed)
July 1, 2025 - November 24, 2025
Co-host and founder of Self Help(ed), a podcast about modern womanhood explored with honesty, humor and hindsight.
Ambassador at Dementia Australia
May 1, 2025 - November 24, 2025
Ambassador advocating for dementia awareness, support for young carers and policy change.
Talent & Creator at ICON Management
January 1, 2025 - November 24, 2025
Profile and creator representation highlighting artistic work and brand collaborations.
Podcast Host at NOVA Entertainment
July 31, 2025 - July 31, 2025
Host of 'Too Much Tully', a weekly podcast on contemporary life and pop culture.
Podcast Host & Contributing Editor at Mamamia
June 30, 2020 - June 30, 2020
Host of 'Social Squad' and contributor to the Mamamia network.
Housemate at Endemol Southern Star Pty Limited
March 31, 2014 - March 31, 2014
Big Brother 2013 housemate; notable media presence and social media attention.
Social Media Manager at Clemenger BBDO
May 31, 2012 - May 31, 2012
Social media management for clients including Wrigley's, Gillette; calendar planning, content creation and analytics.
Community Manager at Holler Sydney
September 30, 2012 - September 30, 2012
Social media strategy, channel planning, content strategy and community management.
Panelist at Nine Network Australia
January 31, 2015 - January 31, 2015
Gen-Y panelist on MORNINGS discussing social media, dating and related topics.
Presenter / Blogger / Instagrammer at London MGT Group
September 30, 2016 - September 30, 2016
Presenter and content creator across travel and lifestyle brand collaborations.
Social Media & PR Consultant at Kate & Co Publicity and Events
December 31, 2015 - December 31, 2015
Social media & PR consultant for clients including NewVision Clinics, Redd's Apple Ale, Myer, Wolf Blass and more.
PR & Social Media Strategist at The Arch Stylist
February 29, 2020 - February 29, 2020
Freelance PR and social media strategy, campaign direction and content creation.
Consultant & Ambassador at INTO App Pty Ltd
September 30, 2016 - September 30, 2016
App ambassador connecting businesses with influencer networks; consultant duties.
Freelance Contributor at Pedestrian.TV (Pedestrian Group Pty Ltd)
July 31, 2025 - July 31, 2025
Regular contributor producing pop culture and lifestyle content; long-running collaboration.
Social Media Strategist at DDB Sydney
July 31, 2013 - July 31, 2013
Social media strategist for clients including Arnott's, Wrigley's, Johnson & Johnson.
Social Media Manager at AnalogFolk
February 28, 2013 - February 28, 2013
Social media management for clients; conceiving and implementing social strategies and analytics.
Marketing Manager at Keystone Hospitality
September 30, 2010 - September 30, 2010
Freelance marketing manager for Cargo Bar; oversaw social media and admin tasks.

Education

Strategic Planning Principles, Advertising at AdSchool Australia
January 1, 2012 - December 31, 2012
Bachelor of Communication, Journalism; print at Charles Sturt University
January 1, 2006 - December 31, 2008
HSC at Riverside Girls High School
January 11, 2030 - November 24, 2025
Primary & Secondary School at Wenona School
January 11, 2030 - November 24, 2025

Qualifications

Bachelor of Communication, Journalism - Charles Sturt University
January 1, 2006 - December 31, 2008
Strategic Planning Principles, Advertising - AdSchool Australia
January 1, 2012 - December 31, 2012

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail