I’m a creative communicator, with 20 years of experience across journalism, in-house communications and agencies. Turn The Page unleashes the power of storytelling to provide impact for organisations and projects.…

James Morton (Turn The Page)

I’m a creative communicator, with 20 years of experience across journalism, in-house communications and agencies. Turn The Page unleashes the power of storytelling to provide impact for organisations and projects.…

Available to hire

I’m a creative communicator, with 20 years of experience across journalism, in-house communications and agencies.
Turn The Page unleashes the power of storytelling to provide impact for organisations and projects.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Communications Manager at Hampshire Fire and Rescue
January 1, 2012 - January 1, 2018
Led internal and external communications; developed brand voice and tone; supported fire services marketing and public safety campaigns; managed crisis communications.
Founder / Creative Communications Consultant at Turn The Page Communications
September 2, 2024 - Present
Turn The Page uses storytelling to create impact for organisations and projects. I can create a brand or organisational story, generate campaigns with impact, and produce copy and content that demands attention.
Communications Manager at Winchester City Council
November 18, 2018 - September 27, 2019
Responsible for all areas of communications across city council, including campaigns, internal communications, crisis communications, social media, brand management, media relations, website and design.

Education

BSc Biological Sciences at Southampton University
September 13, 1998 - June 10, 2001

Qualifications

National Council for Training Journalists
February 6, 2005 - June 24, 2005

Industry Experience

Media & Entertainment, Government, Non-Profit Organization, Professional Services
    paper New narrative and plan for failing children's services team

    THE CHALLENGE
    Create a positive story for failing children’s services department.

    INSIGHT
    Workshops with partners, young people and parents, senior leader interviews, county-wide survey.
    IDEA
    A striking name, strapline, narrative and associated visual identity.
    EXECUTION
    Manifesto document, brand guidelines and templates.

    paper Create copy for new NHS website

    THE CHALLENGE
    Create content and website for the newly-created research centre for better ageing.

    INSIGHT
    Working closely with project and academic leads to develop narrative and vision.
    INNOVATE
    An aspirational, trustworthy narrative and content, to sit alongside visual identity.
    IMPLEMENT
    Content embedded across new website.

    paper Full-time firefighter recruitment

    THE CHALLENGE
    A campaign to recruit firefighters from diverse backgrounds to the fire service.

    INSIGHT
    Analysis of previous campaigns and demographic data. Interviews with firefighters from different backgrounds to tell their stories.

    IDEA
    A campaign concept built on belonging, a strong theme from the insight work, and featuring real stories and firefighters.

    EXECUTION
    Rolled out across social media ads and printed material.

    paper Fire safety campaign for older residents

    THE CHALLENGE Reduce the high incidence of fires related to cooking in the over-65s.

    INSIGHT
    Demographics data relating to fires and target group.
    IDEA
    A campaign built around the emotive link between the memories that can be lost in fires and the role meals play in precious family moments.
    EXECUTION
    Storytelling assets for digital and branded cooking timers.