Available to hire
Growth Strategist | Performance & Digital Marketing Expert | 14+ Years Elevating Luxury Retail Brands
Hello, I’m Tweety, as a Digital Narketing Consultant with 14+ years of experience, I specialize in transforming international beauty brands into market leaders. My career, rooted in demanding corporate environments, has honed my ability to manage complex projects and deliver high-quality, data-driven results—a standard I bring to every client engagement.
Backed by my various experience in International corporates, I am eager to share my knowledge and know-hows with more businesses that in need of my expertise.
I am committed to transforming your audience into loyal customers—let’s begin this journey together!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Language
Chinese
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Senior Digital Marketing Consultant at Freelance
August 1, 2018 - PresentSenior Digital Marketing Consultant with a client-focused portfolio. Led paid media and advertising strategy across Google, Meta and LinkedIn; managed 8+ clients with annual ad spend over $8M+, consistently exceeding ROAS, CPA, and lead-generation goals. Generated 900+ qualified leads for B2B high-ticket clients (e.g., Chris Yiu & Co., Hong Kong Institute of Human Resource Management) via targeted LinkedIn Ads and Google SEM, achieving an 8% conversion rate from lead to consultation.
Marketing Manager at Shiseido Hong Kong Limited – NARS & MAC
September 30, 2025 - October 7, 2025Pioneered digital transformation initiatives for NARS and MAC in Hong Kong; led AI-powered conversational chatbot campaigns; integrated OMO service booking; contributed to +168% ecommerce revenue and CRM-driven growth; delivered a 9% conversion rate for digital campaigns and 8% of annual sales mix via CRM-focused initiatives. Also served as a key copywriter/translator for Global Luxury Retailers (e.g., Farfetch) to localize English to Simplified Chinese, ensuring brand consistency and cultural nuance across campaigns.
Assistant Digital Marketing Manager at Clarins HK Ltd.
June 30, 2023 - October 7, 2025Led first O2O and digital activations; delivered an 80% redemption rate in flagship campaigns; achieved 59% friend referral rate; recognized as a 2022 Top 5 Marketing Activation; drove XR and 3D activations for events and product launches.
Assistant Marketing Manager at LG H&H HK Ltd.
April 30, 2022 - October 7, 2025Developed and executed digital marketing strategies; led the eShop launch in 2021; contributed to regional performance and online-to-offline integration for brand campaigns.
Assistant Product Manager at Luxasia (HK) Ltd.
June 30, 2019 - October 7, 2025Managed multiple product launches; improved brand ranking; reduced spend by 34% through budget optimization; revamped CRM CMS and booking systems; boosted social engagement.
Senior Marketing Executive (Digital) at Guerlain (Asia Pacific) Ltd.
August 31, 2018 - October 7, 2025Led digital campaigns across skincare, makeup and fragrance; earned industry awards for integrated media; improved redemption and conversion rates; contributed to sales growth up to $1.7M from campaigns.
Assistant Marketing Manager at Esthetics International Group Berhad
June 30, 2017 - October 7, 2025Drove B2B growth by 150% and retail growth by 180%; established and maintained an e-commerce platform; enhanced CRM touchpoints and budgeting; supported CSR communications and campaign planning.
Creative Copywriter (Bilingual) at Guru Online
August 31, 2012 - October 7, 2025Crafted bilingual copy for beauty brands; secured a 3-month retainer with 90% renewal rate; improved SEO and managed 10+ projects concurrently.
Education
BA (Hons) English for International Corporate Communication at University of Central Lancashire, UK
September 1, 2012 - September 1, 2013Higher Diploma in Applied Translation Studies at The Chinese University of Hong Kong, HK
September 1, 2009 - September 1, 2011Qualifications
Google Shopping Ads Certification
January 11, 2030 - October 7, 2025Google Content Marketing and SEO Fundamentals
January 11, 2030 - October 7, 2025Google Ads Search Certification
January 11, 2030 - October 7, 2025IELTS Band 7 – Good User
January 11, 2030 - October 7, 2025GA4 / Google Analytics Certification
January 11, 2030 - October 7, 2025LinkedIn Marketing Solutions Fundamentals
January 1, 2025 - October 7, 2025Facebook Digital Marketing Fundamentals
January 1, 2019 - December 31, 2022Google Ads Display Certification
January 1, 2019 - December 31, 2022Google Certified Digital Marketing Associate
January 1, 2020 - December 31, 2022Google Ads Certification (Search/Display/General)
January 11, 2030 - October 7, 2025SEO Fundamentals
January 11, 2030 - October 7, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Consumer Goods, Healthcare, Energy & Utilities, Non-Profit Organization, Other
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