Tweety Chan

Available to hire

Growth Strategist | Performance & Digital Marketing Expert | 14+ Years Elevating Luxury Retail Brands Hello, I’m Tweety, as a Digital Narketing Consultant with 14+ years of experience, I specialize in transforming…

About

Growth Strategist | Performance & Digital Marketing Expert | 14+ Years Elevating Luxury Retail Brands

Hello, I’m Tweety, as a Digital Narketing Consultant with 14+ years of experience, I specialize in transforming international beauty brands into market leaders. My career, rooted in demanding corporate environments, has honed my ability to manage complex projects and deliver high-quality, data-driven results—a standard I bring to every client engagement.

Backed by my various experience in International corporates, I am eager to share my knowledge and know-hows with more businesses that in need of my expertise.

I am committed to transforming your audience into loyal customers—let’s begin this journey together!

  • Joined October 2025

Languages

  • ChineseFluent
  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Education
  • Consumer Goods
  • Healthcare
  • Energy & Utilities
  • Non-Profit Organization
  • Other

More experts in Hong Kong, Hong Kong

Projects · 1

Freelance Clients' Portfolio

My expertise lies in digital marketing as a whole, but quite often I am requested specifically in paid advertising, social media management and digital transformation projects. In recent years, I have also stepped foot in establishing Chinese social media presences for clients, and started taking on consultant role in firms. Marketing Strategy Consultation Social Media Maintenance Paid Advertising (Meta, Google, Rednote, Wechat, Linkedin) Digital Transformation Project Media Network

  • Content Strategist
  • Digital Marketer
  • Marketing Strategist

Work experience· 8 roles

Marketing Manager · Shiseido Hong Kong Limited – NARS & MACSep 2025 – Oct 2025 · 2 mos

Pioneered digital transformation initiatives for NARS and MAC in Hong Kong; led AI-powered conversational chatbot campaigns; integrated OMO service booking; contributed to +168% ecommerce revenue and CRM-driven growth; delivered a 9% conversion rate for digital campaigns and 8% of annual sales mix via CRM-focused initiatives. Also served as a key copywriter/translator for Global Luxury Retailers (e.g., Farfetch) to localize English to Simplified Chinese, ensuring brand consistency and cultural nuance across campaigns.

Assistant Digital Marketing Manager · Clarins HK Ltd.Jun 2023 – Oct 2025 · 2 yrs 5 mos

Led first O2O and digital activations; delivered an 80% redemption rate in flagship campaigns; achieved 59% friend referral rate; recognized as a 2022 Top 5 Marketing Activation; drove XR and 3D activations for events and product launches.

Assistant Marketing Manager · LG H&H HK Ltd.Apr 2022 – Oct 2025 · 3 yrs 7 mos

Developed and executed digital marketing strategies; led the eShop launch in 2021; contributed to regional performance and online-to-offline integration for brand campaigns.

Assistant Product Manager · Luxasia (HK) Ltd.Jun 2019 – Oct 2025 · 6 yrs 5 mos
Senior Marketing Executive (Digital) · Guerlain (Asia Pacific) Ltd.Aug 2018 – Oct 2025 · 7 yrs 3 mos
Senior Digital Marketing Consultant · FreelanceAug 2018 – Present · 8 yrs 4 mos
Assistant Marketing Manager · Esthetics International Group BerhadJun 2017 – Oct 2025 · 8 yrs 5 mos
Creative Copywriter (Bilingual) · Guru OnlineAug 2012 – Oct 2025 · 13 yrs 3 mos

Education

BA (Hons) English for International Corporate Communication · University of Central Lancashire, UK2012 – 2013
Higher Diploma in Applied Translation Studies · The Chinese University of Hong Kong, HK2009 – 2011

Certifications and awards· 11

Google Shopping Ads Certification2030 – 2025
Google Content Marketing and SEO Fundamentals2030 – 2025
Google Ads Search Certification2030 – 2025
IELTS Band 7 – Good User2030 – 2025

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