Tweety Tu

Create and execute visual communications across B2B marketing, online/offline events, merchandise, and advertising campaigns to elevate the Uber Eats Merchant Experience. Develop strategically driven design concepts that align with business goals and resonate with key insights. Lead end-to-end content production—from concept development and pre-production planning to final delivery—based on user needs, content gaps, and market trends. Collaborate with cross-functional partners and external agencies to ensure all creative output adheres to brand standards and maintains visual consistency.

Involved in art direction and digital design, strategizing brand identity and visual campaigns. Focused on enhancing the overall brand experience.

Currently leading brand strategy and design for various campaigns, focusing on print and digital media. Engaging in rebranding efforts to enhance brand identity.