Hello! I’m an Art Director / Sr. Visual Designer with 10+ years of experience leading visual communication and brand initiatives across digital, print, and experiential platforms. Skilled in transforming complex ideas into cohesive visual systems and scalable creative solutions. Adept at navigating both agile project environments and long-term brand stewardship while partnering closely with cross-functional teams and external vendors. Combines strong aesthetic sensibility with strategic thinking to deliver meaningful and business-driven design outcomes.

Tweety Tu

Hello! I’m an Art Director / Sr. Visual Designer with 10+ years of experience leading visual communication and brand initiatives across digital, print, and experiential platforms. Skilled in transforming complex ideas into cohesive visual systems and scalable creative solutions. Adept at navigating both agile project environments and long-term brand stewardship while partnering closely with cross-functional teams and external vendors. Combines strong aesthetic sensibility with strategic thinking to deliver meaningful and business-driven design outcomes.

Available to hire

Hello! I’m an Art Director / Sr. Visual Designer with 10+ years of experience leading visual communication and brand initiatives across digital, print, and experiential platforms.
Skilled in transforming complex ideas into cohesive visual systems and scalable creative solutions.
Adept at navigating both agile project environments and long-term brand stewardship while partnering closely with cross-functional teams and external vendors.
Combines strong aesthetic sensibility with strategic thinking to deliver meaningful and business-driven design outcomes.

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Work Experience

Brand Designer at Uber Eats, TW
December 1, 2023 - Present
Currently leading brand strategy and design for various campaigns, focusing on print and digital media. Engaging in rebranding efforts to enhance brand identity.
Art Director at Ogilvy, TW
August 31, 2023 - October 18, 2025
Oversaw art direction for various advertising campaigns, provided creative direction for shooting and exhibition design, and managed retouching and key visual designs.
Brand Designer at Cooler Bar, Cooler Master, TW
September 1, 2022 - October 18, 2025
Created key visuals and branding materials for video productions, music videos, and concert strategies.
Graphic Designer at Hi-Organic, TW
December 1, 2020 - October 18, 2025
Produced key visuals, web designs, and branding materials for various clients, along with UI/UX design and packaging.
Graphic Designer at JL Design, TW
August 1, 2019 - October 18, 2025
Worked on key visuals, web design, and branding projects, enhancing design quality through client engagement.
Graphic Designer at YOW Design, TW
August 1, 2018 - October 18, 2025
Featured in OOH and digital ads, focusing on key visual branding and campaign strategy.
Art Director at Ogilvy, TW
August 31, 2023 - October 18, 2025
Led art direction for advertising campaigns across various media. Oversaw shooting direction, exhibition design, and key visual designs, focusing on enhancing brand narratives.
Brand Designer at Uber Eats, TW
December 1, 2023 - Present
Involved in art direction and digital design, strategizing brand identity and visual campaigns. Focused on enhancing the overall brand experience.
Brand Designer at Cooler Bar, Cooler Master, TW
September 1, 2022 - October 18, 2025
Created key visuals and engaged in visual production for video content, overseeing branding and concert visual strategies.
Graphic Designer at Hi-Organic, TW
December 1, 2020 - October 18, 2025
Worked on branding, web design, and UI/UX, producing key visuals and packages for various projects.
Graphic Designer at JL Design, TW
August 1, 2019 - October 18, 2025
Focused on web design, branding, and UI/UX in a creative agency setting, producing comprehensive design solutions.
Graphic Designer at YOW Design, TW
August 1, 2018 - October 18, 2025
Engaged in creating key visuals for both digital and print ads, contributing to campaign strategies and brand identity.
Sr. Visual Designer at Uber Eats
December 1, 2023 - Present
Create and execute visual communications across B2B marketing, online/offline events, merchandise, and advertising campaigns to elevate the Uber Eats Merchant Experience. Develop strategically driven design concepts that align with business goals and resonate with key insights. Lead end-to-end content production—from concept development and pre-production planning to final delivery—based on user needs, content gaps, and market trends. Collaborate with cross-functional partners and external agencies to ensure all creative output adheres to brand standards and maintains visual consistency.
Art Director (Remote) at Communion W
March 1, 2023 - August 1, 2024
Directed and finalized key visual systems across integrated marketing campaigns, ensuring creative quality and consistency from concept to final production. Led visual development for online and offline event marketing materials, translating campaign strategies into impactful brand experiences. Oversaw end-to-end creative execution including campaign identity, event visuals, promotional assets, and production deliverables. Collaborated with clients, internal creative teams, and production partners to deliver high-quality outputs aligned with brand objectives and timelines.
Art Director at Ogilvy
September 1, 2022 - August 1, 2023
Create and execute visual communications across B2B marketing, online/offline campaigns, merchandise, and advertising campaigns to elevate brand experiences. Develop strategically driven design concepts that align with business goals and resonate with key insights. Lead end-to-end content production—from concept development and pre-production planning to final delivery—based on user needs, content gaps, and market trends. Collaborate with cross-functional partners and external agencies to ensure all creative output adheres to brand standards and maintains visual consistency.
Designer at HiOrgani
September 1, 2019 - December 1, 2020
Created and executed visual design solutions across music and entertainment projects, spanning mainstream and independent artists. Developed visual identities and creative assets for digital and physical album releases. Participated in music video production and visual content development to strengthen artist positioning and audience engagement. Designed promotional materials and experiential visuals for concerts and live music events. Collaborated with artists, production teams, and external partners to translate creative concepts into compelling visual experiences.
Designer at esign
August 1, 2018 - August 1, 2019
Delivered visual design solutions across large-scale branding, entertainment, digital, and integrated communication projects. Participated in nationally recognized award ceremonies and international entertainment initiatives, translating concepts into impactful visual experiences. Developed creative assets across identity systems, campaign communications, broadcast graphics, digital experiences, and environmental applications.
Designer at OW esign TW
August 1, 2016 - August 1, 2018
Supported government and public-sector projects through strategic visual communication and design execution. Delivered integrated design solutions across branding, campaign communications, publications, exhibitions, and public engagement initiatives. Participated in end-to-end project execution from concept exploration to production rollout.

Education

BFA in Visual Communication Design at National Taiwan University of Arts
September 1, 2011 - September 1, 2022

Qualifications

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail