I work with businesses that need design to do more than just look good — it needs to perform. With over 20 years’ experience, I create campaign-led, commercially focused design across ads, social, and marketing materials, helping brands present themselves more clearly, consistently, and effectively. Rather than one-off pieces, I focus on building design systems and campaigns that can be used and adapted over time — making things faster, more cohesive, and easier to scale. Clients typically come to me when they need a reliable, senior-level designer who can think beyond the brief, take ownership, and deliver work that supports real business goals.…

Gareth Howells

PRO
5.0 (2 reviews)

I work with businesses that need design to do more than just look good — it needs to perform. With over 20 years’ experience, I create campaign-led, commercially focused design across ads, social, and marketing materials, helping brands present themselves more clearly, consistently, and effectively. Rather than one-off pieces, I focus on building design systems and campaigns that can be used and adapted over time — making things faster, more cohesive, and easier to scale. Clients typically come to me when they need a reliable, senior-level designer who can think beyond the brief, take ownership, and deliver work that supports real business goals.…

Available to hire

I work with businesses that need design to do more than just look good — it needs to perform.

With over 20 years’ experience, I create campaign-led, commercially focused design across ads, social, and marketing materials, helping brands present themselves more clearly, consistently, and effectively.

Rather than one-off pieces, I focus on building design systems and campaigns that can be used and adapted over time — making things faster, more cohesive, and easier to scale.

Clients typically come to me when they need a reliable, senior-level designer who can think beyond the brief, take ownership, and deliver work that supports real business goals.

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Language

English
Fluent

Work Experience

Graphic Designer at EP Group
April 1, 2024 - July 1, 2025
Played a pivotal role in securing the prestigious MrBeast Feastables account and launching the brand in the UK. This major win expanded EP Group’s portfolio and positioned the company as a key player in a competitive market, showcasing my ability to drive business growth through strategic design and client collaboration.
Senior Multimedia Designer at Cruise Nation
January 2, 2023 - March 4, 2024
Produced daily email campaigns and engaging social media videos, driving consistent brand messaging and customer engagement across digital platforms to drive sales.v
Graphic & Product Designer at Tatami FIghtwear
March 2, 2020 - December 5, 2022
MatrixLed design across all touchpoints—from product creation to promotional graphics—delivering a cohesive brand experience. Executed a full brand overhaul online, revitalizing the website and social media presence. Since taking charge of design, the brand has seen a 32% revenue growth, directly tied to improved product appeal and marketing visuals.
Senior Graphic Designer at Peacocks
October 6, 2014 - March 4, 2019
A career highlight — led the complete visual overhaul of 500+ high street stores. Conducted in-depth seasonal trend research and developed detailed moodboards to present creative direction to senior management, influencing photoshoots, design, and ultimately reshaping the customer shopping experience. Delivered fresh window display concepts every two weeks.

Education

Ba(hons) Graphic Design at Swansea Metropolitan University
September 1, 2003 - July 3, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Wholesale & Distribution, Media & Entertainment, Professional Services
    uniE621 MrBeast Feastables: Crafting Bites, Securing Growth
    Led the development of innovative “bites” for MrBeast’s Feastables brand, playing a pivotal role in expanding the product line and securing the £120 million EP Group account. By blending creative vision with strategic insight, I helped bring a bold new offering to market — fueling brand growth and reinforcing Feastables’ strong foothold in the UK.…
    uniE621 EP Group: Building Strength Through Structure
    Tasked with unifying a diverse group of companies, I introduced a consistent grid and visual structure across EP Group’s brands. This strategic framework strengthened brand recognition, enhanced clarity, and created a cohesive identity that supports the group’s sustainable packaging mission — making each company distinct yet clearly connected.…
    uniE621 Cruise Nation: Making Email Work Harder
    Cruise Nation’s daily marketing emails lacked design consistency, brand presence, and customer engagement. I led a rebrand for the company and overhauled the email templates to introduce structure, visual identity, and real added value. The result was a set of branded, high-converting emails that built trust, boosted recognition, and made every send feel like a smart, curated experience — not just another sales pitch.…
    uniE621 Peacocks: Designing for Growth
    At Peacocks, I helped reshape the brand with sharper, fashion-forward creative — from in-store graphics to eye-catching window displays. By reimagining how the brand connects with customers, I elevated the retail experience across 500+ high street stores, contributing to sustained growth in a challenging market.…
    uniE621 Influencer x Samsung: Helping Bold Meet Bigger
    Working with Influencer to support a pitch to Samsung, I developed a bold, confident visual presentation designed to position the agency as a trusted creative partner. The goal was to help Influencer communicate their strategy for humanising AI in Samsung’s product launch — crafting a clear narrative and impactful design language that connected emotionally with the brand’s challenges. The result was a refined, engaging pitch that built trust, elevated the message, and opened the door to a global opportunity.…
    uniE621 City of Swansea Magazine: From Discarded to Desired
    Designed to break away from the throwaway nature of most free local magazines, this publication aimed to feel more like a coffee table book than a flyer. With a striking graphic editorial style and carefully considered layout, the magazine was built to be kept, shared, and revisited — increasing exposure and return on investment for advertisers. I led the design from concept to delivery, creating a publication that stood out visually and offered genuine value for both readers and businesses.…