I’m a brand designer with a passion for crafting scalable identities and visual systems. I’ve partnered with footwear, fashion, and consumer brands to launch cohesive brand experiences across digital and physical touchpoints, from logos and packaging to websites and campaigns. I love turning complex briefs into clear, compelling visuals that resonate with audiences. Collaborative by nature, I thrive in cross-functional teams and enjoy turning ideas into tangible assets—guidelines, templates, and campaigns that keep brands consistent as they grow. I’ve led branding and design efforts for Saucony, TripAdvisor, Electric, and ISlide, helping brands appear confident and cohesive at every stage.

Tom Williams

I’m a brand designer with a passion for crafting scalable identities and visual systems. I’ve partnered with footwear, fashion, and consumer brands to launch cohesive brand experiences across digital and physical touchpoints, from logos and packaging to websites and campaigns. I love turning complex briefs into clear, compelling visuals that resonate with audiences. Collaborative by nature, I thrive in cross-functional teams and enjoy turning ideas into tangible assets—guidelines, templates, and campaigns that keep brands consistent as they grow. I’ve led branding and design efforts for Saucony, TripAdvisor, Electric, and ISlide, helping brands appear confident and cohesive at every stage.

Available to hire

I’m a brand designer with a passion for crafting scalable identities and visual systems. I’ve partnered with footwear, fashion, and consumer brands to launch cohesive brand experiences across digital and physical touchpoints, from logos and packaging to websites and campaigns. I love turning complex briefs into clear, compelling visuals that resonate with audiences.

Collaborative by nature, I thrive in cross-functional teams and enjoy turning ideas into tangible assets—guidelines, templates, and campaigns that keep brands consistent as they grow. I’ve led branding and design efforts for Saucony, TripAdvisor, Electric, and ISlide, helping brands appear confident and cohesive at every stage.

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Work Experience

Brand Designer at 47 Brand
May 1, 2024 - Present
Created brand and campaign designs supporting 47 Brand’s product launches, retail presence, and global marketing efforts.
Freelance Brand Designer at Saucony
May 1, 2022 - January 1, 2024
Supported Saucony's brand launches, retail presence, and global marketing efforts; contributed to brand system development and the creation of digital and physical assets.
Brand Designer at Saucony
May 1, 2022 - January 1, 2024
Collaborated with Electric's creative team to integrate refreshed brand systems throughout their website and additional digital assets.
Visual Designer at Electric
April 1, 2022 - May 1, 2022
As a Visual Designer, my role involved crafting landing pages, email templates, and additional marketing assets for TripAdvisor's Restaurants Marketing Team.
Visual Designer at TripAdvisor
November 1, 2019 - May 1, 2020
Led in-house marketing design across digital ads, web, email, pitch decks, and assets; contributed to brand campaigns for notable restaurant partners.
Lead Designer - Graphics & Footwear at TripAdvisor
November 1, 2019 - May 1, 2020
Led a full in-house marketing design across digital ads, web, email, pitch decks, and promotional assets, while designing licensed footwear collections for NBA, MLB, NHL, and NCAA.
Graphic Designer at Superdigital
August 1, 2018 - September 1, 2021
Assisted Superdigital agency in the development and execution of personal branding initiatives for notable clients including Julian Edelman and DeVonta Smith.
Graphic Designer at ISlide
May 1, 2017 - January 1, 2026
Assisted Superdigital agency in the development and execution of personal branding initiatives for notable clients including Julian Edelman and DeVonta Smith.

Education

Bachelor's Degree at Roger Williams University
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail