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Senior Graphic Designer and Photographer with over 30 years of cross-sector experience across design for print and digital, motion, video and photography. I work across the full process myself, from initial concept through to final artwork, shaping visual identities, leading campaigns and working closely with senior stakeholders. I adapt quickly and easily to new environments, always making the brand and the audience my first priority. I am particularly drawn to values-led organisations where design is taken seriously as a strategic asset.…Senior Graphic Designer and Photographer with over 30 years of cross-sector experience across design for print and digital, motion, video and photography. I work across the full process myself, from initial concept through to final artwork, shaping visual identities, leading campaigns and working closely with senior stakeholders. I adapt quickly and easily to new environments, always making the brand and the audience my first priority. I am particularly drawn to values-led organisations where design is taken seriously as a strategic asset.

Txiki Guillén

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Senior Graphic Designer and Photographer with over 30 years of cross-sector experience across design for print and digital, motion, video and photography. I work across the full process myself, from initial concept through to final artwork, shaping visual identities, leading campaigns and working closely with senior stakeholders. I adapt quickly and easily to new environments, always making the brand and the audience my first priority. I am particularly drawn to values-led organisations where design is taken seriously as a strategic asset.…Senior Graphic Designer and Photographer with over 30 years of cross-sector experience across design for print and digital, motion, video and photography. I work across the full process myself, from initial concept through to final artwork, shaping visual identities, leading campaigns and working closely with senior stakeholders. I adapt quickly and easily to new environments, always making the brand and the audience my first priority. I am particularly drawn to values-led organisations where design is taken seriously as a strategic asset.

Available to hire

Senior Graphic Designer and Photographer with over 30 years of cross-sector experience across design for print and digital, motion, video and photography. I work across the full process myself, from initial concept through to final artwork, shaping visual identities, leading campaigns and working closely with senior stakeholders.

I adapt quickly and easily to new environments, always making the brand and the audience my first priority. I am particularly drawn to values-led organisations where design is taken seriously as a strategic asset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

Italian

Beginner

French

Beginner

Work Experience

Senior Graphic Designer at Williams Lea @ HSBC

March 1, 2023 - April 1, 2026

Brand guardian for HSBC Asset Management documents, ensuring visual consistency across touchpoints; created pitchbooks, brochures, posters, large-format banners, event collateral and digital assets; delivered end-to-end event branding for 51 events in 2025 reaching 4,300+ clients and 12 events in 2026 welcoming 1,700+ attendees; produced express-turnaround creative for events (often within 12–24 hours); liaised with internal stakeholders to deliver design solutions that met business needs while guiding Asset Management communications.

Senior Multimedia Graphic Designer at Wiley Edge @ HSBC

August 1, 2022 - December 1, 2022

Led all graphic production for the Vision ‘27, Developer Experience Communications Team; refreshed brand visuals for DevEx and internal projects; created on-brand graphics, both static and motion, for the Global Engineering Awards 2022 (international attendance >4,700); filmed and edited stakeholder interviews for international broadcast within HSBC.

Senior Creative Artwork er at Robert Dyas

September 1, 2019 - August 1, 2022

Designed and produced multi-channel campaigns across POS, OOH, email newsletters and website banners, maintaining strong brand consistency across all channels; supported seasonal campaign concepts across print and digital; pivoted from print to digital during Covid-19 lockdown to sustain trading momentum; developed and maintained brand guidelines, templates and style sheets; created motion graphic assets for in-store and online promotions.

Senior Graphic Designer & Photographer at The Organic Pharmacy

September 1, 2017 - August 1, 2019

Led end-to-end integrated campaign development across omnichannel touchpoints; produced on-brand materials for print, digital, packaging, and events for national and international markets; collaborated on social media strategy, achieving a ~40% increase in follower engagement in the first year; designed packaging for new products and refreshed existing lines; mentored a team of three graphic designers and coordinated all photographic, video and CGI requirements with marketing and third-party providers.

Senior Creative Artwork er at Phoenix Trading

June 1, 2014 - June 1, 2017

Amended, retouched, converted and adapted artwork for cards and stationery products; created InDesign and Illustrator templates to streamline production; designed and artworked brochures, flyers, posters and product packaging; created banners and digital assets for the website and social media; managed all photography; produced video content and short animations for social media and promotions.

Principal Designer at Golden Publicidad

January 1, 2006 - February 1, 2011

Designed and coordinated production of marketing materials such as catalogues, brochures, flyers, outdoor banners, signage, billboards and online graphics for a wide range of clients; created logos and corporate identities; managed photographic productions; designed and developed fully functional websites; oversaw large-format printing, signage and vinyl production; presented concepts and final designs to clients and helped drive agency growth.

Graphic Designer at Scapa Comunicación

January 1, 2005 - January 1, 2006

Designed and produced a wide variety of visual materials across graphic and web design projects; involved in logos, brand manuals, brochures, catalogues, media ads, packaging, POS, signage and website interfaces; designed and developed websites; managed photography production when required and delivered final artworks for print.

Freelance Graphic/Web Designer & Photographer at Self-employed / Freelance

January 1, 2000 - Present

Freelance work spanning multiple industries and countries, with clients including JC Decaux, Coca-Cola, Johnny Walker, McDonald’s, Sheraton Hotels and Resorts, across London, New York, Barcelona, Las Palmas de Gran Canaria and Lisbon.