I am Martina Segre, a digital strategist, copywriter, analyst, social media manager and media planner. I develop the best online strategies for clients, manage communities daily, and combine creative writing with data-driven insights to optimize campaigns. My work blends copywriting, social listening, web analytics, and influencer coordination. I enjoy hands-on project management, teaching, and sharing knowledge with teams; I draw inspiration from art, theatre, photography, design, and travel, especially mountains and Ireland. I am curious and meticulous and I’m not not afraid to do my best. I try to bring added value as a method of work and I love my job. I hope to have a chance to meet you and to demonstrate my skills. Regards Martina Segre

Martina Segre

I am Martina Segre, a digital strategist, copywriter, analyst, social media manager and media planner. I develop the best online strategies for clients, manage communities daily, and combine creative writing with data-driven insights to optimize campaigns. My work blends copywriting, social listening, web analytics, and influencer coordination. I enjoy hands-on project management, teaching, and sharing knowledge with teams; I draw inspiration from art, theatre, photography, design, and travel, especially mountains and Ireland. I am curious and meticulous and I’m not not afraid to do my best. I try to bring added value as a method of work and I love my job. I hope to have a chance to meet you and to demonstrate my skills. Regards Martina Segre

Available to hire

I am Martina Segre, a digital strategist, copywriter, analyst, social media manager and media planner. I develop the best online strategies for clients, manage communities daily, and combine creative writing with data-driven insights to optimize campaigns.

My work blends copywriting, social listening, web analytics, and influencer coordination. I enjoy hands-on project management, teaching, and sharing knowledge with teams; I draw inspiration from art, theatre, photography, design, and travel, especially mountains and Ireland.

I am curious and meticulous and I’m not not afraid to do my best. I try to bring added value as a method of work and I love my job. I hope to have a chance to meet you and to demonstrate my skills.

Regards
Martina Segre

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Language

English
Advanced
Italian
Fluent

Work Experience

Freelance Digital Consultant and teacher at Web&Coffee + others
July 1, 2022 - October 29, 2025
Managing communities, developing new online strategies, copywriting, web analysis, campaign management, influencer coordination, and teaching for PMI.
Freelance Digital Consultant and Social Media Manager at Well360 + LUZ
July 1, 2022 - July 1, 2022
Managing communities, developing new online strategies, copywriting, web analysis, campaign management, influencer coordination. Main clients: Parmigiano Reggiano, Mukki, Polenghi.
Senior Social Media Manager at Mabina Srl
February 1, 2020 - February 1, 2020
Managing communities, developing new online strategies, copywriting, web analysis, campaign management, listening and digital PR for Kidult, 2Jewels and Mabina.
Senior Social Media Manager at Well! (JWT Italia division)
August 1, 2018 - August 1, 2018
Managing communities, developing new online strategies, copywriting, web analysis, listening and digital PR. Main clients/projects: Jeep, Bepanthenol, Lottomatica, FordAuthos.
Freelance Digital Consultant and Social Media Manager
August 1, 2017 - August 1, 2017
Senior Social Media Manager and Analyst at Bootique
May 1, 2017 - May 1, 2017
Managing communities, developing online strategies, web analysis and digital PR. Main clients: Jack Daniel’s Italia, Baldinini, Sky, Scarpe & Scarpe.
Freelance - Social Media Consultant and teacher for the team of the press office at TamTamMilano
October 1, 2016 - October 1, 2016
Freelance Social Media Consultant and teacher for the team of the press office.
Social Media Manager & Analyst - Digital Area at BREXlab
February 1, 2016 - February 1, 2016
Managing communities, developing new online strategies, web analysis, digital PR, Facebook Ads, Google AdWords. Main clients: Food & Beverages sector.
Junior Copy Writer - Creative Area at IAKI
April 1, 2011 - April 1, 2011
Facebook ads, landing pages, websites, Facebook applications, newsletters.
Copywriter and Digital Strategist at Kamaleontika 2.0
April 1, 2010 - April 1, 2010
On-site events, ambient and guerrilla, managing communities, developing strategies. Main clients: Eni, Bicocca Village, Daddario.
Events Coordinator, New Business Assistant and Editor – Promotion Office at Teatro Franco Parenti
May 1, 2008 - May 1, 2008
On-site events coordinator, shows promotion, writing show descriptions.
Digital Consultant and Teacher at Web&Coffee + others
July 1, 2022 - October 29, 2025
Managing communities, developing new online strategies, copywriting, web analysis, campaign management, influencers coordination, and teaching for PMI.
Digital Consultant and Social Media Manager at Well360 + LUZ
July 1, 2022 - July 1, 2022
Managing communities, developing new online strategies, copywriting, web analysis, campaign management, influencers coordination. Main clients/projects: Parmigiano Reggiano, Mukki, Polenghi.
Senior Social Media Manager at Well (JWT Italia division)
August 1, 2018 - August 1, 2018
Managing communities, developing new online strategies, copywriting, web analysis, listening and digital PR. Main clients/projects: Jeep, Bepanthenol, Lottomatica, FordAuthos.
Freelance digital consultant and Social Media Manager at Freelance
August 1, 2017 - August 1, 2017
Freelance - Social Media Consultant and teacher at TamTamMilano
October 1, 2016 - October 1, 2016
Freelance - Social Media Consultant and teacher for the team of the press office.

Education

Master in Copywriting and New Media Languages at Accademia di Comunicazione, Milan
November 1, 2008 - November 1, 2009
Doctor in Cultural Heritage Studies at Università degli Studi di Milan (Faculty of Literature and Philosophy)
September 1, 2002 - March 1, 2007
Animator specialized in cultural events design and production at Buratto Theater
January 1, 2003 - June 1, 2003
Master in Copywriting and New Media Languages at Accademia di Comunicazione, Milan
November 1, 2008 - November 1, 2009
Doctor in Cultural Heritage Studies (theatre, cinema and television history) at Università degli Studi di Milano
September 1, 2002 - March 1, 2007
Training course at Buratto Theater (Animator specialized in cultural events design and production) at Buratto Theater
January 1, 2003 - June 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education, Travel & Hospitality