I am a seasoned creative professional with a sharp eye for detail and a track record of delivering accurate, high-quality work in fast-paced agency-style environments. I immerse myself in each client’s brand DNA to uncover core attributes and translate them into compelling visuals across apparel, branding, and digital assets. As a leader, I guide diverse teams of artists and designers to craft innovative solutions for multi-million-dollar projects while fostering collaboration across departments. I thrive on teamwork and cross-functional collaboration, mentoring teams, and building strong brand experiences for clients like the Dallas Cowboys, AT&T, Disney, Marvel, Star Wars, Miller Lite, and UFC. My hands-on approach spans brand development, merchandising graphics, environmental design, and storytelling—driving results through thoughtful design, clear communication, and cross-functional collaboration.

Tony Zeller

I am a seasoned creative professional with a sharp eye for detail and a track record of delivering accurate, high-quality work in fast-paced agency-style environments. I immerse myself in each client’s brand DNA to uncover core attributes and translate them into compelling visuals across apparel, branding, and digital assets. As a leader, I guide diverse teams of artists and designers to craft innovative solutions for multi-million-dollar projects while fostering collaboration across departments. I thrive on teamwork and cross-functional collaboration, mentoring teams, and building strong brand experiences for clients like the Dallas Cowboys, AT&T, Disney, Marvel, Star Wars, Miller Lite, and UFC. My hands-on approach spans brand development, merchandising graphics, environmental design, and storytelling—driving results through thoughtful design, clear communication, and cross-functional collaboration.

Available to hire

I am a seasoned creative professional with a sharp eye for detail and a track record of delivering accurate, high-quality work in fast-paced agency-style environments. I immerse myself in each client’s brand DNA to uncover core attributes and translate them into compelling visuals across apparel, branding, and digital assets. As a leader, I guide diverse teams of artists and designers to craft innovative solutions for multi-million-dollar projects while fostering collaboration across departments.

I thrive on teamwork and cross-functional collaboration, mentoring teams, and building strong brand experiences for clients like the Dallas Cowboys, AT&T, Disney, Marvel, Star Wars, Miller Lite, and UFC. My hands-on approach spans brand development, merchandising graphics, environmental design, and storytelling—driving results through thoughtful design, clear communication, and cross-functional collaboration.

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Work Experience

Independent Consultant, Freelance Art/Creative Director at 47 Brand
May 1, 2025 - Present
Provided independent design leadership and creative direction across brand projects, including apparel graphics, branding materials, and marketing assets.
Senior Graphic Designer | Team Leader at Dallas Cowboys / 81Eighty Merchandising
November 1, 2019 - November 1, 2024
Oversaw daily tasks of a multi-disciplinary creative team; ensured brand standards; produced apparel graphics, hardlines, and marketing materials; developed logos and branding assets; led brand-specific RFP presentations; collaborated across departments, and contributed to high-profile campaigns.
Senior Graphic Designer | Team Leader at Dallas Cowboys / 81Eighty Merchandising
May 1, 2018 - November 1, 2019
Led design for regional campaigns and licensing programs; created apparel graphics and merchandising assets for AT&T, Dr Pepper, Miller Lite, and other major brands.
Lead Graphic Designer at JIL
January 1, 2014 - May 1, 2018
Led graphic design for apparel and merchandising; developed brand visuals and design direction for the organization.
Creative Art Team Leader at VF Imagewear Licensed Sports Group | Majestic
August 1, 2012 - July 1, 2014
Led the creative art team for NFL, MLB, and NHL licensed apparel; collaborated with design to develop import apparel lines and oversee multiple projects and deadlines.
Senior Creative Artist | Team Lead at VF Imagewear Licensed Sports Group
June 1, 2006 - August 1, 2012
Led the art team to create exclusive NFL apparel lines with significant sales, guiding artistic direction and production.
Creative Artist 1 at VF Imagewear Licensed Sports Group
August 1, 1999 - June 1, 2006
Developed illustrative style for cars and driver portraits used by NASCAR artists, ensuring consistent quality across the line.

Education

B.A. Visual Communication | Sequential Story Telling and Story Narrative at SCAD (Savannah College of Art and Design)
January 11, 2030 - May 1, 2024
A.A. Graphic Design at Tampa Tech
January 11, 2030 - May 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    uniE621 Firebird Racer
    Custom apparel graphic for Phoenix Ducati Club. graphicdesigner branding logo
    uniE621 Can O Whoop
    Exclusive graphic for Dallas Cowboys Pro Shops. graphicdesigner designer branding
    uniE621 Rodger! Splash One Bogey!
    Hand drawn graphic tee for Lids exclusive for 47 Brand. graphicdesigner illustrator
    uniE621 DAL-US
    An in-line salute to service graphic for Walmart. graphicdesigner
    uniE621 Roughchild Classic
    Custom apparel graphics for Roughchild Motorcycles LA. graphicdesigner illustrator branding
    uniE621 DQ's Blizzards
    Custom team mascot for Dan Quinn's team during the Dallas Cowboys coaches conference.
    uniE621 WS BMW Custom R100rt
    Custom apparel graphics for Wolfsmiths, a custom motorcycle company out of Houston Texas. graphicdesigner illustrator
    paper Titans Strongarm Victory
    Tennessee Titans Beer Label graphic tee for Walmart Black Friday. illustratorgraphicdesigner