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I’m Muhammad Ubaid Rashid, a results-driven digital marketer who loves planning and executing campaigns that connect products with the right audiences online. I enjoy collaborating with clients to understand their goals, crafting strategies that generate high-quality leads, and delivering measurable results that spark excitement. Over the past few years I’ve managed Facebook and Google ads, led e-commerce campaigns, and driven audience engagement across social media. I’m passionate about optimizing campaigns through testing, analytics, and storytelling, and I’m always eager to learn new tools to help brands grow online.…I’m Muhammad Ubaid Rashid, a results-driven digital marketer who loves planning and executing campaigns that connect products with the right audiences online. I enjoy collaborating with clients to understand their goals, crafting strategies that generate high-quality leads, and delivering measurable results that spark excitement. Over the past few years I’ve managed Facebook and Google ads, led e-commerce campaigns, and driven audience engagement across social media. I’m passionate about optimizing campaigns through testing, analytics, and storytelling, and I’m always eager to learn new tools to help brands grow online.

Muhammad Ubaid Rashid

Digital Marketer, Marketing Strategist, Growth Marketer, +6

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I’m Muhammad Ubaid Rashid, a results-driven digital marketer who loves planning and executing campaigns that connect products with the right audiences online. I enjoy collaborating with clients to understand their goals, crafting strategies that generate high-quality leads, and delivering measurable results that spark excitement. Over the past few years I’ve managed Facebook and Google ads, led e-commerce campaigns, and driven audience engagement across social media. I’m passionate about optimizing campaigns through testing, analytics, and storytelling, and I’m always eager to learn new tools to help brands grow online.…I’m Muhammad Ubaid Rashid, a results-driven digital marketer who loves planning and executing campaigns that connect products with the right audiences online. I enjoy collaborating with clients to understand their goals, crafting strategies that generate high-quality leads, and delivering measurable results that spark excitement. Over the past few years I’ve managed Facebook and Google ads, led e-commerce campaigns, and driven audience engagement across social media. I’m passionate about optimizing campaigns through testing, analytics, and storytelling, and I’m always eager to learn new tools to help brands grow online.

Available to hire

I’m Muhammad Ubaid Rashid, a results-driven digital marketer who loves planning and executing campaigns that connect products with the right audiences online. I enjoy collaborating with clients to understand their goals, crafting strategies that generate high-quality leads, and delivering measurable results that spark excitement.

Over the past few years I’ve managed Facebook and Google ads, led e-commerce campaigns, and driven audience engagement across social media. I’m passionate about optimizing campaigns through testing, analytics, and storytelling, and I’m always eager to learn new tools to help brands grow online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Facebook Ads Manager at Canz Marketing

August 1, 2025 - September 20, 2025

Developed and executed lead generation strategies targeting B2B and B2C audiences, managed Facebook and Instagram campaigns, conducted A/B tests, tracked performance, and produced regular reports. Implemented pixel tracking, UTMs, and Google Analytics integration to optimize campaigns and improve lead quality and conversion rates within budget constraints.

E-Commerce Executive at RDX Sports

October 1, 2023 - September 20, 2025

Ran B2B lead generation campaigns on Facebook and Instagram, identified fitness/sports industry businesses, highlighted wholesale benefits, created engaging assets, allocated budgets, conducted A/B testing, tracked leads, and followed up to facilitate conversions while optimizing for ROAS and conversions.

Social Media Executive at DX Creativ

July 1, 2022 - September 20, 2025

Managed client Facebook, Instagram, and Google Business Profile accounts; planned, executed, and optimized campaigns; monitored performance and generated profit/loss reports. Handled client accounts including Dubai Flowers, Crazy Pets, Kebab Bistro, Tree Pet, Nin9 Tails.

Facebook Ads Manager at Canz Marketing

August 1, 2025 - October 11, 2025

Developed and executed lead-generation strategies targeting B2B and B2C audiences on Facebook and Instagram; planned and managed campaigns with budget allocation; performed audience segmentation, ad creative testing (A/B), and optimization to improve lead quality and conversion rates; tracked leads via Meta Pixel and UTMs, integrated with Google Analytics, and produced regular performance reports; ensured compliance with platform policies and generated insights to improve ROI.

E-Commerce Executive at RDX Sports

October 1, 2023 - October 11, 2025

Led B2B lead generation campaigns on Facebook and Instagram for the RDX Sports brand; identified and engaged target businesses in fitness and sports sectors; highlighted wholesale discount benefits and product reliability; optimized ad campaigns, split testing (A/B), and budget distribution; followed up with leads, provided product information, and tracked results to drive conversions.

Social Media Executive at DX Creativ

July 1, 2022 - October 11, 2025

Managed client Facebook, Instagram, and Google Business Profile accounts; planned, executed, and optimized campaigns across Facebook Ads, Instagram Ads, and Google Ads; prepared daily/weekly/monthly reports; coordinated with clients (e.g., Dubai Flowers, Crazy Pets, Kebab Bistro, Tree Pet, Nin9 Tails) to align advertising with objectives and maximize ROI.

Facebook Ads Manager at Canz Marketing

November 1, 2023 - August 1, 2025

Developed and executed B2B and B2C lead generation strategies using Facebook and Instagram ads; identified and targeted audiences; managed end-to-end lead-gen campaigns with budget oversight and creative optimization; tracked leads and analyzed data to measure campaign effectiveness; conducted A/B tests on creatives, copy, and targeting; implemented conversion-rate improvements and complied with platform policies; set up Meta Pixel, event tracking, UTMs, and Google Analytics integration to monitor campaign performance.

E-Commerce Executive at IGATE Technologies (for RDX Sports)

September 1, 2022 - October 1, 2023

Ran B2B lead-generation campaigns on Facebook and Instagram targeting fitness and sports businesses; identified gyms, clubs, and related entities; highlighted wholesale discounts, bulk orders, product quality, and reliability to drive B2B conversions; created engaging product visuals and captions; allocated budgets across campaigns, conducted A/B tests, followed up with leads, and tracked results to optimize ROI.

E-Commerce Executive at IGATE Technologies (RDX Sports Brand)

September 1, 2022 - October 1, 2023

Led B2B lead-generation campaigns for the RDX Sports brand on Facebook/Instagram; identified fitness and sports businesses; highlighted wholesale benefits; allocated budgets across campaigns; created attention-grabbing visuals and captions; performed A/B tests; followed up with leads to facilitate conversions; monitored performance and adjusted targeting to maximize ROI.