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Hi, I’m Ubaid Malek, a versatile media and marketing professional who loves storytelling, branding, and building engaging digital campaigns. I’ve led video production, live broadcasting, and content creation for community organizations and local businesses, delivering high-quality visuals and meaningful narratives. Currently pursuing a Bachelor of Science in Business Analytics at the University of Kansas, I enjoy turning data into compelling narratives and collaborating across teams to drive measurable results.…Hi, I’m Ubaid Malek, a versatile media and marketing professional who loves storytelling, branding, and building engaging digital campaigns. I’ve led video production, live broadcasting, and content creation for community organizations and local businesses, delivering high-quality visuals and meaningful narratives. Currently pursuing a Bachelor of Science in Business Analytics at the University of Kansas, I enjoy turning data into compelling narratives and collaborating across teams to drive measurable results.

Ubaid Malek

Video Editor, Photographer, Content Creator, +2

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Hi, I’m Ubaid Malek, a versatile media and marketing professional who loves storytelling, branding, and building engaging digital campaigns. I’ve led video production, live broadcasting, and content creation for community organizations and local businesses, delivering high-quality visuals and meaningful narratives. Currently pursuing a Bachelor of Science in Business Analytics at the University of Kansas, I enjoy turning data into compelling narratives and collaborating across teams to drive measurable results.…Hi, I’m Ubaid Malek, a versatile media and marketing professional who loves storytelling, branding, and building engaging digital campaigns. I’ve led video production, live broadcasting, and content creation for community organizations and local businesses, delivering high-quality visuals and meaningful narratives. Currently pursuing a Bachelor of Science in Business Analytics at the University of Kansas, I enjoy turning data into compelling narratives and collaborating across teams to drive measurable results.

Available to hire

Hi, I’m Ubaid Malek, a versatile media and marketing professional who loves storytelling, branding, and building engaging digital campaigns. I’ve led video production, live broadcasting, and content creation for community organizations and local businesses, delivering high-quality visuals and meaningful narratives.

Currently pursuing a Bachelor of Science in Business Analytics at the University of Kansas, I enjoy turning data into compelling narratives and collaborating across teams to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Founder and Creative Director at Sukoon Productions

May 1, 2024 - Present

Founded and Creative Director at Sukoon Productions in Overland Park, KS. Analyzed platform content trends and audience behavior to inform posting cadence, formats, and topics, contributing to short-form campaigns that generated 50,000+ organic views for a local coffee shop launch. Used engagement metrics (views, watch time, saves, shares) to compare campaign concepts and iterate on content strategy, prioritizing high-ROI formats for client campaigns. Collaborated with B2B clients to interpret market and audience insights and translate them into tailored social media strategies aligned with each client’s business goals. Coordinated project timelines, deliverables, and resource allocation across a small freelance team, standardizing workflows to improve on-time delivery for multi-project pipelines.

Senior Media Team Lead, Volunteer at Islamic Center of Johnson County

August 1, 2017 - Present

Senior Media Team Lead (Volunteer) for Islamic Center of Johnson County. Leveraged backend social media demographic analytics to refine content mix and posting schedule, helping grow Instagram following by 200%. Built targeted content calendars for campaigns and major events, aligning topics and formats with audience engagement data and community priorities. Tracked performance of reels and long-form content to identify high-performing themes and visual styles, informing future creative direction and outreach strategy. Coordinated production schedules, volunteer assignments, and asset delivery across multiple concurrent events, improving reliability and consistency of media coverage for the organization.

Marketing and Operations Coordinator at LivBetter

May 1, 2025 - August 1, 2025

Marketing and Operations Coordinator. Conducted demographic and market research to identify high-value audience segments for outreach and potential clinic partnerships, informing pre-launch strategy. Built and maintained Excel-based tracking systems to monitor campaign performance, service-line metrics for IV therapy and hormone optimization, outreach activity, and vendor coordination. Designed standardized workflows and operating protocols that improved process consistency and helped reduce operational errors during the clinic’s early growth phase. Evaluated marketing campaign performance alongside local demographic data to refine targeting and guide leadership decisions on priority segments and messaging. Supported a 12-week pre-launch campaign by combining demographic analysis, outreach planning, and performance tracking to strengthen early clinic awareness and targeted community engagement.

Senior Media Team Lead at Islamic Center of Johnson County

January 1, 2024 - Present

Initiated scripting, equipment coordination, and directing for fundraising campaigns and Ramadan long-form videos; edited, archived raw media for three YouTube series; designed vector assets and animated intros; delivered weekly event photography; produced Instagram Reels and analyzed analytics to optimize strategy, growing audience by 200%; directed live broadcasts for conferences and seminars; managed weekly newsletters via CRM to ensure campaign alignment.