Hi, my name is Urszula. I’m a performance marketing and paid media specialist currently based in Panama and working remotely across international markets.
Over the past few years I’ve worked primarily in performance-driven environments including iGaming and fintech, managing paid acquisition across Meta, native networks, and programmatic-style channels.
My focus is on scaling campaigns through structured testing — looking closely at creative performance, audience signals, funnel data and attribution tracking.
I enjoy working in teams where paid media connects closely with product, creative and analytics, because that’s where that’s where you can really improve acquisition quality and long-term performance.
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Conducted a digital marketing audit and strategic review for a 24/7 fitness club to identify opportunities for improving online acquisition and campaign performance. The project included analysis of traffic sources, advertising channels, audience targeting, and conversion flow. Based on the findings, I developed actionable recommendations for campaign optimisation, paid social strategy, and lead generation to support consistent membership growth and stronger digital presence.
Developed a multi-channel digital marketing strategy and campaign funnel for a fitness brand operating a 24/7 membership model. The project included audience research, paid social strategy (Meta Ads), campaign structure planning, and creative testing frameworks to support lead generation and membership growth. I also conducted a digital marketing audit and provided optimisation recommendations to improve campaign performance, conversion flow, and scalable customer acquisition.
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