I am a creative and strategic Brand & Visual Designer with over 4 years of professional experience delivering high-impact visual solutions for national and international markets. I’m currently part of Garuda Indonesia, contributing to large-scale branding initiatives, strategic key visuals, and integrated campaign assets across digital, print, and motion platforms. I lead creative projects from concept to execution, including creative direction, storyboard creation, agency coordination, and on-site production management. I translate business objectives and campaign KPIs into compelling visual storytelling while maintaining brand consistency and production efficiency. My work spans social media, website, email marketing, brochures, posters, and airport branding, with a track record of delivering data-driven visuals that elevate brand visibility and audience engagement across multiple markets.

Ulwan Sulhi Zayyan

I am a creative and strategic Brand & Visual Designer with over 4 years of professional experience delivering high-impact visual solutions for national and international markets. I’m currently part of Garuda Indonesia, contributing to large-scale branding initiatives, strategic key visuals, and integrated campaign assets across digital, print, and motion platforms. I lead creative projects from concept to execution, including creative direction, storyboard creation, agency coordination, and on-site production management. I translate business objectives and campaign KPIs into compelling visual storytelling while maintaining brand consistency and production efficiency. My work spans social media, website, email marketing, brochures, posters, and airport branding, with a track record of delivering data-driven visuals that elevate brand visibility and audience engagement across multiple markets.

Available to hire

I am a creative and strategic Brand & Visual Designer with over 4 years of professional experience delivering high-impact visual solutions for national and international markets. I’m currently part of Garuda Indonesia, contributing to large-scale branding initiatives, strategic key visuals, and integrated campaign assets across digital, print, and motion platforms. I lead creative projects from concept to execution, including creative direction, storyboard creation, agency coordination, and on-site production management. I translate business objectives and campaign KPIs into compelling visual storytelling while maintaining brand consistency and production efficiency.

My work spans social media, website, email marketing, brochures, posters, and airport branding, with a track record of delivering data-driven visuals that elevate brand visibility and audience engagement across multiple markets.

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Language

Indonesian
Fluent
English
Intermediate

Work Experience

Senior Graphic Designer / Brand & Visual Designer at Garuda Indonesia
December 1, 2022 - Present
Designed and delivered 50+ strategic key visuals annually and 1,000+ tactical visual assets, ensuring strict alignment with Garuda Indonesia brand guidelines across domestic and international markets. Led the development of creative assets across digital platforms (social media, website, email marketing) and print media (brochures, posters, Colours Magazine), strengthening brand visibility and audience engagement. Collaborated with Marketing, Communications, and Product Development teams to deliver data-driven visual solutions aligned with campaign objectives and performance metrics. Conceptualized and executed visual elements for Garuda Indonesia Travel Fair (GATF) 2023–2025, supporting an event that grew from approximately 55,000 to over 120,000 visitors. Directed and briefed external creative agencies for key visual and motion design development, including international campaign executions in Seoul, Hong Kong, and Singapore. Served as Lead Layout Designer for the Garuda Indonesia x Cap Bali Aircraft Livery Collaboration, integrating brand storytelling into large-scale aviation design. Led cross-functional coordination to ensure creative consistency, quality control, and on-time delivery for 10+ major campaigns annually. Acted as Team Leader for Destination Movie Projects in Tanjungpinang and Kupang, coordinating talents, videographers, and local stakeholders to enhance destination awareness and digital engagement.
Graphic Designer at RSIA Permata Hati
November 1, 2021 - November 1, 2022
Developed comprehensive branding and marketing materials, including banners, flyers, promotional videos, and digital content, strengthening the hospital’s brand identity in Lombok. Designed digital assets for social media and website platforms, contributing to increased online engagement and patient inquiries. Prepared detailed media and campaign performance reports to support evaluation and future marketing strategies. Analyzed audience feedback and content performance to improve campaign relevance and communication effectiveness. Established creative direction and developed internal brand guidelines to ensure visual consistency across all communication channels. Collaborated with cross-functional departments (medical, customer service, and public relations) to support promotional events and community outreach programs.

Education

Bachelor’s Degree – Mathematics Education at University of zataram
January 1, 2015 - January 1, 2022

Qualifications

Professional Membership – Certified Graphic Designer ADGI Indonesia
January 1, 2025 - January 26, 2026
-Recognized as a professional member of ADGI, Indonesia’s national graphic design association. -Committed to maintaining professional design standards, ethical practice, and continuous development in visual communication design.

Industry Experience

Media & Entertainment, Travel & Hospitality, Healthcare, Professional Services, Transportation & Logistics