Results-driven Social Media Manager with proven end-to-end content creation, visual branding, and community management experience. Adept at customizing organic growth strategies for diverse markets, including international e-commerce and localized branding. Skilled in designing high-engagement visuals and scaling brand presence across Instagram and TikTok to drive business growth. …

Ume Hani Abrar

Results-driven Social Media Manager with proven end-to-end content creation, visual branding, and community management experience. Adept at customizing organic growth strategies for diverse markets, including international e-commerce and localized branding. Skilled in designing high-engagement visuals and scaling brand presence across Instagram and TikTok to drive business growth. …

Available to hire

Results-driven Social Media Manager with proven end-to-end content creation, visual branding, and community management experience. Adept at customizing organic growth strategies for diverse markets, including international e-commerce and localized branding. Skilled in designing high-engagement visuals and scaling brand presence across Instagram and TikTok to drive business growth.

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Language

English
Advanced
Urdu
Fluent
German
Beginner
Panjabi, Punjabi
Fluent

Work Experience

Social Media Manager & Growth Specialist at German Crochet Business (handmade crochet; business name unclear)
June 1, 2026 - Present
Social Media Consultant at International Jewelry Brand (E-commerce / USA Market)
January 1, 2025 - December 1, 2025
Headed visual branding and grid curation, tailoring high-quality multimedia content for Western e-commerce markets. Designed aesthetic product catalogs and structured pricing layouts in USD; managed international customer inquiries. Optimized organic reach and digital storytelling to build a premium online presence. Managed end-to-end digital strategy and scaled TikTok presence to 10.3K+ followers via organic viral content, and customized digital menus and visuals in Urdu to maximize local community engagement and boost organic inquiries.
Social Media Manager & Growth Specialist at Ghar Ka Khan (Food & Beverage / Pakistan Market)
August 1, 2024 - January 1, 2026
Developed the launch strategy and social media roadmap for a German-based handmade crochet business. Created promotional graphics, planned visual grids, and curated content specifically for the German market and aesthetic. Conducted competitor research and audience mapping to build a loyal customer base prior to official brand launch.

Education

Bachelor of Arts (B.A.) in Economics at Ghar Akhan a (Educational details unclear)
January 1, 2012 - January 1, 2019
Intermediate in Computer Science (ICS) at Ghar Akhan a (Educational details unclear)
January 1, 2023 - January 1, 2023
Social Media Management (Instagram, TikTok) - professional training at Hint: Feld st.2, 6 9181 Leim (location mentioned; institution name unclear)
January 11, 2030 - July 23, 2026

Qualifications

Video Editing (Reels/Shorts)
January 11, 2030 - July 23, 2026
Visual Branding & Graphic Design (Canva)
January 11, 2030 - July 23, 2026
Audience Research & Community Engagement; Campaign Execution & Analytics; Tracking
January 11, 2030 - July 23, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education
    Ghar Ka Khana - Social Media Management & Growth Strategy

    Managed and executed the end-to-end digital strategy for a homemade food brand, scaling its TikTok presence to 10.3K+ followers through organic viral content. Designed localized Urdu visuals, custom digital menus, and structured daily engagement to build a loyal local customer base

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