Umut Tanriverdi

In this ongoing role, I execute the technical transition of hyper-casual games into successful hybrid-casual products by implementing robust Live Ops and monetization systems. I write and optimize reusable C# code for core casual features (progression and event systems), directly contributing to maintainability and scalability of titles. I increase ARPDAU/LTV by integrating IAPs and Unity Ads and performing data-driven A/B tests for monetization optimization. I manage and improve dynamic content updates using Firebase and internal Unity Editor tools. Furthermore, I collaborate daily with SDK and cross-functional teams, contributing critical code and ensuring smooth development progress and adherence to shared code standards.

I successfully prototyped hyper-casual games, resulting in several titles published on App Store and Google Play. I built and maintained custom Unity packages for faster iteration. I also optimized performance and reduced technical debt by profiling bottlenecks using Unity Profiler and Android Studio.

I rapidly prototyped hyper-casual games, achieving strong category rankings. I developed internal Unity Editor tools to streamline the development process.