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I'm Una, a UI/UX Designer with a background in fashion and service design, experienced in designing user-centered and brand-consistent digital touchpoints to support marketing and communication goals. I recently completed a Master’s Degree in Service Design at Politecnico di Milano and hold a Bachelor's Degree in Fashion Design from Shih Chien University. My work includes collaborations with Gucci, Kate Spade, tech startups, The Balvenie, and other clients to deliver scalable design systems and engaging digital experiences. I apply Design Thinking and UX research methodologies to support international clients’ digital communication strategies and user-centered solutions.…I'm Una, a UI/UX Designer with a background in fashion and service design, experienced in designing user-centered and brand-consistent digital touchpoints to support marketing and communication goals. I recently completed a Master’s Degree in Service Design at Politecnico di Milano and hold a Bachelor's Degree in Fashion Design from Shih Chien University. My work includes collaborations with Gucci, Kate Spade, tech startups, The Balvenie, and other clients to deliver scalable design systems and engaging digital experiences. I apply Design Thinking and UX research methodologies to support international clients’ digital communication strategies and user-centered solutions.

YingJie Chen

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I'm Una, a UI/UX Designer with a background in fashion and service design, experienced in designing user-centered and brand-consistent digital touchpoints to support marketing and communication goals. I recently completed a Master’s Degree in Service Design at Politecnico di Milano and hold a Bachelor's Degree in Fashion Design from Shih Chien University. My work includes collaborations with Gucci, Kate Spade, tech startups, The Balvenie, and other clients to deliver scalable design systems and engaging digital experiences. I apply Design Thinking and UX research methodologies to support international clients’ digital communication strategies and user-centered solutions.…I'm Una, a UI/UX Designer with a background in fashion and service design, experienced in designing user-centered and brand-consistent digital touchpoints to support marketing and communication goals. I recently completed a Master’s Degree in Service Design at Politecnico di Milano and hold a Bachelor's Degree in Fashion Design from Shih Chien University. My work includes collaborations with Gucci, Kate Spade, tech startups, The Balvenie, and other clients to deliver scalable design systems and engaging digital experiences. I apply Design Thinking and UX research methodologies to support international clients’ digital communication strategies and user-centered solutions.

Available to hire

I’m Una, a UI/UX Designer with a background in fashion and service design, experienced in designing user-centered and brand-consistent digital touchpoints to support marketing and communication goals.

I recently completed a Master’s Degree in Service Design at Politecnico di Milano and hold a Bachelor’s Degree in Fashion Design from Shih Chien University. My work includes collaborations with Gucci, Kate Spade, tech startups, The Balvenie, and other clients to deliver scalable design systems and engaging digital experiences. I apply Design Thinking and UX research methodologies to support international clients’ digital communication strategies and user-centered solutions.

Skills

Web Design

Product Design

Experience Level

Expert

Web Design

Expert

Product Design

Expert

Language

English

Fluent

Italian

Advanced

Work Experience

Visual & UI/UX Designer at Self-Employed (Freelance)

January 1, 2020 - Present

Led end-to-end UX processes from user research and usability testing to wireframing and high-fidelity prototyping, supporting digital communication and user engagement goals. Designed responsive web and mobile touchpoints with clear, intuitive interfaces and scalable design solutions aligned with business and brand needs. Collaborated with PR agencies, design studios, and developers, contributing to the design system and ensuring cohesive UX execution. Applied Design Thinking and UX research methodologies to support international clients’ digital communication strategies and user-centered solutions.

Part-time Store Assistant at HEMU

February 1, 2025 - Present

Observed in-store customer behaviors to optimize spatial navigation and touchpoints, applying user-centric principles to physical environments.

Marketing Specialist at AEVEA

October 1, 2019 - December 1, 2019

Increased e-commerce sales by 200% through user behavior-driven marketing campaigns, aligning communication strategies with user needs and market insights. Conducted user and market research to identify trends and optimize digital engagement and marketing communication strategies.

Marketing Assistant (Intern) at ONTIMESHOW

February 1, 2019 - June 1, 2019

Designed impactful visuals for international trade shows, supporting brand communication across diverse markets. Standardized presentation templates to improve internal communication clarity and efficiency.