Available to hire
I’m a performance-driven creative designer with 10+ years across branding, digital, and motion. I build cohesive multi-channel systems and run test-and-learn loops to lift CTR/CVR and lower CPA, translating complex concepts into clear visuals. I’m fluent with AI-assisted workflows and partner tightly with Product and Marketing to align creative to KPIs.
I thrive on collaboration across teams and disciplines, constantly iterating on concepts and assets to drive measurable results. I enjoy staying ahead of trends and leveraging data to inform design decisions.
Experience Level
Language
English
Advanced
Chinese
Fluent
Work Experience
Visual Designer at Pelith (Dyson Finance)
July 1, 2024 - September 1, 2025Design visuals for Web and community; translate DeFi concepts into clear visuals for awareness and conversion journeys. Produce lightweight motion for product features and social cut-downs; maintain spec-ready exports by platform. Collaborate with Product/Engineering and Marketing to prioritize creative hypotheses, create variants, and fold insights back into the next round. Use AI tools for ideation and asset cleanup to accelerate testing cycles.
Senior Brand Designer at Group
May 1, 2022 - November 1, 2023Led visual team (3 designers) and focused on brand and product visuals for Web3 launches (wallet design language, marketing assets). Owned performance-oriented social kits (static + motion), event campaigns, and brand system docs in Figma. Partnered with marketing on growth campaigns, shipped animations and short promos tailored for different placements.
Visual/Web Designer at iStaging
June 1, 2021 - November 1, 2021Delivered digital assets for online marketing in a fast-paced startup; maintained brand system and ad specs; created motion snippets for product explainers and paid placements. Worked closely with marketing on performance tweaks and creative rotations.
Brand Designer at CHA CHA THÉ
August 1, 2020 - March 1, 2021Built cross-channel visuals (print/digital), e-commerce assets, and social content; introduced light motion to increase thumb-stop and message clarity.
Visual Designer at Fred Segal Taiwan
November 1, 2018 - January 1, 2020Developed campaign visuals and in-store digital content under tight timelines; partnered with marketing on seasonal campaigns and assets.
Art Designer at H&H Group (ÂGE D’OR)
May 1, 2018 - September 1, 2018Created print/social content and campaign assets aligned to brand values; contributed across digital design, marketing content, video editing, and display/props.
Career Break at London
October 1, 2014 - January 1, 2018Professional development-focused period with hands-on learning and portfolio building.
Visual Designer at HERLS Shoes
September 1, 2013 - August 30, 2014Partnered with marketing from concept to delivery; handled visual merchandising, brand catalog graphics, and e-commerce upkeep.
Visual Designer at MONOspace Fashion
September 1, 2012 - September 1, 2013Produced fashion-forward visuals and window displays; supported brand and marketing initiatives with detailed graphics and photo retouching.
Visual Designer at Hi-MARK Design Group
September 1, 2010 - September 1, 2012Collaborated with product and sales on graphics/packaging for sports & outdoor goods; outputs met industry standards.
Jr. Visual Designer at Chinese Culture University, SCE
September 1, 2009 - September 1, 2010Concepted and delivered visuals across graphics, web, animation, and campaigns for professional programs.
Education
MA, Fashion Design Management at London College of Fashion
January 11, 2030 - January 10, 2026PG Dip, Fashion Business Management at London College of Fashion
January 11, 2030 - January 10, 2026BA, Communication Design at Shih Chien University
September 1, 2002 - June 30, 2007Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Other, Consumer Goods, Financial Services
Experience Level
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