Available to hire
My background is in organic social media. I specialize in content creation that matches your brand voice and pillars. I have experience in the tourism industry and the trades.
I would like to expand my skills in paid media and influencer marketing.
Work Experience
Content Specialist at Chattanooga Tourism Co.
March 1, 2022 - September 1, 2024Built social brand voice through short-form videos, user-generated content, community engagement and real-time event posting across major platforms. Managed social media calendar with cross-functional teams. Maintained relationships with local attractions' social media managers to promote events. Launched TikTok and grew to 80k followers with organic and paid media. Assisted with internship program, collaborated with Communications team with influencers and managed Chattanooga Sports division social accounts.
Content Specialist at Creative Brands Marketing
August 1, 2021 - March 1, 2022Built the agency's online presence with photography, short-form videos, Facebook Stories, and graphics. Researched, scheduled, and published content for clients across social media channels including Facebook, Instagram, and LinkedIn.
Social Media Specialist at Reliance Worldwide Corp.
January 27, 2025 - March 5, 2026Managed accounts for SharkBite Plumbing and HoldRite across social platforms (Facebook, Instagram, TikTok, YouTube).
- Rebuilt brand voice for SB and HR accounts to feel more active and provide solutions.
- Edited short-form videos, visited jobsites for content and worked with plumbers.
- Relaunched SharkBite's TikTok, which was at 700 followers in June 2025.
Education
BA in Journalism at University of Memphis
August 22, 2016 - May 5, 2020Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
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