I am Ursula Vargas, Brand Creator with more than 15 years of experience helping people and businesses discover their purpose and express their authenticity through graphic design. My mission is to empower businesses to build a message that creates a positive impact on the world.
As founder and director of the Ojo de Pez branding studio, I lead branding strategies for brands that want to transform the world. In addition, since 2022, I have offered coaching services to people through one-on-one sessions, group workshops and the “Live your Purpose” program where I accompany people on a deep journey of self-knowledge, decision, planning and achievement of objectives, integrating personal and professional development tools so that they can align their lives with their values and meet their goals.
My professional career includes creative roles in editorial design and fashion in companies such as Belcorp and Ripley, where I learned to combine the aesthetic with the functional.
I am passionate about accompanying people and brands on their path towards a fuller, more meaningful life aligned with their essence.
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