Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Nicole Furi, a seasoned UX researcher and designer based in the NYC Metro area, blending my psychology background with a passion for understanding user needs to design innovative, usable products. I specialize in accessibility, agile methodologies, and design systems, and have extensive experience working remotely across fintech, enterprise, and marketing platforms. Throughout my career, I've led end-to-end UX research and design projects, mentored designers, and implemented efficient design systems while harnessing emerging technologies like generative AI to streamline workflows. I enjoy collaborating cross-functionally to create intuitive, data-informed solutions that enhance user experience and drive business success.…Hi, I'm Nicole Furi, a seasoned UX researcher and designer based in the NYC Metro area, blending my psychology background with a passion for understanding user needs to design innovative, usable products. I specialize in accessibility, agile methodologies, and design systems, and have extensive experience working remotely across fintech, enterprise, and marketing platforms. Throughout my career, I've led end-to-end UX research and design projects, mentored designers, and implemented efficient design systems while harnessing emerging technologies like generative AI to streamline workflows. I enjoy collaborating cross-functionally to create intuitive, data-informed solutions that enhance user experience and drive business success.

Nicole Furi





Hi, I'm Nicole Furi, a seasoned UX researcher and designer based in the NYC Metro area, blending my psychology background with a passion for understanding user needs to design innovative, usable products. I specialize in accessibility, agile methodologies, and design systems, and have extensive experience working remotely across fintech, enterprise, and marketing platforms. Throughout my career, I've led end-to-end UX research and design projects, mentored designers, and implemented efficient design systems while harnessing emerging technologies like generative AI to streamline workflows. I enjoy collaborating cross-functionally to create intuitive, data-informed solutions that enhance user experience and drive business success.…Hi, I'm Nicole Furi, a seasoned UX researcher and designer based in the NYC Metro area, blending my psychology background with a passion for understanding user needs to design innovative, usable products. I specialize in accessibility, agile methodologies, and design systems, and have extensive experience working remotely across fintech, enterprise, and marketing platforms. Throughout my career, I've led end-to-end UX research and design projects, mentored designers, and implemented efficient design systems while harnessing emerging technologies like generative AI to streamline workflows. I enjoy collaborating cross-functionally to create intuitive, data-informed solutions that enhance user experience and drive business success.

Available to hire

Hi, I’m Nicole Furi, a seasoned UX researcher and designer based in the NYC Metro area, blending my psychology background with a passion for understanding user needs to design innovative, usable products. I specialize in accessibility, agile methodologies, and design systems, and have extensive experience working remotely across fintech, enterprise, and marketing platforms.

Throughout my career, I’ve led end-to-end UX research and design projects, mentored designers, and implemented efficient design systems while harnessing emerging technologies like generative AI to streamline workflows. I enjoy collaborating cross-functionally to create intuitive, data-informed solutions that enhance user experience and drive business success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior UX Researcher/Designer at Indeed

September 1, 2025 - August 15, 2025

Led UX research and design initiatives for internal marketing platforms, financial dashboards, trust and safety measures, and growth marketing experiments. Collaborated cross-functionally with product, engineering, and data teams to identify user needs and design data-informed solutions. Conducted qualitative and quantitative user research, created wireframes, prototypes, and high-fidelity mockups, resulting in measurable improvements in user engagement and operational efficiency. Experimented with generative and agentic AI to consolidate workflows and improve processes.

Senior Product Designer for Fintech SAAS/Payments at Invoice Cloud

September 1, 2024 - August 15, 2025

Led end-to-end UX research and design for a suite of EBPP invoicing and payment financial products serving an average of 6 million users monthly. Managed front-end design process from business analysis to UI handoff within Agile. Established and governed a design system component library in Figma and collaborated with developers for backend implementation. Developed a research practice for both B2B and B2C products, optimized mobile functionality in legacy products, and mentored junior designers and contractors.

Lead UX Designer for large enterprise, focus on Design Systems at AT&T

May 1, 2024 - August 15, 2025

Inventoried and vetted visual design components across enterprise applications and designed a master design library in Figma to enhance consistency. Translated design components into front-end code snippets to facilitate integration. Led research and UX/UI design for multiple large enterprise applications, improving experiences for thousands of internal users across web, responsive, and mobile platforms. Collaborated with several scrum teams following Agile processes.

Sr. User Experience (UX) Researcher and Design Consultant at Usable Jungle, LLC

January 1, 2021 - August 15, 2025

Established and operated a remote UX consultancy delivering customized solutions to diverse global clients. Applied psychology expertise for user research, product conceptualization, and iterative design tailored to audience needs. Collaborated with large enterprises, agencies, and startups, providing UX research, strategy, information architecture, and interaction design. Contributed across industries such as e-commerce, social media, and healthcare, improving user interface effectiveness and client satisfaction.

UX Researcher/Designer for Enterprise Sales Enablement Tools at ADP

January 1, 2019 - August 15, 2025

Led UX research and design to support international sales forces of a Fortune 250 company, enhancing usability. Collaborated with business unit liaisons to conduct user interviews identifying sales representatives’ needs. Supported transition and optimization of Salesforce Classic to Lightning UI and custom applications integrating multiple data sources. Researched, designed, and configured end-to-end workflows in Salesforce Service Cloud and Sales Cloud. Incorporated predictive analytics and AI into sales applications. Managed research and design for four major mobile-optimized sales apps rolled out to multiple business units.

Information Architect for Internal Agency Team at IBM

July 1, 2015 - August 15, 2025

Led information architecture and UX design for IBM Creative Design Services, ensuring compliance with IBM.com UI standards and usability best practices. Collaborated with stakeholders, content strategists, designers, and developers within Agile environments to elevate project outcomes and streamline communications. Delivered projects ranging from brochure sites to large enterprise applications enhancing user engagement across desktop, web, and mobile platforms.