When asked by Yves Rocher to create a Christmas animation around the theme Hometown Christmas, we did not hesitate for a moment and let our inner elves take over. We decided to invite the consumers on an enchanted journey that would bring them to La Gacilly, the village where it all started.

We are telling the story of Yves Rocher, how he started to experiment with botanicals at young age in his home-made laboratory. But we are also bringing the magic of Christmas, with warm and intense colours, elegant typefaces, a hand drawn portrayal of La Gacilly. And all that surrounded by a generous wreath, representing both the rich botanical gardens planted by Yves Rocher and source of the brands beautiful products, and that warm, fuzzy feeling of the true Christmas spirit, celebrated with loved ones.

The illustrative style of the artwork showcases an incredible level of detail and truly brings forth a feeling of true authenticity. And the generous colour palette transfers the consumer directly into Christmas atmosphere. You can almost smell the rich perfumes from the images.

ASCAÏR is a French wine concept that strives to break free from traditional wine codes and offers an experience that starts directly at the label.

Rooted in the Côtes du Rhône it’s inspired by a bespoke story: the Tarasque Legend. Described as a cruel fictive, part land, part fish animal, the Tarasque is a chimera with various portrait descriptions. ASCAÏR embodies these portraits and each wine personality in two illustrations helping people to imagine the wine’s organoleptic profile, the story carried by the bottle, the best food pairing to drink your wine. What will you feel? What will you see?

The objective was to design and develop a new range of wines (1 red and 1 white), including a brand name, a story that encapsulates the aromatic profile of each wine and a bold and out of the category graphic identity specific to each variant. The wine targets premium segment out of home consumers and professionals. Our involvement was in strategic creation of name, brand story and label design. The client words: the more original, impudent and bold our wine will look, the more it will perform!

Inspired by the Tarasque legend and its unclear portrait, we composed two distinctive illustrations that each form a fantastic beast. Placed on a black field, it speaks to the imagination of the consumer whilst simultaneously informing on the wine’s organoleptic profile. The name, ASCAÏR, derives from the Tarascaïres knights, protectors of the legend. We chose deep and rich colors that relate to the wine’s generous character. The result is a multisensorial, accessible and contemporary label.

A lot of attention was given ASCAÏR’s creation. The illustrations were totally hand drawn with full of details. The colors carefully selected. The paper chosen for its contemporary yet authentic character. Even the unique label shape is part of the unique ASCAÏR personality. The label and illustrations were enhanced several embossed layers, adding to the sensorial character of the product and communicating the wine’s complexity. Finally, the name tops it off with a link to the historical legend.

XENOTHERA is a clinical stage biotech company, developing First-In-Class drugs mainly in oncology and haematology. Their ambition was to revamp their identity, making it a more accessible brand for professionals as well as consumers.

At the heart of this redesign project, we piloted the writing of the brand platform and led the XENOTHERA teams towards the choice of audacity and commitment by assuming an ambitious but realistic promise: to accelerate the "time -to-cure”. From this promise inscribed in the DNA of biotech, the teams imagined a new brand signature, as well as a disruptive visual identity, which embodies its desire to move the lines.

The new identity of the biotech XENOTHERA, designed while employed at LogicDesign (2021) and produced by Logic Designhttps://www.twine.net/signin), was awarded at the TOP COM 2022 competition in the design category with the TOP COM Grand Prix Silver Trophy. This award rewards the collective work carried out for the creation of the new identity of the XENOTHERA brand.

Released in early 2022, XENOTHERA’S new identity now shines on all of the brand’s media.

Though already legendary in name and quality, The Glenlivet sought to iconize the brand even more by firmly installing brand recognition in the minds of its consumers through colour (the Tiffany-effect) and symbol. Chic was asked to revamp the brands identity, building on existing brand assets but elevating it to iconic status with a fresh and original perspective.

The answer was to identify a strong color with volume, related to the brand essence and to create an icon in the form of a brand stamp that brings premiumness whilst simultaneously affirming authenticity.

The second step was to apply these elements in everything Glenlivet, and bringing the brand story to life. Not only on packaging but also in merchandise, retail and lifestyle products.