Available to hire
Hi, I’m Irijaya Hora — a creative and detail-oriented Social Media Manager with 2.5+ years of experience building content strategies, producing short-form video, and growing engaged communities across Instagram and Facebook.
I excel at adapting brand voice for diverse audiences, crafting warm captions, and delivering end-to-end video and visual storytelling within budget constraints. I’m currently pursuing a Bachelor of Digital Business Management at Humber Polytechnic, with graduation anticipated in 2026.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media & Marketing Intern at Tomiczek Financial Team
April 1, 2025 - September 1, 2025Developed and executed a full content strategy across Instagram, LinkedIn, and YouTube, independently producing all Reels and short-form video content from scripting through filming, editing, and publishing. Grew brand audience 150% (120 to 300 followers) in 6 months through creative storytelling, audience research, and data-driven content iteration, adapting tone and format to resonate with a specific target community.
Digital Media Coordinator at DBSA, Humber Polytechnic
September 1, 2024 - August 1, 2025Managed monthly content calendar across Instagram and LinkedIn, coordinating visual assets, captions, and publishing schedules while maintaining consistent brand voice and community engagement. Delivered monthly analytics reports translating platform performance into prioritized recommendations, directly informing content strategy and audience growth decisions.
Digital Media & Operations Coordinator at YSGT Organisation
June 1, 2023 - PresentManaged Instagram presence and community growth strategy pro bono over 3+ years, developing warm, mission-aligned content that built awareness and engagement within a community-focused audience. Produced illustrated and visual content using Canva and Adobe Photoshop, maintaining a playful, accessible visual identity consistent with the organization's outreach goals.
Social Media Manager at Small Business Bakery
May 1, 2021 - September 1, 2022Managed multi-platform presence across Instagram and Facebook, writing engaging captions, producing visual assets, and building an active, engaged community through consistent brand-aligned storytelling. Planned and executed brand promotion content end-to-end within modest budget constraints, producing monthly analytics reports that directly informed campaign direction.
Research Assistant at Humber Polytechnic
January 1, 2026 - April 1, 2026Conducted audience research and synthesized findings across 2 stakeholder groups, demonstrating the ability to understand and communicate with specific, defined communities, a skill directly transferable to reaching parents and educators online.
Customer Service Representative at Walmart
September 1, 2023 - PresentDelivered warm, audience-adapted communication across 100+ daily customer interactions, consistently adjusting tone and messaging to connect with diverse individuals in a high-volume environment.
Education
Bachelor of Digital Business Management at Humber Polytechnic
January 11, 2030 - January 1, 2026Qualifications
Business Analysis Foundation
January 1, 2025 - June 11, 2026Microsoft Access Introductory
January 1, 2025 - June 11, 2026Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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