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I'm Heena Handa, a global B2B marketing leader with 10+ years of experience spanning APAC, the Middle East, and India. I specialize in digital transformation, strategic insights, and building marketing engines that align with sales to accelerate revenue and elevate brand equity. I turn consumer analytics, sentiment studies, and behavior insights into data-driven campaigns that engage customers, grow pipelines, and boost thought leadership. I've built marketing programs from the ground up across multiple markets, led ABM initiatives, and partnered with leadership to position organizations as industry leaders through PR, podcasts, and data-led reports.…I'm Heena Handa, a global B2B marketing leader with 10+ years of experience spanning APAC, the Middle East, and India. I specialize in digital transformation, strategic insights, and building marketing engines that align with sales to accelerate revenue and elevate brand equity. I turn consumer analytics, sentiment studies, and behavior insights into data-driven campaigns that engage customers, grow pipelines, and boost thought leadership. I've built marketing programs from the ground up across multiple markets, led ABM initiatives, and partnered with leadership to position organizations as industry leaders through PR, podcasts, and data-led reports.

Heena Handa

Marketing Strategist, Marketing Consultant, Digital Marketer, +4

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I'm Heena Handa, a global B2B marketing leader with 10+ years of experience spanning APAC, the Middle East, and India. I specialize in digital transformation, strategic insights, and building marketing engines that align with sales to accelerate revenue and elevate brand equity. I turn consumer analytics, sentiment studies, and behavior insights into data-driven campaigns that engage customers, grow pipelines, and boost thought leadership. I've built marketing programs from the ground up across multiple markets, led ABM initiatives, and partnered with leadership to position organizations as industry leaders through PR, podcasts, and data-led reports.…I'm Heena Handa, a global B2B marketing leader with 10+ years of experience spanning APAC, the Middle East, and India. I specialize in digital transformation, strategic insights, and building marketing engines that align with sales to accelerate revenue and elevate brand equity. I turn consumer analytics, sentiment studies, and behavior insights into data-driven campaigns that engage customers, grow pipelines, and boost thought leadership. I've built marketing programs from the ground up across multiple markets, led ABM initiatives, and partnered with leadership to position organizations as industry leaders through PR, podcasts, and data-led reports.

Available to hire

I’m Heena Handa, a global B2B marketing leader with 10+ years of experience spanning APAC, the Middle East, and India. I specialize in digital transformation, strategic insights, and building marketing engines that align with sales to accelerate revenue and elevate brand equity.

I turn consumer analytics, sentiment studies, and behavior insights into data-driven campaigns that engage customers, grow pipelines, and boost thought leadership. I’ve built marketing programs from the ground up across multiple markets, led ABM initiatives, and partnered with leadership to position organizations as industry leaders through PR, podcasts, and data-led reports.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Manager at Knight Frank

May 1, 2023 - Present

Built and scaled B2B digital marketing programs to drive lead generation across consultancy, advisory, and residential verticals. Conducted consumer sentiment and behavior analysis to guide campaign design targeting affluent HNW/UHNW segments and corporate clients. Designed 120+ ABM campaigns with personalized CRM journeys, driving 30% uplift in cross-sell revenue. Delivered integrated campaigns (display, search, social, performance), positioning digital as a primary revenue driver. Managed social media and content strategy, growing Knight Frank LinkedIn followers from 100K to 240K in 2 years organically. Partnered with leadership to establish Knight Frank as a thought leader through PR, podcasts, and data-led reports. Managed SGD 500K+ budget, reducing CPL by 35% and improving ROI. Grew MENA’s digital presence with 150% engagement uplift and 50% LinkedIn follower growth. Awarded Employee of the Quarter for spearheading digital-first strategies that improved lead quality. Executed 40

Marketing Strategy & Digital Transformation Manager & Team Lead - Digital, Marketing at Knight Frank Middle East

May 1, 2023 - Present

Led consulting-led marketing offerings generating AED 600K in revenue by acquiring and retaining affluent customer segments. Directed omni-channel media plans across paid digital, email, and content marketing, achieving 50% lift in lead generation and 150% rise in social engagement. Implemented Martech tools such as Salesforce, Marketo, Zapier, and Hootsuite, reducing campaign execution time by 30% and improving pipeline tracking accuracy. Championed lead nurturing strategies, improving MQL-to-SQL conversion rates. Managed end-to-end Global Knight Frank website transformation including UX/UI planning and CMS migration. Launched co-branded content strategies increasing engagement by 60% and shortening sales cycles. Executed CRM-based lifecycle campaigns with 120+ email flows to boost conversion and retention. Awarded 'Mabrouk Award' for outstanding leadership in partner marketing strategy and achieved 200% growth in digital impressions deploying AI-powered content marketing.

Manager - Digital Strategy & Brand Solutions at Sony Pictures Network

April 30, 2023 - August 4, 2025

Led content-integrated brand strategy across TV, OTT and digital platforms delivering 44% incremental revenue for major clients including ITC and Xiaomi. Optimized cross-platform ad placements enhancing engagement by 50% for digital and TV campaigns. Managed cross-functional collaboration with media agencies, production teams, and business units aligning marketing initiatives with revenue goals. Launched influencer-led content campaigns that tripled organic impressions and increased video watch time by 40%.

Manager, Strategic Planning & Insights at Sony Pictures Network

April 1, 2023 - September 18, 2025

Developed B2B partnerships with advertisers/agencies, integrating Sony’s TV, OTT, and digital inventory into campaigns. Conducted consumer insights and analytics research to guide targeting and content creation, boosting advertiser resonance. Designed brand solution packages for flagship shows (Indian Idol, KBC, MasterChef, Kapil Sharma Show). Filmed and created digital content to promote brand collaborations for Sony shows across Sony Instagram and UGC channels. Built strategic insight dashboards on campaign effectiveness and content performance to optimize investments. Delivered sales enablement collateral and data-driven pitches to secure fintech, gaming, and FMCG clients.

Lead Marketing Analyst, Expert Consultant – Marketing, Sales & Pricing at Boston Consulting Group (BCG)

March 31, 2022 - August 4, 2025

Advised Fortune 500 clients on scaling B2B and B2C marketing strategies resulting in over $100M pipeline impact. Collaborated directly with C-suite clients on improving marketing efficiency, CRM strategy, digital maturity, and brand transformation. Delivered digital and go-to-market transformation programs across fintech, retail, ecommerce, real estate, and personal care sectors in APAC and Europe. Developed first-party data strategies for B2C clients that reduced CPC and CPA by an average of 30%. Recognized with Global Marketing & Sales Value Creation Award for three consecutive years (2019–2021).

Senior Analyst / Expert Consultant, Marketing, Sales & Pricing Practice at Boston Consulting Group (BCG)

March 1, 2022 - September 18, 2025

Served as client-facing B2B marketing consultant, leading digital maturity and transformation projects for fintech, retail, and consumer clients. Designed competitor benchmarking & digital maturity index frameworks, commercialized across clients to create recurring consulting revenue. Partnered with leadership on client pitches/proposals, winning multi-million-dollar transformation projects. Leveraged consumer behavior studies and analytics to design campaign strategies that improved ROI. Led RISE program training initiatives to build internal and client digital capabilities. Achieved Global Marketing & Sales Value Creation Award – 3 consecutive years.

Account Manager - Display Ads for Luxury Brands at VDX TV

May 31, 2017 - August 4, 2025

Designed and launched performance-based digital media campaigns achieving over 100% ROAS. Managed multi-market advertising initiatives across India, Hong Kong, and Malaysia ensuring seamless execution. Optimized programmatic media buying strategies increasing CTR by 20% and reducing CPA by 15%.

Account Manager, Display Ads for Luxury Brands at VDX TV

May 1, 2017 - September 18, 2025

Delivered integrated campaigns for luxury brands with 100%+ ROAS. Built end-to-end campaign strategies, managing client/agency relationships and delivering audience insights. Educated clients on consumer data, targeting, and ad-tech solutions to strengthen consultative positioning.

Business Analyst at Evalueserve

August 1, 2015 - September 18, 2025

Conducted market intelligence research and delivered funding/marketing insights using Bloomberg, Factiva, and Thomson One. Supported consumer and market insight studies that informed go-to-market strategies for global clients.