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I’m a creative and analytical Social Media Specialist with over 5 years of experience crafting high-impact campaigns that boost engagement, drive traffic, and increase sales. I have proven expertise in Meta Ads, Google Ads, influencer partnerships, email marketing with Klaviyo, and Shopify store management. I am passionate about creating compelling content that aligns with brand identity and delivers measurable results. I enjoy developing strategic content calendars, optimizing ad campaigns, and maintaining e-commerce platforms to drive business growth.…I’m a creative and analytical Social Media Specialist with over 5 years of experience crafting high-impact campaigns that boost engagement, drive traffic, and increase sales. I have proven expertise in Meta Ads, Google Ads, influencer partnerships, email marketing with Klaviyo, and Shopify store management. I am passionate about creating compelling content that aligns with brand identity and delivers measurable results. I enjoy developing strategic content calendars, optimizing ad campaigns, and maintaining e-commerce platforms to drive business growth.

Ariba Samad

Social Media Manager, Content Creator, Copywriter, +2

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I’m a creative and analytical Social Media Specialist with over 5 years of experience crafting high-impact campaigns that boost engagement, drive traffic, and increase sales. I have proven expertise in Meta Ads, Google Ads, influencer partnerships, email marketing with Klaviyo, and Shopify store management. I am passionate about creating compelling content that aligns with brand identity and delivers measurable results. I enjoy developing strategic content calendars, optimizing ad campaigns, and maintaining e-commerce platforms to drive business growth.…I’m a creative and analytical Social Media Specialist with over 5 years of experience crafting high-impact campaigns that boost engagement, drive traffic, and increase sales. I have proven expertise in Meta Ads, Google Ads, influencer partnerships, email marketing with Klaviyo, and Shopify store management. I am passionate about creating compelling content that aligns with brand identity and delivers measurable results. I enjoy developing strategic content calendars, optimizing ad campaigns, and maintaining e-commerce platforms to drive business growth.

Available to hire

I’m a creative and analytical Social Media Specialist with over 5 years of experience crafting high-impact campaigns that boost engagement, drive traffic, and increase sales. I have proven expertise in Meta Ads, Google Ads, influencer partnerships, email marketing with Klaviyo, and Shopify store management.

I am passionate about creating compelling content that aligns with brand identity and delivers measurable results. I enjoy developing strategic content calendars, optimizing ad campaigns, and maintaining e-commerce platforms to drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Lead at Pehrwaas Studio

January 1, 2024 - August 4, 2025

Led social media marketing initiatives including strategic Meta and Google Ads campaigns, increasing online sales by 40%. Boosted social media engagement by 50% and content reach by 80% through Reels, UGC, and seasonal campaigns. Managed Facebook and Instagram ads with audience segmentation and performance tracking. Developed high-converting content calendars for Eid, bridal, and pret launches. Maintained and updated the Shopify website including product listings and homepage layout. Provided timely customer responses on social platforms and email. Delivered monthly performance reports and implemented data-driven optimizations.

E-Commerce Lead at Greeniche Natural Health

January 1, 2023 - Present

Managed and optimized Shopify store with product uploads, navigation, UX, and seasonal homepage updates. Planned and executed weekly email campaigns using Klaviyo and Shopify Flow, achieving 30%+ open rates. Boosted sales by 32% through effective email marketing funnels and promotions. Ran Meta and Google Ads campaigns focused on audience targeting, conversions, and A/B testing. Handled Amazon product listings, keyword optimization, and performance tracking via Seller Central. Managed customer communications across WhatsApp, Instagram, Facebook, and Amazon. Set up Google Analytics, Google Tag Manager, and SEO tracking tools for data-driven decisions. Collaborated cross-functionally to align digital marketing efforts with sales goals.

Intern / Junior Graphic Designer at EFU Insurance

December 31, 2018 - August 4, 2025

Designed branded visuals for web, brochures, and marketing banners. Developed consistent visual layouts and templates to support campaign objectives. Assisted in planning and executing digital marketing materials and print collateral.