I am a dynamic business and marketing professional with a Bachelor’s degree in Management and Leadership, specializing in social media strategy, brand growth, and project management. I have experience managing international projects, leading marketing initiatives, and supporting startups with innovative strategies. Through my freelance work and agency, I help brands increase their online presence and engagement. I am passionate about helping brands connect with their audiences and achieve tangible results by leveraging creative storytelling and modern marketing techniques. I thrive in fast-paced environments and enjoy collaborating with teams to produce innovative marketing solutions.

Gerda Upeniece

I am a dynamic business and marketing professional with a Bachelor’s degree in Management and Leadership, specializing in social media strategy, brand growth, and project management. I have experience managing international projects, leading marketing initiatives, and supporting startups with innovative strategies. Through my freelance work and agency, I help brands increase their online presence and engagement. I am passionate about helping brands connect with their audiences and achieve tangible results by leveraging creative storytelling and modern marketing techniques. I thrive in fast-paced environments and enjoy collaborating with teams to produce innovative marketing solutions.

Available to hire

I am a dynamic business and marketing professional with a Bachelor’s degree in Management and Leadership, specializing in social media strategy, brand growth, and project management. I have experience managing international projects, leading marketing initiatives, and supporting startups with innovative strategies. Through my freelance work and agency, I help brands increase their online presence and engagement.

I am passionate about helping brands connect with their audiences and achieve tangible results by leveraging creative storytelling and modern marketing techniques. I thrive in fast-paced environments and enjoy collaborating with teams to produce innovative marketing solutions.

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Language

English
Fluent
Latvian
Fluent
Russian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Marketing Specialist at Pulsar Expo / TORSUS
August 1, 2024 - Present
Created a 10-year company history book and managed sales and corporate events. Oversaw social media, website updates, lead analysis, and supported the sales team. Led brand awareness initiatives and coordinated merchandise with designers and photographers.
Social Media Manager at TRUEPLAY
August 1, 2024 - August 4, 2025
Developed and executed social media marketing strategies to boost brand awareness and engagement. Managed multiple social media channels, creating engaging content in various formats. Utilized storytelling and modern editing techniques to enhance audience connection and engagement.
Account Manager / Project Manager at KANTAR
May 1, 2024 - August 4, 2025
Managed international marketing research projects for high-profile clients across various industries. Oversaw project lifecycles, provided cost estimates, and implemented innovative strategies for the L'Oreal account. Led business development efforts, formed partnerships and managed key accounts. Streamlined operations with automated tools to increase efficiency and reduce project turnaround times.
Junior Consultant at CIVITTA
January 1, 2022 - August 4, 2025
Conducted comprehensive market and product research and analysis. Developed proposals based on research findings for a diverse international client base. Collaborated with cross-functional teams to ensure successful project execution and delivery. Curated and distributed visually compelling content and documents for proposal delivery.
IT Management Consultant Intern at KPMG
September 1, 2021 - August 4, 2025
Supported the planning and execution of project objectives for private companies and government entities. Provided guidance on project management methodologies, best practices, and tools. Contributed to restructuring and enhancement of clients’ IT systems and technological capabilities. Delivered high-level project documents to facilitate clear communication and coordination.
Marketing Specialist at Pulsar Expo / TORSUS
June 1, 2025 - August 6, 2025
Created a 10-year company history book and managed sales and corporate events. Oversaw social media, website updates, lead analysis, and supported the sales team. Led brand awareness initiatives and coordinated merchandise with designers and photographers.
Social Media Manager at TRUEPLAY
August 1, 2024 - August 6, 2025
Developed and executed social media marketing strategies to boost brand awareness and engagement. Managed multiple social media channels, creating engaging content in various formats. Utilized storytelling and modern editing techniques to enhance audience connection and engagement.
Account Manager / Project Manager at KANTAR
May 1, 2024 - August 6, 2025
Managed international marketing research projects for high-profile clients from various industries. Oversaw project lifecycles, provided cost estimates, and implemented innovative strategies for the L'Oreal account. Led business development efforts, forming partnerships and managing key accounts. Streamlined operations with automated tools, increasing efficiency and reducing project turnaround times.
Junior Consultant at CIVITTA
January 1, 2022 - August 6, 2025
Conducted comprehensive market and product research and analysis. Developed proposals based on research findings for a diverse international client base. Collaborated with cross-functional teams to ensure successful project execution and delivery. Curated and distributed visually compelling content and documents for proposal delivery.
IT Management Consultant Intern at KPMG
September 1, 2021 - August 6, 2025
Supported the planning and execution of project objectives for private companies and government entities. Provided guidance on project management methodologies, best practices, and tools. Contributed to the restructuring and enhancement of clients’ IT systems and technological capabilities. Delivered high-level project documents to facilitate clear communication and coordination.
Social Media Manager - Freelance at Self-Employed / gcontentzone.com
July 1, 2024 - Present
Oversee several clients and their social media, developing marketing strategies to give young companies a fresh push online. Help brands grow their presence and engagement through my freelance work and my agency, gcontentzone.com.
Marketing Specialist at Pulsar Expo / TORSUS
July 1, 2025 - August 18, 2025
Created a 10-year company history book and managed sales and corporate events. Oversaw social media, website updates, lead analysis, and supported the sales team. Led brand awareness initiatives and coordinated merchandise with designers and photographers.
Social Media Manager at TRUEPLAY
August 1, 2024 - August 18, 2025
Developed and executed social media marketing strategies to boost brand awareness and engagement. Managed multiple social media channels, creating engaging content in various formats. Utilized storytelling and modern editing techniques to enhance audience connection and engagement.
Account Manager / Project Manager at KANTAR
May 1, 2024 - August 18, 2025
Managed international marketing research projects for high-profile clients from various industries. Oversaw project lifecycles, provided cost estimates, and implemented innovative strategies for the L'Oreal account. Led business development efforts, forming partnerships and managing key accounts. Streamlined operations with automated tools, increasing efficiency and reducing project turnaround times.
Junior Consultant at CIVITTA
January 1, 2022 - August 18, 2025
Conducted market and product research, developed client proposals, collaborated with teams for project delivery, and prepared compelling content and documents.
IT Management Consultant Intern at KPMG
September 1, 2021 - August 18, 2025
Supported project planning and execution, provided guidance on management practices, enhanced clients’ IT systems, and delivered documentation for clear communication.

Education

Bachelor of Science at Portland State University
September 1, 2017 - May 1, 2021
Bachelor of Science in Management and Leadership at Portland State University
September 1, 2017 - May 1, 2021
Bachelor of Science at Portland State University
September 1, 2017 - May 1, 2021

Qualifications

Certificate in Global Studies
September 1, 2017 - May 1, 2021
Certificate in Global Studies
January 11, 2030 - August 6, 2025

Industry Experience

Professional Services, Retail, Media & Entertainment, Software & Internet, Other, Financial Services
    paper Client Portfolio

    Here’s a selection of my work in content and marketing strategy: https://www.twine.net/signin

    I help startups grow by creating impactful social media strategies, engaging content, and strong brand presence. A former student-athlete based in Prague, I bring a positive, energetic approach to marketing, combining creative campaign development, data-driven insights, and innovative growth solutions. I thrive working with ambitious, like-minded teams who are passionate about delivering measurable results and elevating their brand. There are so many exciting opportunities to learn and contribute, and I would love to be part of your team so we can grow together and achieve great results.