Available to hire
Hi there! I’m Haley Cone, a results-driven media planner and buyer specializing in crafting strategic, data-driven campaigns across audio, digital, social, and traditional channels. I’ve planned and executed multi-channel media buys for clients from concept to reporting, aligning budgets with measurable outcomes and delivering clear, client-facing results.
I thrive on building strong vendor and client relationships, staying ahead of industry trends, and turning complex data into actionable insights that drive growth. I’m excited to bring my collaborative, hands-on approach to new challenges in media and campaign strategy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Media Planner/Buyer at Paradowski Creative
September 1, 2023 - PresentDeveloped and presented tactical paid media plans to clients, managing campaign setup, deployment, optimization, and compiling client-facing reports on monthly, quarterly, and yearly basis. Executed paid media campaigns across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Google Ads, OOH, display, email marketing, OTT, podcast, terrestrial radio, and Spotify. Maintained ownership of all ad operations processes including trafficking, ad quality assurance, delivery tracking, and troubleshooting technical or performance issues. Responsible for budget management, monthly invoice reconciliation, and resolving billing discrepancies.
Media Planner/Buyer at Veritone One
July 1, 2023 - August 4, 2025Planned and executed strategic mixes of targeted audio, digital, paid search, YouTube, and social media buys using research data, market trends, and client goals for maximum exposure, quality branding, and quantifiable results. Negotiated buys with media vendors, oversaw ad operations processes, and optimized campaigns to fine-tune client results. Analyzed performance data and compiled client-facing reporting highlighting wins and growth opportunities. Conducted regular competitive research and kept abreast of industry trends and latest technologies.
Media Planner/Buyer at Ad Results Media
June 30, 2021 - August 4, 2025Created strategic media plans for clients across social, search, display, podcast, Spotify, SiriusXM, and YouTube. Negotiated with media vendors for best rates, added value, schedules, and ad placement. Managed all aspects of buys including researching shows, vetting talent and networks, creating insertion orders, managing makegood requests, overseeing trafficking, and ongoing campaign optimizations. Extensive knowledge in STRATA/SBMS, Magellan, Looker, VCAP, Nielsen, Scarborough, and Tableau.
Junior Media Buyer/Planner at Brivic Media
January 31, 2018 - August 4, 2025Created strategic campaigns and executed print, outdoor, television, audio, social, and display buys. Negotiated rates, placed ads, communicated deadlines, trafficked creative, and reviewed placements for accuracy. Cultivated and maintained beneficial relationships with clients and media vendors. Reconciled invoices and managed client budgets weekly using STRATA/SBMS. Issued insertion orders and communicated revisions and optimizations to media vendors.
Marketing Coordinator at Motherhood Center
February 28, 2016 - August 4, 2025Managed all social media accounts; created original content and sponsored advertisements. Created and distributed all event promotional materials, newsletters, blog posts, and client surveys.
Media Planner/ Buyer at Paradowski Creative
March 1, 2025 - September 16, 2025Developed and presented tactical paid media plans to clients; owned campaign setup, deployment, optimization, and reporting; managed paid media campaigns across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, paid search (Google Ads), OOH, display, email marketing, OTT, terrestrial radio, and Spotify; maintained ownership of all ad operations processes including tracking, QA, troubleshooting; managed budget, monthly invoice reconciliation, and resolved billing discrepancies.
Media Planner/ Buyer at Veritone One
July 1, 2023 - September 16, 2025Planned and executed strategic mix of targeted audio, digital, paid search, YouTube, and social media buys utilizing research data, market trends, and client goals for maximum exposure, quality branding, and quantifiable results. Negotiated buys with media vendors and optimized campaigns to fine-tune client results. Analyzed performance data and compiled client-facing reporting highlighting wins and growth areas. Conducted regular competitive research and kept abreast of industry trends and latest technologies.
Media Planner/ Buyer at Ad Results Media
June 1, 2021 - September 16, 2025Created strategic media plans for clients across social, search, display, podcast, Spotify, SiriusXM, and YouTube. Negotiated with media vendors for best possible rates, added value, schedules, and ad placement. Carried out all aspects of the buys including researching shows, vetting talent and networks, creating insertion orders, managing make-good requests, trafficking, and making constant optimizations. Knowledge in STRATA / SMB S, Magellan, Looker, VCA P, Nielsen, Scarborough, and Tableau.
Junior Media Buyer/ Planner at Brivic Media
January 1, 2018 - September 16, 2025Created strategic campaigns and executed print, outdoor, television, audio, social, and display buys. Negotiated rates, placed ads, communicated deadlines, trafficking creative, and reviewed all placements for accuracy. Cultivated and maintained mutually beneficial relationships with clients and media vendors. Reconciled invoices and managed budgets for clients on a weekly basis using STRATA / SMB S. Issued insertion orders and communicated all revisions and optimizations to media vendors.
Marketing Coordinator at Motherhood Center
February 1, 2016 - September 16, 2025Managed all social media accounts; created original content and sponsored advertising. Created and distributed all event promotional material, newsletters, blog posts, and client surveys.
Media Planner/ Buyer at Paradowski Creative
March 1, 2025 - September 16, 2025Developed and presented tactical paid media plans to clients, followed by ownership of campaign setup, deployment, optimization, and client-facing reporting on a monthly, quarterly, and yearly basis. Executed paid media campaigns across Facebook, Instagram, X, LinkedIn, TikTok, YouTube; managed OOH, display, email marketing, OTT, terrestrial radio, and Spotify. Maintained ownership of all ad operations processes including trafficking, review of ads for quality assurance, ensuring placements were delivered effectively, and troubleshooting technical or performance issues. Responsible for budget management, monthly invoicing reconciliation, and resolving billing discrepancies.
Media Planner/ Buyer at Veritone One
July 1, 2023 - September 16, 2025Planned and executed a strategic mix of targeted radio/audio, digital, paid search, YouTube, and social media buys; used research data, market trends, and client goals to maximize exposure and measurable results. Negotiated buys with media vendors, optimized campaigns, and delivered client-focused reporting highlighting wins and growth areas. Conducted regular competitive research and stayed abreast of industry trends and new technologies.
Media Planner/ Buyer at Ad Results Media
June 1, 2021 - September 16, 2025Created strategic media plans across social, search, display, podcast, Spotify, SiriusXM; negotiated with media vendors for best rates and added value, set schedules, and ensured timely placements. Executed trafficking and ensured placement accuracy, cultivated client/vendor relationships, reconciled invoices and managed weekly budgets using STRATA/SBMS; issued insertion orders and communicated revisions.
Junior Media Buyer/ Planner at Brivic Media
January 1, 2018 - September 16, 2025Created strategic campaigns and executed print, outdoor, television, radio, digital, social, and display buys. Negotiated rates, placements, deadlines, and trafficking; reviewed placements for accuracy and built mutually beneficial client/vendor relationships; reconciled invoices and managed budgets.
Media Planner/Buyer at Paradowski Creative
March 1, 2025 - September 16, 2025Developed and presented tactical paid media plans to clients, owned campaign setup, deployment, optimization, and client-facing reporting on a monthly, quarterly, and yearly basis. Executed paid media campaigns across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, OTT, display, email marketing, terrestrial radio, and Spotify. Maintained ownership of ad operations processes including trafficking, QA, and troubleshooting, and managed budget and invoice reconciliation.
Media Planner/Buyer at Veritone One
July 1, 2023 - September 16, 2025Plan and execute a strategic mix of targeted audio, digital, paid search, YouTube, and social media buys using research data, market trends, and client goals for maximum exposure and measurable results.
Media Planner/Buyer at Ad Results Media
June 1, 2021 - September 16, 2025Created strategic media plans for clients across social, search, display, podcast, Spotify, SiriusXM, and YouTube. Negotiated with media vendors, managed schedules, and created insertion orders. Executed trafficking and optimization, reconciled invoices, and managed weekly client budgets using STRATA/SBM.
Junior Media Buyer/Planner at Brivic Media
January 1, 2018 - September 16, 2025Created strategic campaigns and executed print, outdoor, television, audio, social, and display buys. Negotiated rates, placed ads, and reviewed placements for accuracy. Cultivated client and vendor relationships and managed weekly invoicing and budgets using STRATA/SBM.
Marketing Coordinator at Motherhood Center
February 1, 2016 - September 16, 2025Managed all social media accounts; created original content and sponsored ads. Created and distributed event promotional material, newsletters, blog posts, and client surveys.
Education
Bachelor of Arts, Mass Communication at Louisiana State University (LSU)
January 11, 2030 - May 1, 2015Bachelor of Arts in Mass Communications (Advertising) at Louisiana State University (LSU)
January 11, 2030 - May 1, 2015Bachelor of Arts in Mass Communication at Louisiana State University (LSU)
January 11, 2030 - May 1, 2015Bachelor of Arts in Mass Communication at Louisiana State University (LSU)
January 11, 2030 - May 1, 2015Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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