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I am a dedicated paid media specialist and marketing professional with expertise in developing and optimizing digital advertising campaigns across platforms such as Meta Ads Manager and Google Ads. I focus on driving measurable results through data-driven strategies, A/B testing, and continuous performance improvements. With a background spanning multiple sectors including digital marketing, financial services, and educational administration, I bring strong skills in analytics, campaign management, and team collaboration to deliver impactful marketing and business solutions.…I am a dedicated paid media specialist and marketing professional with expertise in developing and optimizing digital advertising campaigns across platforms such as Meta Ads Manager and Google Ads. I focus on driving measurable results through data-driven strategies, A/B testing, and continuous performance improvements. With a background spanning multiple sectors including digital marketing, financial services, and educational administration, I bring strong skills in analytics, campaign management, and team collaboration to deliver impactful marketing and business solutions.

Taru N A

Performance Marketer, Marketing Strategist, Content Creator, +2

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I am a dedicated paid media specialist and marketing professional with expertise in developing and optimizing digital advertising campaigns across platforms such as Meta Ads Manager and Google Ads. I focus on driving measurable results through data-driven strategies, A/B testing, and continuous performance improvements. With a background spanning multiple sectors including digital marketing, financial services, and educational administration, I bring strong skills in analytics, campaign management, and team collaboration to deliver impactful marketing and business solutions.…I am a dedicated paid media specialist and marketing professional with expertise in developing and optimizing digital advertising campaigns across platforms such as Meta Ads Manager and Google Ads. I focus on driving measurable results through data-driven strategies, A/B testing, and continuous performance improvements. With a background spanning multiple sectors including digital marketing, financial services, and educational administration, I bring strong skills in analytics, campaign management, and team collaboration to deliver impactful marketing and business solutions.

Available to hire

I am a dedicated paid media specialist and marketing professional with expertise in developing and optimizing digital advertising campaigns across platforms such as Meta Ads Manager and Google Ads. I focus on driving measurable results through data-driven strategies, A/B testing, and continuous performance improvements.

With a background spanning multiple sectors including digital marketing, financial services, and educational administration, I bring strong skills in analytics, campaign management, and team collaboration to deliver impactful marketing and business solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Advanced

Hindi

Advanced

Work Experience

Paid Media Specialist at Brave Career

October 1, 2024 - Present

Developed full-funnel campaign strategies across Meta Ads Manager and Google Ads targeting various audience segments to meet KPI goals. Managed ad trafficking, placements, budgets, and UTM tagging for accurate tracking. Executed A/B experiments to optimize creative assets and audience segments, resulting in a 20% boost in CTR, 11% engagement increase, and 15% reduction in CPC. Presented data-driven insights to reallocate 30% of the budget that reduced CPA by 7% and increased ROAS by 10%.

Performance Marketing Coordinator at Neo Aid

April 30, 2023 - August 4, 2025

Achieved a 5.4% conversion rate and reduced CPL by 10% via Google Ads using intent-based keywords and responsive search ads. Drove 1.9% CTR on LinkedIn Lead Gen Ads targeting specific high-intent job titles and industries. Improved lead quality by 22% and lowered CPA by 15% through creative and CTA testing across Google and LinkedIn. Implemented LinkedIn Insight Tag and utilized HubSpot analytics to optimize audience strategies and budget allocation.

Marketing – Campaign Support & Content (Internship) at Top Tier Holidays LLP

April 30, 2020 - August 4, 2025

Supported SEM planning by building keyword lists and learning ad copy structure. Prepared content assets highlighting destinations for web and social media. Assisted with formatting and asset management in campaign documents for internal coordination.

Funding Analyst at Bill Gosling Outsourcing

May 31, 2025 - August 4, 2025

Audited over 35 daily financial agreements with 100% data accuracy ensuring compliance. Resolved workflow discrepancies using Salesforce CRM, reducing delays by 20%. Monitored SLA-driven KPIs through dashboards to track performance and maintain audit trails.

Faculty Administrative Assistant at Georgian College

September 30, 2024 - August 4, 2025

Managed logistics for 30+ events, including scheduling and resource coordination. Maintained standardized checklists and coordinated cross-department workflows to ensure operational readiness.