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I am an impact-driven Social Media Specialist with over 12 years of experience translating marketing strategies into high-performing digital content across Facebook, Instagram, LinkedIn, and YouTube. I have successfully managed multi-client accounts in healthcare, wellness, and education industries, boosting engagement, brand trust, and lead generation. I excel at developing full-funnel content strategies, collaborating across teams, and using analytics to optimize campaigns and inspire community action. Throughout my career, I have led creative projects across digital and video platforms, coordinated marketing campaigns, and driven brand awareness through compelling storytelling and strategic content development. My passion lies in leveraging data-driven insights and creative collaboration to deliver measurable results and build strong community engagement.…I am an impact-driven Social Media Specialist with over 12 years of experience translating marketing strategies into high-performing digital content across Facebook, Instagram, LinkedIn, and YouTube. I have successfully managed multi-client accounts in healthcare, wellness, and education industries, boosting engagement, brand trust, and lead generation. I excel at developing full-funnel content strategies, collaborating across teams, and using analytics to optimize campaigns and inspire community action. Throughout my career, I have led creative projects across digital and video platforms, coordinated marketing campaigns, and driven brand awareness through compelling storytelling and strategic content development. My passion lies in leveraging data-driven insights and creative collaboration to deliver measurable results and build strong community engagement.

Alexandre Ducasse

Creative Director, Social Media Manager, Content Creator, +2

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I am an impact-driven Social Media Specialist with over 12 years of experience translating marketing strategies into high-performing digital content across Facebook, Instagram, LinkedIn, and YouTube. I have successfully managed multi-client accounts in healthcare, wellness, and education industries, boosting engagement, brand trust, and lead generation. I excel at developing full-funnel content strategies, collaborating across teams, and using analytics to optimize campaigns and inspire community action. Throughout my career, I have led creative projects across digital and video platforms, coordinated marketing campaigns, and driven brand awareness through compelling storytelling and strategic content development. My passion lies in leveraging data-driven insights and creative collaboration to deliver measurable results and build strong community engagement.…I am an impact-driven Social Media Specialist with over 12 years of experience translating marketing strategies into high-performing digital content across Facebook, Instagram, LinkedIn, and YouTube. I have successfully managed multi-client accounts in healthcare, wellness, and education industries, boosting engagement, brand trust, and lead generation. I excel at developing full-funnel content strategies, collaborating across teams, and using analytics to optimize campaigns and inspire community action. Throughout my career, I have led creative projects across digital and video platforms, coordinated marketing campaigns, and driven brand awareness through compelling storytelling and strategic content development. My passion lies in leveraging data-driven insights and creative collaboration to deliver measurable results and build strong community engagement.

Available to hire

I am an impact-driven Social Media Specialist with over 12 years of experience translating marketing strategies into high-performing digital content across Facebook, Instagram, LinkedIn, and YouTube. I have successfully managed multi-client accounts in healthcare, wellness, and education industries, boosting engagement, brand trust, and lead generation. I excel at developing full-funnel content strategies, collaborating across teams, and using analytics to optimize campaigns and inspire community action.

Throughout my career, I have led creative projects across digital and video platforms, coordinated marketing campaigns, and driven brand awareness through compelling storytelling and strategic content development. My passion lies in leveraging data-driven insights and creative collaboration to deliver measurable results and build strong community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Intermediate

Work Experience

Social Media Strategist at Maximum Impact Travel

May 1, 2025 - August 4, 2025

Created and executed social media strategies tailored to wellness and healthcare-adjacent audiences, increasing brand engagement by 35% and lead conversion by 20%. Developed custom content calendars across Facebook, Instagram, and LinkedIn aligned with client objectives and brand guidelines. Wrote and edited compelling health-focused copy to build brand authority and community trust. Scheduled and managed campaigns using Hootsuite; monitored engagement trends and provided actionable insights. Partnered with graphic designers to produce engaging visual content and maintained consistent brand voice.

Creative Director at SJ Entertainment

March 1, 2022 - August 4, 2025

Oversaw editorial calendars and video strategy for a health and cultural education series with 500K+ followers and over 40M organic views. Collaborated cross-functionally to align content strategy with audience insights and SEO best practices. Used YouTube Studio, Google Analytics, and platform-specific insights to drive engagement, refine messaging, and increase retention. Co-managed branded content production across platforms, executing social-first storytelling with measurable success.

Social Media Strategist at ZaZoom Media Group

August 1, 2020 - August 4, 2025

Led video content planning and social publishing for Yahoo! and USA Today-branded news targeting healthcare and finance sectors. Produced 200+ short-form videos that boosted social channel engagement by 28% year-over-year. Transformed complex medical content into accessible, algorithm-friendly video narratives. Managed end-to-end scheduling and post optimization across Facebook and YouTube, increasing audience reach and click-through rates.