Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a seasoned writer and content marketer with 8 years of experience writing for lifestyle magazines, corporate and marketing communications, and advertising. I have a demonstrated success in translating complex ideas into effective copy and presentation decks for diverse mediums, and I am adept at collaborating with cross-functional teams and managing multiple projects. As a creative content and marketing strategist, I enjoy crafting engaging and persuasive copy across various channels including film, print, web, out-of-home, and social media. I am currently honing my skills while directly managing external communications and strategizing content campaigns to elevate brand awareness within the media sector. My education includes a Business Marketing Diploma from Centennial College where I developed a strong foundation in marketing communications, digital marketing, and business communications. I am highly organized, detail-oriented, and a collaborative team player who thrives in dynamic marketing environments. With experience across diverse industries such as lifestyle publishing, advertising, food, events, and IT, I bring a versatile and professional approach to content creation and marketing execution. I am eager to contribute my skills and creativity to innovative projects and teams.…I am a seasoned writer and content marketer with 8 years of experience writing for lifestyle magazines, corporate and marketing communications, and advertising. I have a demonstrated success in translating complex ideas into effective copy and presentation decks for diverse mediums, and I am adept at collaborating with cross-functional teams and managing multiple projects. As a creative content and marketing strategist, I enjoy crafting engaging and persuasive copy across various channels including film, print, web, out-of-home, and social media. I am currently honing my skills while directly managing external communications and strategizing content campaigns to elevate brand awareness within the media sector. My education includes a Business Marketing Diploma from Centennial College where I developed a strong foundation in marketing communications, digital marketing, and business communications. I am highly organized, detail-oriented, and a collaborative team player who thrives in dynamic marketing environments. With experience across diverse industries such as lifestyle publishing, advertising, food, events, and IT, I bring a versatile and professional approach to content creation and marketing execution. I am eager to contribute my skills and creativity to innovative projects and teams.

Erika Lagunzad

PRO

Content Creator, Content Strategist, Marketing Strategist, +3





I am a seasoned writer and content marketer with 8 years of experience writing for lifestyle magazines, corporate and marketing communications, and advertising. I have a demonstrated success in translating complex ideas into effective copy and presentation decks for diverse mediums, and I am adept at collaborating with cross-functional teams and managing multiple projects. As a creative content and marketing strategist, I enjoy crafting engaging and persuasive copy across various channels including film, print, web, out-of-home, and social media. I am currently honing my skills while directly managing external communications and strategizing content campaigns to elevate brand awareness within the media sector. My education includes a Business Marketing Diploma from Centennial College where I developed a strong foundation in marketing communications, digital marketing, and business communications. I am highly organized, detail-oriented, and a collaborative team player who thrives in dynamic marketing environments. With experience across diverse industries such as lifestyle publishing, advertising, food, events, and IT, I bring a versatile and professional approach to content creation and marketing execution. I am eager to contribute my skills and creativity to innovative projects and teams.…I am a seasoned writer and content marketer with 8 years of experience writing for lifestyle magazines, corporate and marketing communications, and advertising. I have a demonstrated success in translating complex ideas into effective copy and presentation decks for diverse mediums, and I am adept at collaborating with cross-functional teams and managing multiple projects. As a creative content and marketing strategist, I enjoy crafting engaging and persuasive copy across various channels including film, print, web, out-of-home, and social media. I am currently honing my skills while directly managing external communications and strategizing content campaigns to elevate brand awareness within the media sector. My education includes a Business Marketing Diploma from Centennial College where I developed a strong foundation in marketing communications, digital marketing, and business communications. I am highly organized, detail-oriented, and a collaborative team player who thrives in dynamic marketing environments. With experience across diverse industries such as lifestyle publishing, advertising, food, events, and IT, I bring a versatile and professional approach to content creation and marketing execution. I am eager to contribute my skills and creativity to innovative projects and teams.

Available to hire

Toronto, Old Toronto, Canada

I am a seasoned writer and content marketer with 8 years of experience writing for lifestyle magazines, corporate and marketing communications, and advertising. I have a demonstrated success in translating complex ideas into effective copy and presentation decks for diverse mediums, and I am adept at collaborating with cross-functional teams and managing multiple projects. As a creative content and marketing strategist, I enjoy crafting engaging and persuasive copy across various channels including film, print, web, out-of-home, and social media. I am currently honing my skills while directly managing external communications and strategizing content campaigns to elevate brand awareness within the media sector.

My education includes a Business Marketing Diploma from Centennial College where I developed a strong foundation in marketing communications, digital marketing, and business communications. I am highly organized, detail-oriented, and a collaborative team player who thrives in dynamic marketing environments. With experience across diverse industries such as lifestyle publishing, advertising, food, events, and IT, I bring a versatile and professional approach to content creation and marketing execution. I am eager to contribute my skills and creativity to innovative projects and teams.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tagalog

Fluent

Work Experience

Content & Communications Coordinator at St. Joseph Communications (SJC)

December 1, 2023 - Present

Reported directly to the Director of Marketing & Communications. Managed external communications via LinkedIn, Instagram, TikTok, newsletters, and web platforms. Strategized content campaigns to build brand awareness for SJC and its media brands. Collaborated with magazine editors, creative departments, and stakeholders for online content creation. Supported external and internal events, Corporate Social Responsibility initiatives, Public Relations, and internal communications.

Graphic Designer at Centennial College Student Association, Inc.

April 1, 2025 - August 6, 2025

Designed eye-catching promotional materials, event posters, flyers, and social media content. Ensured designs aligned with the organization's identity and message. Adapted to feedback and iteratively improved designs based on client and team input.

Social Media Coordinator at Tong Mein Restaurant, Toronto, ON / Album Hair Salon, Toronto, ON

July 1, 2022 - Present

Successfully increased social media following by 15% within six months through targeted campaigns and engaging content (Tong Mein). Crafted compelling and engaging copy and graphics for social media posts, in-store marketing materials, and online advertisements. Utilized social media advertising tools to boost ad performance and reach target audiences. Monitored social media analytics and generated reports to measure campaign effectiveness. Engaged with followers, responded to comments and messages, and fostered a positive brand image.

Marketing & Communications Officer at Mynimo Inc., Philippines

December 1, 2021 - August 6, 2025

Led the growth team to create engaging and informative content for various communication platforms including newsletters, press releases, websites, social media, and internal communications. Monitored and evaluated digital and offline communication efforts to assess effectiveness and identify areas for improvement.

Managing Editor at InsideManila.ph – Nyxsys Philippines Inc.

June 1, 2020 - August 6, 2025

Oversaw content creation and editorial operations for an online magazine and out-of-home advertising company, ensuring adherence to copy guidelines and brand voice. Created brand guidelines and content systems to maintain consistent messaging across platforms. Developed creative, structured, and campaign-able content ideas reflecting current trends and social issues. Collaborated with sales, events, and operations teams to successfully launch the new digital brand to the mass market. Supported sales team presentations fostering valuable client relationships.

Content Strategist at Summit Media Inc., Philippines

July 1, 2018 - August 6, 2025

Handled women's brands under Cosmopolitan, Town & Country, and Preview.ph. Promoted from assistant to content strategist within six months due to excellent performance. Assisted in creation and execution of copy for film, print, digital, and social media platforms adhering to brand tone and copy guidelines. Managed multiple brands and projects simultaneously, organized tasks and met deadlines. Proofread and edited creative work to ensure accuracy and maintain high standards. Collaborated with designers and production teams to ensure consistent messaging and visual alignment.

Content & Communications Coordinator at St. Joseph Communications (SJC)

December 1, 2023 - Present

Directly reported to the Director of Marketing & Communications. Managed external communications across LinkedIn, Instagram, TikTok, newsletters, and the company website. Strategized content campaigns to boost brand awareness for SJC and its media brands. Collaborated with magazine editors, creative departments, and stakeholders for online content creation. Assisted with internal and external events, CSR initiatives, public relations, and internal communications.

Graphic Designer at Centennial College Student Association, Inc.

April 1, 2025 - August 6, 2025

Designed eye-catching promotional materials including event posters, flyers, and social media content. Ensured all designs aligned with the organization’s identity and messaging. Adapted to feedback and iteratively improved designs based on client and team input.

Social Media Coordinator at Tong Mein Restaurant & Album Hair Salon

July 1, 2022 - Present

Increased social media following by 15% within 6 months through targeted campaigns and engaging content (Tong Mein). Crafted engaging copy and graphics for social media posts, in-store marketing materials, and online advertisements. Used social media advertising tools to boost ad performance and reach target audiences. Monitored social media analytics to measure campaign effectiveness. Engaged with followers to foster a positive brand image.

Marketing & Communications Officer at Mynimo Inc.

December 1, 2021 - August 6, 2025

Led the growth team to create engaging and informative content for various communication platforms, including newsletters, press releases, websites, social media, and internal communications. Monitored and evaluated the effectiveness of digital and offline communication efforts and identified areas for improvement.

Managing Editor at InsideManila.ph – Nyxsys Philippines Inc.

June 1, 2020 - August 6, 2025

Oversaw content creation and editorial operations for an online magazine and OOH company, ensuring adherence to copy guidelines and brand tone of voice. Created brand guidelines and content systems for consistent messaging. Developed creative, structured, and campaignable content reflecting current trends and social issues. Collaborated with sales, events, and operations teams for brand launch success. Supported sales teams with client presentations and relationship building.

Content Strategist at Summit Media Inc.

July 1, 2018 - August 6, 2025

Handled women’s brands for magazines including Cosmopolitan, Town & Country, Preview.ph. Promoted within 6 months due to excellent performance. Assisted with copy creation across film, print, digital, and social media platforms respecting brand tone. Managed multiple brands and projects simultaneously, organizing tasks and meeting deadlines. Proofread and edited creative work to maintain accuracy and quality. Collaborated with designers and production for consistent messaging and visual alignment.