Available to hire
I am a results-driven marketing communications professional with 18 years of experience specializing in Digital Marketing, PR, and Social Media. I excel at leading end-to-end marketing campaigns, optimizing digital presence, and driving measurable growth for brands in diverse sectors including Travel, Lifestyle, CPG, Fintech, SaaS, Luxury, and Healthcare. My expertise allows me to manage teams effectively, enhance brand visibility, and deliver exceptional ROI through data-driven strategies and omnichannel execution.
Throughout my career, I have worked independently as well as with agencies and brands, steering successful product launches, shopper marketing campaigns, and strategic digital communications. My passion lies in leveraging digital tools and innovative campaigns to support brand growth and engage audiences across multiple platforms. I bring a collaborative approach and leadership skills to mentor teams and partner with stakeholders to achieve outstanding business outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Work Experience
Shopper Channel and Media Planning at DACS Marketing
June 30, 2025 - August 5, 2025Led comprehensive shopper marketing campaigns for McCain Foods Canada, Lactalis – Black Diamond Cheese, and Burnbrae Egg Bites aligning strategies with overarching brand goals. Managed media budgets ranging from $60K to $500K for optimal channel allocation for maximum ROI. Executed cross-channel shopper experiences (retail, digital, in-store) delivering 2-5x ROAS. Developed incentivized campaigns via Websaver, PCO, and Checkout51 apps driving over 12K redemptions in 5 weeks. Analyzed audience over-indexing for frozen foods for precise targeting. Collaborated with major retailers including LCL Advance, Walmart Connect, Sobey's Empire+, Metro, and NRS for shopper incentives and seamless campaign rollouts. Evaluated mid-campaign metrics to generate actionable insights and created post-campaign reports for future strategies.
Marketing Director at Vegetarian Quick Service Restaurant (QSR), GTA
September 30, 2024 - August 5, 2025Directed successful franchise launches in Barrie and Ottawa in mid-2024. Managed comprehensive digital strategy and shopper marketing across e-commerce and delivery platforms including Uber Eats and SkipTheDishes. Led and mentored a remote overseas team of 5 marketing professionals. Collaborated with franchisees to plan and execute targeted local promotions and campaigns.
Social Media & PR Manager at Cubeler (SaaS: B2B Fintech subsidiary of Tenet Fintech Group Inc)
August 31, 2023 - August 5, 2025Launched the Cubeler Business Hub and spearheaded social media and PR strategies across Canada. Collaborated with the CEO on reputation management, investor relations, and strategic partnerships. Developed and managed the social media content calendar and moderated online business communities. Optimized the HubSpot-powered website, significantly improving SEO rankings. Managed two external agencies and mentored five team members, achieving 3x ROI on paid campaigns. Coordinated high-profile events including RC Canada and Canadian SME Summit 2022. Authored high-impact blogs to increase organic traffic and brand authority.
Digital and Social Media Specialist at Lori Morris Design
February 28, 2022 - August 5, 2025Managed the development and ongoing optimization of the brand’s WordPress e-commerce site. Created compelling digital content, including product listings and promotional updates. Led SEO initiatives and implemented Google Analytics for performance tracking. Increased Instagram following by 75% through strategic content development, paid advertisements, and influencer collaborations. Secured prominent PR coverage in Elle Décor India and Redfin. Handled internal newsletters and events. Collaborated with Design Home and Tapjoy to expand brand visibility and drive engagement.
Digital Marketing Manager at Woman360care
July 31, 2020 - August 5, 2025Launched and maintained a WordPress website providing regular content updates. Created a viral Meta video campaign “Tribute to the Nurses” with over 60K organic views. Developed and executed a comprehensive social media strategy to drive engagement during peak pandemic months.
Account Manager at Nata PR
September 30, 2019 - August 5, 2025Successfully launched Innisfree (Korean beauty brand) in Canada, orchestrating 200+ influencer collaborations. Generated 5K+ followers in 3 weeks pre-launch and secured strong media coverage at Yorkdale Mall. Supported media efforts for key clients including Cosentino and Stefano Sauces.
Brand Manager at Baby Doppler
January 31, 2019 - August 5, 2025Oversaw social media strategy, influencer outreach, and brand collaborations. Executed SEO and off-page digital PR to boost backlinks and search rankings. Managed product branding, market research, and retail across Magento and Amazon platforms.
Social Media Head / Associate Group Head at Public Relations & Social Media Agencies (MSLGroup - Publicis Groupe, GolinOpinion - MullenLowe Group)
February 28, 2018 - August 5, 2025Drove the “India Fights Obesity” campaign for Johnson & Johnson, increasing Facebook followers by 10%. Coordinated award submissions for IAPC campaign “Last Laugh” at Global and Clio Awards. Led the social media division with 20 clients and mentored a 15-member team. Developed impactful digital campaigns for clients including Cytecare Cancer Hospital and luxury brand Intrika. Built client relationships and oversaw end-to-end campaign execution. Orchestrated Etihad Airways A380 VR campaign featuring Nicole Kidman, generating $80K in media value. Managed crisis communications and PR strategy for major hotel brands. Produced and promoted The Writer’s Ball at Jaipur Literature Festival, securing $155K+ in media value. Won Silver Abby’s Award for STB campaign with 4x ROI. Managed PR for Changi Airport and Singapore Tourism Board. Delivered integrated campaigns and handled crisis communications during Singapore Haze incident. Spearheaded media events and brand launches for luxury
Shopper Channel and Media Planning Consultant at DACS Marketing – Consumer Packaged Goods (CPG)
June 30, 2025 - August 5, 2025Led shopper marketing campaigns for major clients such as McCain Foods Canada, Lactalis – Black Diamond Cheese, and Burnbrae Egg Bites. Managed media budgets from $60K to $500K ensuring optimized channel allocation for maximum ROI. Executed cross-channel shopper experiences delivering 2-5x ROAS. Developed incentivized campaigns through Websaver, PCO, and Checkout51 apps resulting in over 12K redemptions in 5 weeks. Collaborated with retailers like Walmart Connect and Sobey's Empire+ to design shopper incentives and coordinated seamless campaign rollouts. Analyzed campaign data to optimize mid-campaign and post-campaign strategies.
Marketing Director at Vegetarian Quick Service Restaurant (QSR), GTA
September 30, 2024 - August 5, 2025Directed franchise launches in Barrie and Ottawa in 2024. Managed digital strategy and shopper marketing across e-commerce and delivery platforms including Uber Eats and SkipTheDishes. Led and mentored a remote team of 5 marketing professionals and collaborated with franchisees to plan targeted local promotions and campaigns.
Social Media & PR Manager at Cubeler (SaaS: B2B Fintech subsidiary of Tenet Fintech Group Inc PKK.CN)
August 31, 2023 - August 5, 2025Launched the Cubeler Business Hub and led social media and PR strategies across Canada. Collaborated with the CEO on reputation management, investor relations, and strategic partnerships. Managed social media content calendar and moderated online communities. Improved SEO rankings for the HubSpot-powered website. Managed external agencies and mentored a team of 5, achieving 3x ROI on paid campaigns. Coordinated high-profile events and authored high-impact blogs to increase organic traffic and brand authority.
Digital and Social Media Specialist at Lori Morris Design (Luxury Interior Designer)
February 28, 2022 - August 5, 2025Managed development and optimization of brand's WordPress e-commerce site. Created digital content including product listings and promotions. Led SEO initiatives and implemented Google Analytics for performance tracking. Increased Instagram following by 75% through strategic content development, paid ads, and influencer collaborations. Secured PR coverage in Elle Décor India and Redfin. Collaborated on brand visibility campaigns with Design Home and Tapjoy.
Digital Marketing Manager at Woman360care (Women’s Gynecology Clinic), Greater Toronto Area
July 31, 2020 - August 5, 2025Launched and maintained a WordPress website with regular content updates. Created a viral Meta video campaign “Tribute to the Nurses” with over 60K organic views. Developed and executed a comprehensive social media strategy to drive engagement during peak pandemic months.
Account Manager at Nata PR (PR & Social Media Agency)
September 30, 2019 - August 5, 2025Launched the Innisfree Korean beauty brand in Canada with over 200 influencer collaborations. Generated 5K+ followers in 3 weeks pre-launch and secured media coverage at Yorkdale Mall. Supported media efforts for clients including Cosentino and Stefano Sauces.
Brand Manager at Baby Doppler (MedTech - Baby Heartbeat Monitor)
January 31, 2019 - August 5, 2025Oversaw social media strategy, influencer outreach, and brand collaborations. Executed SEO and off-page digital PR to improve backlinks and search rankings. Managed product branding, market research, and retail presence across Magento and Amazon platforms.
Social Media Head / Associate Group Head at Public Relations & Social Media Agencies (MSLGroup - Publicis Groupe, GolinOpinion - MullenLowe Group)
February 28, 2018 - August 5, 2025Managed social media division with 20 clients and mentored 15 team members. Led major campaigns including Johnson & Johnson’s “India Fights Obesity,” Etihad Airways A380 VR campaign featuring Nicole Kidman, and launches of high-profile celebrity visits. Produced integrated campaigns for hospitality and tourism brands, oversaw crisis communication, and contributed to award-winning campaigns with high ROI. Developed communications strategies for luxury hotels and brands such as L’Oréal Paris, PUMA, and Tom Ford.
Shopper Channel and Media Planning at DACS Marketing
June 30, 2025 - August 5, 2025Led comprehensive shopper marketing campaigns for major CPG brands including McCain Foods Canada, Lactalis – Black Diamond Cheese, and Burnbrae Egg Bites, aligning shopper and media strategies with overarching brand goals. Managed media budgets from $60K to $500K for optimized channel allocation, delivering 2-5x ROAS consistently. Developed incentivized campaigns through key apps increasing redemptions significantly and collaborated with major retailers for shopper incentives and campaign rollouts. Analyzed audience data for precise targeting and created mid and post-campaign reports ensuring continuous optimization.
Marketing Director at Vegetarian Quick Service Restaurant (QSR), GTA
September 30, 2024 - August 5, 2025Directed successful franchise launches in Barrie and Ottawa in 2024. Managed comprehensive digital strategy and shopper marketing across e-commerce and delivery platforms including Uber Eats and SkipTheDishes. Led and mentored a remote overseas team of 5 marketing professionals and collaborated with franchisees to plan and execute targeted local promotions and campaigns.
Social Media & PR Manager at Cubeler (SaaS: B2B Fintech subsidiary of Tenet Fintech Group Inc)
August 31, 2023 - August 5, 2025Launched the Cubeler Business Hub and led social media and PR strategies across Canada supporting reputation management, investor relations, and strategic partnerships. Developed and managed content calendars and moderated online communities. Optimized the HubSpot-powered website significantly improving SEO. Managed two external agencies and mentored five team members to achieve 3x ROI on paid campaigns. Coordinated high-profile events and authored impactful blogs to increase organic traffic and brand authority.
Digital and Social Media Specialist at Lori Morris Design (Luxury Interior Designer)
February 28, 2022 - August 5, 2025Managed the development and ongoing optimization of the brand’s WordPress e-commerce site and created compelling digital content including product listings and promotional updates. Led SEO initiatives and implemented Google Analytics for performance tracking. Increased Instagram following by 75% via strategic content, paid ads, and influencer collaborations. Secured prominent PR coverage and collaborated with partners to expand brand visibility.
Digital Marketing Manager at Woman360care (Women’s Gynecology Clinic)
July 31, 2020 - August 5, 2025Launched and maintained a WordPress website with regular content updates. Created a viral Meta video campaign tribute to nurses achieving over 60K organic views. Developed and executed comprehensive social media strategy to boost engagement during peak pandemic months.
Account Manager at Nata PR
September 30, 2019 - August 5, 2025Successfully launched Innisfree (Korean beauty brand) in Canada with 200+ influencer collaborations. Generated 5K+ followers in 3 weeks pre-launch and secured strong media coverage at Yorkdale Mall. Supported media efforts for key clients including Cosentino and Stefano Sauces.
Brand Manager at Baby Doppler (MedTech - Baby Heartbeat Monitor)
January 31, 2019 - August 5, 2025Oversaw social media strategy, influencer outreach, and brand collaborations. Executed SEO and off-page digital PR to improve backlinks and search rankings. Managed product branding, market research, and retail across Magento and Amazon platforms.
Social Media Head, Associate Group Head at Public Relations & Social Media Agencies (MSLGroup - Publicis Groupe, GolinOpinion - MullenLowe Group)
February 28, 2018 - August 5, 2025Led significant campaigns such as "India Fights Obesity" for Johnson & Johnson and award submissions for IAPC's "Last Laugh" campaign. Managed social media division with 20 clients and mentored a 15-member team. Delivered digital campaigns for healthcare and luxury brands. Executed innovative campaigns including Etihad Airways A380 VR campaign and managed crisis communications. Planned PR strategy for prominent hotel brands and events, securing large media values and demonstrating effective integrated marketing communications.
Shopper Channel and Media Planning at DACS Marketing
June 30, 2025 - September 3, 2025Led shopper marketing campaigns for McCain Foods Canada, Lactalis – Black Diamond Cheese, and Burnbrae Egg Bites, aligning strategies with brand goals. Managed media budgets between $60K and $500K for optimal ROI. Executed cross-channel shopper experiences across retail, digital, and in-store, delivering 2-5x ROAS. Developed incentivized campaigns through apps like Websaver, PCO, and Checkout51 leading to over 12K redemptions in 5 weeks. Collaborated with major retailers for campaign rollouts and analyzed audience data for precise targeting.
Marketing Director at Vegetarian Quick Service Restaurant (QSR), GTA
September 30, 2024 - September 3, 2025Directed franchise launches in Barrie and Ottawa in mid-2024. Managed digital strategy and shopper marketing across e-commerce and delivery platforms such as Uber Eats and SkipTheDishes. Led and mentored a remote team of 5 marketing professionals. Collaborated with franchisees to plan and execute targeted local promotions and campaigns.
Social Media & PR Manager at Cubeler (Tenet Fintech Group Inc)
August 31, 2023 - September 3, 2025Launched the Cubeler Business Hub and managed social media and PR strategies across Canada. Collaborated with CEO on reputation management, investor relations, and strategic partnerships. Developed content calendar, moderated online business communities, and optimized HubSpot-powered website improving SEO rankings. Managed two external agencies and mentored 5 team members, achieving 3x ROI on paid campaigns. Coordinated high-profile events and authored high-impact blogs that increased organic traffic and brand authority.
Digital and Social Media Specialist at Lori Morris Design
February 28, 2022 - September 3, 2025Managed development and optimization of the WordPress e-commerce site. Created digital content including product listings and promotional updates. Led SEO initiatives and implemented Google Analytics. Increased Instagram following by 75% through content development, paid ads, and influencer collaborations. Secured PR coverage in Elle Décor India and Redfin. Collaborated on brand visibility campaigns.
Digital Marketing Manager at Woman360care (Women’s Gynecology Clinic)
July 31, 2020 - September 3, 2025Launched and maintained WordPress website with regular content updates. Created a viral Meta video campaign achieving over 60K organic views. Developed and executed social media strategies to drive engagement during the pandemic peak months.
Account Manager at Nata PR
September 30, 2019 - September 3, 2025Successfully launched Innisfree Korean beauty brand in Canada through over 200 influencer collaborations. Generated 5K+ followers pre-launch and secured media coverage at Yorkdale Mall. Supported media efforts for clients including Cosentino and Stefano Sauces.
Brand Manager at Baby Doppler
January 31, 2019 - September 3, 2025Managed social media strategy, influencer outreach, and brand collaborations. Executed SEO and off-page digital PR to improve backlinks and search rankings. Managed product branding, market research, and retail on Magento and Amazon platforms.
Social Media Head / Associate Group Head at MSLGroup - Publicis Groupe, GolinOpinion - MullenLowe Group
February 28, 2018 - September 3, 2025Led social media division with 20 clients and mentored a team of 15. Developed digital campaigns for healthcare, luxury, and travel brands. Coordinated award submissions, crisis communications, and high-value integrated marketing campaigns. Delivered significant media value and ROI across campaigns.
Shopper Channel and Media Planning at DACS Marketing
June 30, 2025 - September 3, 2025Led shopper marketing campaigns for McCain Foods Canada, Lactalis – Black Diamond Cheese, and Burnbrae Egg Bites, aligning shopper marketing with brand goals. Managed media budgets from $60K to $500K for optimal ROI. Executed cross-channel shopper experiences retail, digital, and in-store delivering 2-5x ROAS. Developed incentivized campaigns driving over 12K redemptions in 5 weeks. Collaborated with major retailers including Walmart Connect and Sobey's Empire+ for shopper incentives and campaign rollouts. Evaluated mid-campaign performance metrics and generated actionable insights for optimization.
Marketing Director at Vegetarian Quick Service Restaurant (QSR), GTA
September 30, 2024 - September 3, 2025Directed successful franchise launches in Barrie and Ottawa in 2024. Managed comprehensive digital strategy and shopper marketing across e-commerce and delivery platforms such as Uber Eats and SkipTheDishes. Led and mentored a remote overseas marketing team of five professionals. Collaborated closely with franchisees to plan and execute targeted local promotional campaigns.
Social Media & PR Manager at Cubeler (SaaS: B2B Fintech subsidiary of Tenet Fintech Group Inc)
August 31, 2023 - September 3, 2025Launched the Cubeler Business Hub and led social media and PR strategies across Canada. Supported CEO on reputation management, investor relations, and strategic partnerships communications. Developed and managed content calendar and moderated online business communities. Optimized HubSpot-powered website improving SEO rankings. Managed external agencies and mentored team members, achieving 3x ROI on paid campaigns. Coordinated high-profile events including the RC Canada and Canadian SME Summit 2022. Authored blogs increasing organic traffic and brand authority.
Digital and Social Media Specialist at Lori Morris Design (Luxury Interior Designer)
February 28, 2022 - September 3, 2025Managed development and optimization of brand’s WordPress e-commerce site. Created digital content including product listings and promotional updates. Led SEO initiatives and implemented Google Analytics for performance tracking. Increased Instagram following by 75% using strategic content, paid ads, and influencer collaborations. Secured PR coverage in Elle Décor India and Redfin. Handled internal newsletters and events. Collaborated with Design Home & Tapjoy to expand brand visibility.
Digital Marketing Manager at Woman360care (Women’s Gynecology Clinic)
July 31, 2020 - September 3, 2025Launched and maintained WordPress website with regular content updates. Created a viral Meta video campaign 'Tribute to the Nurses' with over 60K organic views. Developed and executed comprehensive social media strategy during peak pandemic months to drive engagement.
Account Manager at Nata PR (PR & Social Media Agency)
September 30, 2019 - September 3, 2025Successfully launched Korean beauty brand Innisfree in Canada with 200+ influencer collaborations. Generated 5K+ followers pre-launch and secured strong media coverage at Yorkdale Mall. Supported media efforts for key clients including Cosentino and Stefano Sauces (Toronto Sun).
Brand Manager at Baby Doppler (MedTech - Baby Heartbeat Monitor)
January 31, 2019 - September 3, 2025Managed social media strategy, influencer outreach, and brand collaborations. Executed SEO and off-page digital PR to boost backlinks and search rankings. Oversaw product branding, market research, and retail on Magento and Amazon platforms.
Social Media Head, Associate Group Head at Public Relations & Social Media Agencies (MSLGroup - Publicis Groupe, GolinOpinion - MullenLowe Group)
February 28, 2018 - September 3, 2025Led social media division with 20 clients and mentored a 15-member team. Developed digital campaigns for Cytecare Cancer Hospital and luxury brand Intrika. Built client relationships and oversaw end-to-end campaign execution. Orchestrated Etihad Airways campaign with Nicole Kidman generating $80K media value. Handled crisis communications for flight incidents. Produced and promoted events at Jaipur Literature Festival with $155K+ media value. Won Silver Abby’s Award for STB campaign with 4x ROI. Managed PR for Changi Airport, Singapore Tourism Board, and integrated marketing campaigns. Led special events including Paris Hilton’s India launch generating $172K media value.
Education
Digital Marketing Post-Graduation Certificate at George Brown College
January 1, 2020 - January 1, 2020Qualifications
Industry Experience
Travel & Hospitality, Consumer Goods, Financial Services, Software & Internet, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Toronto today.