TZ

I am a digital marketer with 15 years of experience working with texts on topics of politics, economics, health, and more, including content creation for external media.

About

I am a digital marketer with 15 years of experience working with texts on topics of politics, economics, health, and more, including content creation for external media. I pride myself in building empathetic communication with various audiences, including socially vulnerable groups, and promoting sensitive topics with a strong understanding of ethical considerations and language nuances.

I have worked extensively in social media management, PR, SEO, and web content optimization. I have managed websites on WordPress, Drupal, and Joomla, developed content plans, performed audience and competitor analysis, and executed ad setups using various tools such as Google Ads, Facebook Ads, MailChimp, and SEO software.

  • 11 years' experience
  • Joined August 2025

Languages

  • EnglishAdvanced
  • RussianFluent
  • GermanIntermediate
  • BelarusianFluent
  • PolishBeginner

Industry experience

  • Non-Profit Organization
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education

Work experience· 8 roles

SEO Specialist, SMM Specialist · Web Promo ExpertsAug 2025 – Aug 2025

Worked on SEO and social media marketing strategies. Managed website content on WordPress and Drupal, wrote optimized texts for websites and uploaded them. Managed social media platforms including Instagram, YouTube, Twitter, Facebook, Telegram, and Vkontakte. Developed content plans, executed audience and competitor analyses, and ad setups using SMMplanner, Canva, Facebook Ads, Instagram Ads, and MailChimp.

Digital Marketer · Printing House UstmazhJan 2025 – Aug 2025 · 8 mos

Managed website content on WordPress, performed SEO marketing including website auditing, core creation, error correction, and content optimization. Worked with keywords and set up ads on Google Ads. Managed social media accounts across Instagram, Facebook, and Vkontakte, developed content plans, performed audience and competitor analysis, and set up advertising campaigns using tools such as SMMplanner, Canva, Google Analytics, Facebook Ads, Instagram Ads, Serpstat, Semrush, and Ahrefs.

SMM Manager, PR ManagerJan 2024 – Aug 2025 · 1 yr 8 mos

Managed website content on WordPress and Drupal. Wrote optimized web texts, uploaded content to the site. Managed social media platforms including Instagram, YouTube, Twitter, Facebook, Telegram, and Vkontakte. Developed content plans, audience and competitor analysis, and ad setup using tools like SMMplanner, Canva, Facebook Ads, Instagram Ads, and MailChimp.

SMM Manager, PR Manager · NGO Minsk Cycling CommunityJan 2024 – Aug 2025 · 1 yr 8 mos
Team Leader and Instructor at Cycling School for AdultsJan 2018 – Present · 8 yrs 11 mos
PR ManagerJan 2015 – Aug 2025 · 10 yrs 8 mos
Digital Marketer · Printing House Ustmazh NGO Minsk Cycling CommunityJan 2015 – Present · 11 yrs 11 mos
PR Manager · NGO Positive Movement (HIV-prevention)Jan 2015 – Aug 2025 · 10 yrs 8 mos

Education· 5

Bachelor · Belarusian State University2007 – 2012
Bachelor · Media and Communication2007 – 2013
Bachelor · European Humanities University2030 – 2025
Bachelor · Belarusian State University2007 – 2012

Certifications and awards· 5

SEO-specialist certificate2025
SMM-specialist certificate2025
SEO Specialist Certificate2025
SMM Specialist Certificate2025

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