I am a digital marketer with 15 years of experience working with texts on topics of politics, economics, health, and more, including content creation for external media. I pride myself in building empathetic communication with various audiences, including socially vulnerable groups, and promoting sensitive topics with a strong understanding of ethical considerations and language nuances. I have worked extensively in social media management, PR, SEO, and web content optimization. I have managed websites on WordPress, Drupal, and Joomla, developed content plans, performed audience and competitor analysis, and executed ad setups using various tools such as Google Ads, Facebook Ads, MailChimp, and SEO software.

Tanya Zharnasek

I am a digital marketer with 15 years of experience working with texts on topics of politics, economics, health, and more, including content creation for external media. I pride myself in building empathetic communication with various audiences, including socially vulnerable groups, and promoting sensitive topics with a strong understanding of ethical considerations and language nuances. I have worked extensively in social media management, PR, SEO, and web content optimization. I have managed websites on WordPress, Drupal, and Joomla, developed content plans, performed audience and competitor analysis, and executed ad setups using various tools such as Google Ads, Facebook Ads, MailChimp, and SEO software.

Available to hire

I am a digital marketer with 15 years of experience working with texts on topics of politics, economics, health, and more, including content creation for external media. I pride myself in building empathetic communication with various audiences, including socially vulnerable groups, and promoting sensitive topics with a strong understanding of ethical considerations and language nuances.

I have worked extensively in social media management, PR, SEO, and web content optimization. I have managed websites on WordPress, Drupal, and Joomla, developed content plans, performed audience and competitor analysis, and executed ad setups using various tools such as Google Ads, Facebook Ads, MailChimp, and SEO software.

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Language

English
Advanced
Russian
Fluent
German
Intermediate
Belarusian
Fluent
Polish
Beginner

Work Experience

Digital Marketer at Printing House Ustmazh
January 1, 2025 - August 5, 2025
Managed website content on WordPress, performed SEO marketing including website auditing, core creation, error correction, and content optimization. Worked with keywords and set up ads on Google Ads. Managed social media accounts across Instagram, Facebook, and Vkontakte, developed content plans, performed audience and competitor analysis, and set up advertising campaigns using tools such as SMMplanner, Canva, Google Analytics, Facebook Ads, Instagram Ads, Serpstat, Semrush, and Ahrefs.
SMM Manager, PR Manager at NGO Minsk Cycling Community
January 1, 2024 - August 5, 2025
Managed social media accounts (Instagram, YouTube, Twitter, Facebook, Telegram, Vkontakte). Developed content plans, conducted audience and competitor analysis, and set up ads using tools like SMMplanner, Canva, Facebook Ads, Instagram Ads, and MailChimp.
SEO Specialist, SMM Specialist at Web Promo Experts
August 31, 2025 - August 5, 2025
Worked on SEO and social media marketing strategies. Managed website content on WordPress and Drupal, wrote optimized texts for websites and uploaded them. Managed social media platforms including Instagram, YouTube, Twitter, Facebook, Telegram, and Vkontakte. Developed content plans, executed audience and competitor analyses, and ad setups using SMMplanner, Canva, Facebook Ads, Instagram Ads, and MailChimp.
PR Manager at NGO Positive Movement (HIV-prevention)
January 1, 2015 - August 5, 2025
Managed website content on Joomla, wrote and uploaded texts, and analyzed data with Google Analytics. Managed social media using Facebook and Vkontakte. Developed content plans and performed audience analysis.
Digital Marketer at Printing House Ustmazh NGO Minsk Cycling Community
January 1, 2015 - Present
Management of website content on WordPress, SEO marketing including website audit, core content creation, error correction, content optimization, keyword work, and setting up ads in Google Ads. Managed social media on Instagram, Facebook, and Vkontakte. Developed content plans, conducted audience and competitor analysis, and setup ads using tools like SMMplanner, Canva, Google Analytics, Google Ads, Facebook Ads, Instagram Ads, Serpstat, Semrush, and Ahrefs.
SMM Manager, PR Manager
January 1, 2024 - August 27, 2025
Managed website content on WordPress and Drupal. Wrote optimized web texts, uploaded content to the site. Managed social media platforms including Instagram, YouTube, Twitter, Facebook, Telegram, and Vkontakte. Developed content plans, audience and competitor analysis, and ad setup using tools like SMMplanner, Canva, Facebook Ads, Instagram Ads, and MailChimp.
PR Manager
January 1, 2015 - August 27, 2025
Managed website content on Joomla. Wrote and uploaded texts to the site, performed analysis using Google Analytics. Managed social media on Facebook and Vkontakte. Developed content plans and audience analysis. Utilized Google Analytics.
Team Leader and Instructor at Cycling School for Adults
January 1, 2018 - Present
Taught adults to ride two-wheeled bicycles.

Education

Bachelor at Belarusian State University
September 1, 2007 - June 1, 2012
Bachelor at Media and Communication
September 1, 2007 - July 1, 2013
Bachelor at European Humanities University
January 11, 2030 - August 27, 2025
Bachelor at Belarusian State University
September 1, 2007 - June 1, 2012
Bachelor at Media and Communication
September 1, 2007 - July 1, 2013

Qualifications

SEO-specialist certificate
June 1, 2025 - August 31, 2025
SMM-specialist certificate
June 1, 2025 - August 31, 2025
SEO Specialist Certificate
June 1, 2025 - August 1, 2025
SMM Specialist Certificate
June 1, 2025 - August 1, 2025
Web Promo Experts Certificate
January 1, 2020 - May 1, 2020

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet, Education