I am a results-driven digital marketing professional with over four years of experience delivering high-impact campaigns across platforms like Google Ads, SEO, PPC, and social media. I have a proven track record in scaling user acquisition, boosting ROI, and driving revenue growth for mobile apps and B2B platforms. I am passionate about turning data into strategy and strategy into results. I am ready to lead innovative marketing initiatives and exceed growth targets. With expertise in campaign management, team leadership, and performance optimization, I aim to create impactful digital marketing experiences that drive business success.

I am a results-driven digital marketing professional with over four years of experience delivering high-impact campaigns across platforms like Google Ads, SEO, PPC, and social media. I have a proven track record in scaling user acquisition, boosting ROI, and driving revenue growth for mobile apps and B2B platforms. I am passionate about turning data into strategy and strategy into results. I am ready to lead innovative marketing initiatives and exceed growth targets. With expertise in campaign management, team leadership, and performance optimization, I aim to create impactful digital marketing experiences that drive business success.

Available to hire

I am a results-driven digital marketing professional with over four years of experience delivering high-impact campaigns across platforms like Google Ads, SEO, PPC, and social media. I have a proven track record in scaling user acquisition, boosting ROI, and driving revenue growth for mobile apps and B2B platforms. I am passionate about turning data into strategy and strategy into results.

I am ready to lead innovative marketing initiatives and exceed growth targets. With expertise in campaign management, team leadership, and performance optimization, I aim to create impactful digital marketing experiences that drive business success.

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Work Experience

Marketing Manager at Petromaster
January 1, 2024 - Present
Developed and executed comprehensive marketing strategies aligned with business goals. Managed and guided a marketing team to deliver key campaigns and deadlines. Led digital content creation and social media strategy to boost engagement. Planned and launched targeted campaigns for brand visibility and lead generation. Monitored and optimized campaign performance for better results.
Marketing Specialist (Mobile Games & Apps) at Mobify
December 31, 2023 - August 5, 2025
Directed and optimized Google Ads and Meta Ads for maximum ROI. Led A/B testing experiments to improve ad performance and user engagement. Collaborated cross-functionally with product and creative teams for aligned marketing efforts. Executed multi-channel campaigns to significantly grow app installs. Conducted deep competitor and market research to refine strategies.
Marketing Assistant (Mobile Games & Apps) at VieApps
July 31, 2022 - August 5, 2025
Boosted app visibility and rankings using advanced on- and off-metadata ASO strategies. Conducted keyword research to improve search rankings. Analyzed competitors and market insights to develop actionable strategies. Used Firebase to track performance and improve user retention and engagement. Managed high-ROI Google and Meta ad campaigns that exceeded acquisition goals. Increased app installs and active users through smart, multi-channel growth tactics.

Education

BS, Computer Science at GCU LAHORE, PAKISTAN
August 1, 2020 - August 5, 2025

Qualifications

Google Ads
January 11, 2030 - August 5, 2025
Digital Marketing & E-Commerce
January 11, 2030 - August 5, 2025
Project Management
January 11, 2030 - August 5, 2025
Advertising with Meta
January 11, 2030 - August 5, 2025
Social Media Campaign Optimization
January 11, 2030 - August 5, 2025
Marketing and Growth Hacking (IBM)
January 11, 2030 - August 5, 2025
Marketing with TikTok (Aptly.co)
January 11, 2030 - August 5, 2025
Multiple marketing & project management courses (Coursera)
January 11, 2030 - August 5, 2025

Industry Experience

Consumer Goods, Gaming, Software & Internet, Media & Entertainment, Professional Services