I am a data-oriented marketing professional with over six years of experience specializing in digital strategy, campaign performance, and marketing operations. I am proficient in CRM systems, marketing automation platforms, and analytics reporting tools. My experience spans cross-functional collaboration to create performance dashboards, lead scoring models, and automation workflows that support conversion and retention strategies. Throughout my career, I have worked with educational, hospitality, and global brands. I am passionate about optimizing processes and making data-driven decisions to enhance marketing efforts. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing insights and executions.

I am a data-oriented marketing professional with over six years of experience specializing in digital strategy, campaign performance, and marketing operations. I am proficient in CRM systems, marketing automation platforms, and analytics reporting tools. My experience spans cross-functional collaboration to create performance dashboards, lead scoring models, and automation workflows that support conversion and retention strategies. Throughout my career, I have worked with educational, hospitality, and global brands. I am passionate about optimizing processes and making data-driven decisions to enhance marketing efforts. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing insights and executions.

Available to hire

I am a data-oriented marketing professional with over six years of experience specializing in digital strategy, campaign performance, and marketing operations. I am proficient in CRM systems, marketing automation platforms, and analytics reporting tools. My experience spans cross-functional collaboration to create performance dashboards, lead scoring models, and automation workflows that support conversion and retention strategies.

Throughout my career, I have worked with educational, hospitality, and global brands. I am passionate about optimizing processes and making data-driven decisions to enhance marketing efforts. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing insights and executions.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Portuguese
Fluent

Work Experience

Guest Experience & Marketing Specialist at The Empire Hotel
March 1, 2025 - Present
Delivered guest analytics and content feedback to leadership to refine marketing initiatives. Supported internal workflows for campaign execution and streamlined reporting processes. Collaborated on SEO-aligned digital content and tracked short-form video performance.
Digital Marketing Assistant & Client Partner Liaison at Wise Up
March 1, 2025 - August 5, 2025
Used Meta Business Suite and CRM tools to manage automated campaign flows across Instagram, YouTube, and WhatsApp. Developed lead nurturing campaigns with behavioral triggers and lead scoring models. Produced weekly reports analyzing cost per lead, engagement rate, and conversion insights. Collaborated cross-functionally to align campaign data with strategic business objectives.
Corporate ESL Program Lead & Marketing Content Strategist at KNN Idiomas
May 1, 2023 - August 5, 2025
Led B2B campaign strategy and created performance dashboards aligned with business development goals. Used marketing data to optimize outreach strategies and streamline lead management processes. Delivered campaign reports that influenced persona-specific content development.
Digital Marketing & Guest Engagement at The Ritz London
December 1, 2019 - August 5, 2025
Supported branded digital campaigns and CRM tagging initiatives across multiple audience segments. Helped document campaign results and drove refinements in targeting and messaging workflows.
Guest Experience & Marketing Specialist at The Empire Hotel
March 1, 2025 - Present
Delivered guest analytics and content feedback to leadership to refine marketing initiatives. Supported internal workflows for campaign execution and streamlined reporting processes. Collaborated on SEO-aligned digital content and short-form video performance tracking.
Digital Marketing Assistant & Client Partner Liaison at Wise Up
March 1, 2025 - August 5, 2025
Used Meta Business Suite and CRM tools to manage automated campaign flows across Instagram, YouTube, and WhatsApp. Developed lead nurturing campaigns with behavioral triggers and lead scoring models. Produced weekly reports for CPL, engagement rate, and conversion insights. Collaborated cross-functionally to align campaign data with strategic business objectives.
Corporate ESL Program Lead & Marketing Content Strategist at KNN Idiomas
May 1, 2023 - August 5, 2025
Led B2B campaign strategy and created performance dashboards aligned to business development goals. Used marketing data to optimize outreach strategies and streamline lead management processes. Delivered campaign reports that influenced persona-specific content development.
Digital Marketing & Guest Engagement at The Ritz London
December 1, 2019 - August 5, 2025
Supported branded digital campaigns and CRM tagging initiatives across multiple audience segments. Helped document campaign results and drive refinements in targeting and messaging workflows.

Education

Bachelor’s in Business Administration (Marketing Emphasis) at Universidade Paulista
January 11, 2030 - August 5, 2025
Bachelor’s in Business Administration (Marketing Emphasis) at Universidade Paulista
January 11, 2030 - August 5, 2025

Qualifications

UX Design Fundamentals
January 1, 2025 - August 5, 2025
Foundations of Digital Marketing
January 11, 2030 - August 5, 2025
UX Design Fundamentals – Coursera
January 1, 2025 - August 5, 2025
Foundations of Digital Marketing – Google
January 11, 2030 - August 5, 2025

Industry Experience

Education, Travel & Hospitality, Other