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I am an experienced art director and design professional based in Austin, Texas, with a proven track record leading design teams and delivering creative solutions for consumer packaged goods brands and partner programs. I excel at blending strategic brand insight with hands-on creative direction to craft compelling, effective design systems. Throughout my career, I have developed and directed campaigns across multiple channels, mentored creative teams, and collaborated closely with clients to ensure brand alignment and quality deliverables. I'm passionate about packaging design, brand identity, and driving creative excellence.…I am an experienced art director and design professional based in Austin, Texas, with a proven track record leading design teams and delivering creative solutions for consumer packaged goods brands and partner programs. I excel at blending strategic brand insight with hands-on creative direction to craft compelling, effective design systems. Throughout my career, I have developed and directed campaigns across multiple channels, mentored creative teams, and collaborated closely with clients to ensure brand alignment and quality deliverables. I'm passionate about packaging design, brand identity, and driving creative excellence.

Jennifer Garcia

Art Director, Creative Director, Designer, +2

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I am an experienced art director and design professional based in Austin, Texas, with a proven track record leading design teams and delivering creative solutions for consumer packaged goods brands and partner programs. I excel at blending strategic brand insight with hands-on creative direction to craft compelling, effective design systems. Throughout my career, I have developed and directed campaigns across multiple channels, mentored creative teams, and collaborated closely with clients to ensure brand alignment and quality deliverables. I'm passionate about packaging design, brand identity, and driving creative excellence.…I am an experienced art director and design professional based in Austin, Texas, with a proven track record leading design teams and delivering creative solutions for consumer packaged goods brands and partner programs. I excel at blending strategic brand insight with hands-on creative direction to craft compelling, effective design systems. Throughout my career, I have developed and directed campaigns across multiple channels, mentored creative teams, and collaborated closely with clients to ensure brand alignment and quality deliverables. I'm passionate about packaging design, brand identity, and driving creative excellence.

Available to hire

I am an experienced art director and design professional based in Austin, Texas, with a proven track record leading design teams and delivering creative solutions for consumer packaged goods brands and partner programs. I excel at blending strategic brand insight with hands-on creative direction to craft compelling, effective design systems.

Throughout my career, I have developed and directed campaigns across multiple channels, mentored creative teams, and collaborated closely with clients to ensure brand alignment and quality deliverables. I’m passionate about packaging design, brand identity, and driving creative excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Design Director at Kaleidoscope

December 31, 2025 - August 5, 2025

Led design team and developed packaging concepts for CPG brands, partnering directly with clients to align creative work with brand strategy and research. Ensured delivery of high-quality design systems and directed photography to support cohesive brand expression.

Art Director at Netspend

December 31, 2022 - August 5, 2025

Served as brand lead for 10 partner programs including WWE, 7-Eleven, and H-E-B. Developed campaigns across print, digital, and social channels. Mentored creative team members and partnered across teams to ensure brand consistency while delivering campaigns on time and budget.

Design Director at Webb Devlam

December 31, 2015 - August 5, 2025

Led strategic design initiatives from concept to production for global CPG brands, directing and mentoring design teams to promote creative growth and insight-driven design. Maintained hands-on art direction and built strong client partnerships to uphold brand vision and consistency.

Senior Designer at Webb Devlam

December 31, 2010 - August 5, 2025

Translated project briefs and consumer insights into impactful, story-driven design concepts supporting brand objectives. Collaborated with multidisciplinary teams and presented design solutions to clients, contributing to creative innovation and brand strategy alignment.

Freelance Designer at Self-employed

December 31, 2005 - August 5, 2025

Provided freelance design services in Atlanta, GA and Chicago, IL. Developed creative solutions and design executions across various client projects.