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I am Sofia Pinto Folicaldi, a passionate freelance consultant specializing in marketing, adtech, product, and project management. I deeply love creating a positive impact through my work, combining creativity and effective strategy to deliver meaningful results. With strong experience working with branded content and digital marketing, I lead cross-functional teams and coordinate projects across Italy and Mexico. My background in product and event design, combined with leadership roles in volunteer projects, has helped me develop excellent organizational and communication skills. I enjoy challenges and learning fast, always seeking innovative solutions to optimize business processes and create social impact through my expertise.…I am Sofia Pinto Folicaldi, a passionate freelance consultant specializing in marketing, adtech, product, and project management. I deeply love creating a positive impact through my work, combining creativity and effective strategy to deliver meaningful results. With strong experience working with branded content and digital marketing, I lead cross-functional teams and coordinate projects across Italy and Mexico. My background in product and event design, combined with leadership roles in volunteer projects, has helped me develop excellent organizational and communication skills. I enjoy challenges and learning fast, always seeking innovative solutions to optimize business processes and create social impact through my expertise.

Sofia Pinto Folicaldi

Project Manager, Marketing Strategist, Content Producer, +2

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I am Sofia Pinto Folicaldi, a passionate freelance consultant specializing in marketing, adtech, product, and project management. I deeply love creating a positive impact through my work, combining creativity and effective strategy to deliver meaningful results. With strong experience working with branded content and digital marketing, I lead cross-functional teams and coordinate projects across Italy and Mexico. My background in product and event design, combined with leadership roles in volunteer projects, has helped me develop excellent organizational and communication skills. I enjoy challenges and learning fast, always seeking innovative solutions to optimize business processes and create social impact through my expertise.…I am Sofia Pinto Folicaldi, a passionate freelance consultant specializing in marketing, adtech, product, and project management. I deeply love creating a positive impact through my work, combining creativity and effective strategy to deliver meaningful results. With strong experience working with branded content and digital marketing, I lead cross-functional teams and coordinate projects across Italy and Mexico. My background in product and event design, combined with leadership roles in volunteer projects, has helped me develop excellent organizational and communication skills. I enjoy challenges and learning fast, always seeking innovative solutions to optimize business processes and create social impact through my expertise.

Available to hire

I am Sofia Pinto Folicaldi, a passionate freelance consultant specializing in marketing, adtech, product, and project management. I deeply love creating a positive impact through my work, combining creativity and effective strategy to deliver meaningful results. With strong experience working with branded content and digital marketing, I lead cross-functional teams and coordinate projects across Italy and Mexico.

My background in product and event design, combined with leadership roles in volunteer projects, has helped me develop excellent organizational and communication skills. I enjoy challenges and learning fast, always seeking innovative solutions to optimize business processes and create social impact through my expertise.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

Spanish; Castilian

Advanced

English

Advanced

French

Intermediate

Portuguese

Beginner

Latin

Beginner

Work Experience

Freelance Consulting

June 1, 2024 - Present

Consulting on digital and offline services product development, business process digitalization and optimization, and marketing strategy. Planning roadmaps and managing branded content ad creation, distribution, and data collection through an all-in-one platform. Leading cross-functional tech-development teams and coordinating branded content products for a unified company platform. Handling operations, publisher management duties, product QA, bug solving, and asap request management. Managing branded content activity and strategy for Italy and Mexico agencies and leading branded content campaigns for international and national brands. Scouting and managing freelance creators.

Product Manager and Owner at Noddus (now EXTE Group)

January 1, 2021 - Present

Leading the product management in an adtech startup environment, including country content management before taking ownership responsibilities.

Content Country Manager at Noddus (now EXTE Group)

January 1, 2021 - August 5, 2025

Coordination and management of branded content country-specific operations and content strategy.

Sous Chef and Cooking Class Manager at IED ISIA

January 1, 2018 - August 5, 2025

Managed cooking classes and kitchen operations alongside studies.

Autocad Project Designer

December 31, 2017 - August 5, 2025

Designed projects using AutoCAD software.

Event Assistant and Hostess

December 31, 2015 - August 5, 2025

Provided event assistance and hostess duties.

Social & Media Manager at Le Galline in Cucina Catering & Restaurant

January 1, 2020 - Present

Managed social media posts, website, and print material for the catering and restaurant business.

Freelance Consulting

June 1, 2024 - Present

Providing freelance consulting services since June 2024, including roadmap planning and definition of branded content ad creation, optimized distribution, and API data collection in an all-in-one platform. Leading a cross-functional tech development team and managing projects for branded content products on a new unified company platform. Handling operations, publisher management, quality assurance, and bug resolution. Coordinating branded content activity for Italy and Mexico marketing agencies and managing freelance creators for campaigns targeting international and national brands.

Product Manager, Owner at Noddus (now EXTE Group)

January 1, 2018 - Present

Leading product management activities from 2021 to present in an adtech startup. Previously served as Content Country Manager from 2018 to 2021. Managed branded content campaigns and content strategy lines, along with coordinating marketing and strategy agencies. Oversaw branded content products, coordinating with development teams and stakeholders for product optimization and market reach.

Camp Leader at Maltacamp (Order of Malta)

January 1, 2022 - August 5, 2025

Led management of a volunteer summer camp project from 2018 to 2022, organizing and coordinating over 20 committees, staff, and participants. The summer camp hosted more than 425 participants from 22 nations, including over 170 participants with disabilities. Directed social media posts, website management, and printed material preparation.

Social & Media Manager at Le Galline in Cucina Catering & Restaurant

January 1, 2020 - Present

Managed social media presence and media content creation since 2020, overseeing posts, website content, and communication for the catering and restaurant company.

Sous Chef and Cooking Class Manager at Other (various roles)

January 1, 2018 - August 5, 2025

Worked from 2013 to 2018 as Sous Chef and Cooking Class Manager, alongside roles as AutoCAD Project Designer and Event Assistant and Hostess. Also engaged in volunteering and activities management for parish and summer camps for disabled people.