I'm Simran Jhawar, a Social Media Marketing Specialist with 2+ years of experience managing paid and organic campaigns across the UK, US, and MENA for B2C and B2B brands. I'm skilled at driving engagement and conversions through data-driven strategies, cross-platform content creation, and leveraging AI-powered creative tools and influencer collaborations to deliver measurable business outcomes. I excel in end-to-end campaign management, from strategy and planning to execution and optimization.…

Simran Jhawar

I'm Simran Jhawar, a Social Media Marketing Specialist with 2+ years of experience managing paid and organic campaigns across the UK, US, and MENA for B2C and B2B brands. I'm skilled at driving engagement and conversions through data-driven strategies, cross-platform content creation, and leveraging AI-powered creative tools and influencer collaborations to deliver measurable business outcomes. I excel in end-to-end campaign management, from strategy and planning to execution and optimization.…

Available to hire

I’m Simran Jhawar, a Social Media Marketing Specialist with 2+ years of experience managing paid and organic campaigns across the UK, US, and MENA for B2C and B2B brands.
I’m skilled at driving engagement and conversions through data-driven strategies, cross-platform content creation, and leveraging AI-powered creative tools and influencer collaborations to deliver measurable business outcomes. I excel in end-to-end campaign management, from strategy and planning to execution and optimization.

See more

Skills

Experience Level

Language

English
Fluent
Hindi
Fluent

Work Experience

Social Media Specialist at Borderless Access
February 1, 2024 - Present
Led global digital engagement initiatives to increase organic user acquisition and international engagement. Developed and implemented platform-specific social media strategies aligned with The Panel Station global objectives. Created culturally relevant content for markets including USA, UK, UAE, and KSA. Executed engagement campaigns for key events such as World Mental Health Day and IPL with up to 30% higher engagement rates. Managed influencer partnerships across international markets including UAE, UK, and South Africa to boost lead generation and brand awareness. Integrated user-generated content to build authenticity and community trust. Tracked KPIs to optimize content performance through continuous analysis and reporting. Delivered loyalty and retention campaigns using point-based reward systems. Executed Instagram and Twitter ad campaigns to enhance reach and engagement globally.
Social Media Executive at Econz Digital
June 30, 2023 - August 5, 2025
Designed and executed tailored social media campaigns to support client objectives for various brands including Kaviraj Cookware, Tserv Car Services, Bellavita Fragrance, and Sevenseas Freight Forwarder. Managed Facebook ad campaigns covering targeting, creative development, and performance analysis. Enhanced engagement through organic strategies and production of relevant content. Created multimedia content including videos and graphics to improve brand visibility. Conducted audience research to inform data-driven content strategies. Implemented tracking systems and reported campaign performance to stakeholders. Produced SEO-optimized blog content and collaborated with design and content teams to ensure alignment in visuals and messaging.
Social Media Specialist at Borderless Access
June 30, 2025 - September 11, 2025
Independently crafted engaging content, developed monthly campaign strategies, created detailed content calendars, and managed end-to-end execution including scheduling, publishing, and performance tracking. Developed platform-specific social media strategies aligned with global objectives and created culturally relevant content for markets including the USA, UK, UAE, and KSA. Managed influencer partnerships across international markets to boost lead generation and engagement. Produced compelling copy and creative assets tailored to each market, leveraged audience psychology, delivered targeted email marketing campaigns, integrated user-generated content, tracked KPIs, and optimized content performance. Executed Instagram and Twitter ad campaigns and designed loyalty initiatives to increase engagement.
Social Media Executive at Econz Digital
June 30, 2023 - September 11, 2025
Planned and delivered tailored social media campaigns across varied sectors, including cookware, automotive services, lifestyle, and shipping & logistics. Managed Facebook ad campaigns, enhanced engagement through organic strategies, and produced multimedia content. Conducted audience research, implemented tracking systems, and reported campaign performance. Produced SEO-optimised blog content and collaborated with design and content teams to align visuals and messaging.
Social Media Specialist at Borderless Access
June 1, 2025 - September 11, 2025
Independently crafted engaging content, developed monthly campaign strategies, created detailed content calendars, and managed end-to-end execution including scheduling, publishing, and performance tracking. Developed platform-specific social media strategies aligned with The Panel Station’s global objectives and created culturally relevant content for markets including the USA, UK, UAE, and KSA. Managed influencer partnerships across international markets to boost lead generation and increase brand awareness and engagement. Produced compelling copy and assets tailored to each market, integrated user-generated content, tracked KPIs, and optimised content performance. Executed Instagram and Twitter ad campaigns as part of global initiatives and designed loyalty initiatives to boost engagement and retention.
Social Media Executive at Econz Digital
June 1, 2023 - September 11, 2025
Planned and delivered tailored social media campaigns that achieved client objectives across cookware, automotive services, lifestyle, and shipping & logistics. Managed Facebook ad campaigns including targeting, creatives, and performance analysis. Enhanced engagement through organic strategies, created multimedia content, and conducted audience research to inform data-backed content strategies. Implemented tracking systems and reported campaign performance to stakeholders. Produced SEO-optimised blog content and collaborated with design and content teams to align visuals and messaging.
Social Media Specialist at Borderless Access
June 1, 2025 - September 11, 2025
Independent content creator and strategist responsible for end-to-end execution of monthly campaigns, including scheduling, publishing, and performance tracking. Developed platform-specific social media strategies aligned with The Panel Station’s global objectives; increased brand engagement by 30% through influencer partnerships and culturally relevant content across MENA, UK, and South Africa. Produced copy and creative assets tailored to each market and delivered targeted email campaigns with improved open and conversion rates by 15%. Analyzed KPIs, prepared performance reports, and optimized campaigns for growth. Executed Facebook, Instagram, and Twitter ads to enhance reach across international markets.
Social Media Executive at Econz Digital
June 1, 2023 - September 11, 2025
Delivered customised campaigns across automotive, lifestyle, cookware, logistics, and luxury sectors. Managed Facebook Ads from strategy to execution, improving ROI by 20%. Increased organic engagement with timely, audience-driven content. Produced multimedia assets (videos, graphics) and conducted audience research and performance tracking to inform strategy. Wrote SEO-optimised blog content to boost client visibility.
Social Media Specialist at Borderless Access
June 1, 2025 - September 11, 2025
Independently crafted engaging content, developed monthly campaign strategies and content calendars, and managed end-to-end execution from scheduling to performance tracking. Developed platform-specific social media strategies aligned with The Panel Station’s global objectives. Increased brand engagement by 30% through influencer partnerships and culturally relevant content across MENA, UK, South Africa markets. Produced copy and creative assets tailored to each market, leveraging brand positioning and audience psychology. Delivered targeted email marketing campaigns with segmentation and optimization to maximise open and conversion rates by 15%. Analyzed KPIs and generated performance reports to drive campaign optimization. Executed Facebook, Instagram, and Twitter ad campaigns as part of global initiatives to enhance reach across international markets.
Social Media Executive at Econz Digital
June 1, 2023 - September 11, 2025
Delivered customized campaigns across diverse industries (automotive, lifestyle, cookware, logistics, luxury). Managed Facebook Ads from strategy to execution, improving ROI by 20%. Increased organic engagement with timely, audience-driven content. Produced multimedia assets (videos, graphics) to enhance visibility and reach. Conducted audience research and campaign performance tracking to inform strategy. Wrote SEO-optimised blog content to improve search rankings and client visibility.
Social Media Executive at Econz Digital
July 1, 2022 - June 30, 2023
Developed and implemented customized campaigns across automotive, lifestyle, cookware, logistics, and luxury segments. Increased ROI by 20% through optimized Facebook Ads strategy. Grew organic engagement with timely, audience-driven content. Produced multimedia assets (short videos, graphics, posts). Conducted audience research and competitor analysis. Authored SEO-optimized blog content, improving search visibility and client rankings.

Education

MBA – Event Management at National Academy of Event Management & Development
January 1, 2015 - January 1, 2017
B.Com – Accounting and Finance at Kaziranga University
January 1, 2012 - January 1, 2015
MBA – Event Management at National Academy of Event Management & Development
January 1, 2015 - December 31, 2017
B.Com (Bachelor’s) – Accounting and Finance at Kaziranga University
January 1, 2012 - December 31, 2015
MBA – Event Management at National Academy of Event Management & Development
January 1, 2015 - January 1, 2017
B.Com (Bachelor’s) – Accounting and Finance at Kaziranga University
January 1, 2012 - January 1, 2015
MBA – Event Management at National Academy of Event Management & Development
January 1, 2015 - January 1, 2017
B.Com (Accounting and Finance) at Kaziranga University
January 1, 2012 - January 1, 2015
MBA – Event Management at National Academy of Event Management & Development
January 1, 2015 - January 1, 2017
B.Com (Bachelor’s) – Accounting and Finance at Kaziranga University
January 1, 2012 - January 1, 2015
MBA at National Academy of Event Management & Development
January 1, 2015 - December 31, 2017
B.Com (Accounting & Finance) at Kaziranga University
January 1, 2012 - December 31, 2015

Qualifications

Google Analytics 4 (GA4) Certification
January 11, 2030 - February 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Transportation & Logistics, Travel & Hospitality, Software & Internet, Education, Other

Skills

Experience Level