Social Media Manager and Content Creator at Damnyoufashion

Developed and executed a comprehensive content strategy for Instagram aligned with brand voice and trends to maximize engagement and visibility. Created high-quality visual content including photos, videos, and reels showcasing fashion trends and styling tips. Crafted compelling captions and interactive posts to foster community engagement and build relationships with followers. Managed collaborations with influencers, fashion brands, and partners to facilitate sponsored posts, giveaways, and promotional campaigns. Implemented data-driven strategies using Instagram analytics to optimize posting times and content for audience growth. Stayed updated with emerging fashion trends and platform features to maintain relevance. Led social media campaigns for seasonal launches and product features, ensuring consistent branding. Built an engaged community through active interaction and encouragement of user-generated content.

Brand Consultant / Content Creator at French Connection

Provided exceptional customer service by offering personalized styling advice and promoting tailored brand promotions. Ensured adherence to brand visual guidelines contributing to effective product presentations and merchandising across multiple store locations. Produced weekly trade reports analyzing sell-through data to monitor inventory and generate replenishment orders. Created product videos for the brand catalog aiding sales teams to better understand product features and sell effectively. Hosted style talks in collaboration with in-store stylists educating customers on new product launches attracting younger demographics. Consistently exceeded weekly sales targets by an average of 60%, earning special recognition for outstanding performance.

Community Visual Merchandiser and Social Media Manager at Oxfam

Arranged merchandise in a creative and aesthetically pleasing manner to elevate the charity's physical space and engage donors. Created visually impactful displays using colour theory and signage to communicate the charity’s mission and attract donations. Managed the charity's social media accounts on Instagram and TikTok to increase online visibility and engagement. Utilized social media analytics tools to track key performance metrics and adjusted content strategies for maximum reach. Ensured all content aligned with the charity's messaging and objectives.

PR and Social Media Strategist at Anju Monga Official, India

Supported the execution of PR campaigns by incorporating influencer marketing strategies to maximize reach and engagement. Conducted research on industry trends, market shifts, and emerging developments to enhance creative ideation and align content with market demands. Created and maintained targeted media lists and assisted in outreach strategies. Tracked social media performance using digital tools to measure campaign and PR initiative success. Collaborated on crafting engaging and on-brand press releases, blogs, and social media content ensuring messaging consistency.

Head Fashion Stylist / Social Media Strategist at New York Fashion Week 2019, India

Developed and nurtured relationships with top brands to source and organize exclusive looks for fashion week. Led collaboration efforts for styling and showcasing over 10 fashion-forward looks ensuring seamless coordination between influencers and brands. Conceptualized, sourced, and styled outfits for social media shoots focusing on high-quality content to engage audiences. Built strong client relationships leading to successful acquisition of new projects and enhanced social media presence.

Social Media Manager and Content Creator at Damnyoufashion

Developed and executed a comprehensive content strategy for Damnyoufashion’s Instagram, aligning with brand voice, goals, and trends to maximize engagement and visibility. Designed and created high-quality visual content including photos, videos, and reels showcasing fashion trends, styling tips, and product highlights in an engaging and authentic way. Crafted compelling captions and interactive posts to tell the brand’s story, foster community engagement, and build follower relationships. Managed collaborations with influencers, fashion brands, and partners, facilitating sponsored posts, giveaways, and promotional campaigns to expand reach and drive sales. Implemented data-driven strategies using Instagram analytics to track performance, optimize posting times, and adjust content for maximum audience growth. Stayed up-to-date with emerging fashion trends, Instagram features, and audience preferences, incorporating these insights into content creation to stay relevant. Led social m

Brand Consultant/Content Creator at French Connection

Leveraged extensive product knowledge to provide exceptional customer service, offering personalized styling advice and promoting brand promotions tailored to diverse customer needs. Ensured adherence to French Connection’s visual guidelines, contributing to exceptional product presentations and effective brand merchandising across multiple store locations. Produced weekly trade reports analyzing sell-through data from head office to monitor inventory levels and create replenishment orders for all stores. Created product videos for the French Connection product catalog, helping brand consultant teams better understand product features and enhancing their ability to sell effectively in-store. Hosted style talks in collaboration with John Lewis in-store stylists, educating target customers on new product launches and styles to attract a younger demographic and maximize sales. Consistently exceeded weekly sales targets by an average of 60%, earning special recognition for outstanding pe

Community Visual Merchandiser and Social Media Manager at Oxfam

Arranged and organized merchandise in an aesthetically pleasing and creative manner, elevating the overall aesthetic of the charity’s physical space to attract and engage donors and supporters. Created visually impactful displays leveraging colour theory, product placement, and signage to effectively communicate the charity’s mission and goals, drawing attention and encouraging donations. Managed the charity’s social media accounts including Instagram and TikTok to increase online visibility, drive engagement, and connect with a wider audience. Utilized social media analytics tools to track key performance metrics, allowing adjustment of content strategies for maximum reach and impact while ensuring all content aligned with the charity’s messaging and objectives.

PR and Social Media Strategist at Anju Monga Official, India

Supported the execution of PR campaigns incorporating influencer marketing strategies to ensure maximum reach and engagement with target audiences. Conducted continuous research on industry trends, market shifts, and emerging developments to enhance creative ideation and keep content aligned with the latest market demands. Created and maintained targeted media lists, assisted in outreach strategies, and tracked social media performance using various digital tools to measure campaign and PR initiative success. Collaborated on crafting engaging and on-brand press releases, blogs, and social media content ensuring consistency in messaging across all platforms to strengthen brand presence.

Head Fashion Stylist / Social Media Strategist at New York Fashion Week 2019, India

Developed and nurtured strong relationships with top national and international brands such as Tuffafi, Marks & Spencer, Cover Story, Koovs, GK Hair, Zara, and H&M to source and organize exclusive looks for the fashion week. Led collaboration efforts for styling and showcasing over 10 fashion-forward looks, ensuring seamless coordination between influencers and brands in alignment with the latest trends and event themes. Conceptualized, sourced, and styled outfits for over 10 social media shoots focusing on high-quality content creation to engage audiences and increase brand visibility. Actively worked on building strong client relationships, leading to successful acquisition of new brand projects and enhanced social media presence.

Fashion Stylist | Content Creator at Damnyou Fashion

Designed and created high-quality visual content including photos, videos, and reels, showcasing fashion trends, styling tips, and product highlights in an engaging and authentic way. Crafted compelling captions and interactive posts to tell the brand’s story, foster community engagement, and build relationships with followers through comments, DMs, and polls. Managed collaborations with influencers, fashion brands, and partners, facilitating sponsored posts, giveaways, and promotional campaigns to expand reach and drive sales. Implemented data-driven strategies, using Instagram analytics to track performance, optimize posting times, and adjust content for maximum reach and audience growth. Kept up-to-date with emerging fashion trends, Instagram features, and audience preferences, incorporating these insights into content creation to stay relevant and fresh. Led social media campaigns, including seasonal launches, promotions, and product features, ensuring seamless integration across

Brand Consultant / Social Media Assistant at French Connection

Worked as a freelance French Connection brand representative with John Lewis & Partners and Fenwick across three locations for different age demographics. Utilised extensive product knowledge to deliver exceptional customer service offering styling advice and promoting brand promotions. Led live style talks in John Lewis stores presenting new product launches to a group of live shoppers and introducing key trends and styling ideas. Presented to larger audiences in an engaging and confident manner, helping and educating customers while driving product interest and sales. Collaborated with cross-functional teams, such as merchandising and inventory management to ensure accurate and timely delivery of products. Demonstrated strong leadership in day-to-day store operations, delegating tasks effectively and fostering long-term relationships with John Lewis team. Achievements include recognising for achieving the highest sales target performance across all John Lewis locations during the ran