I am a dynamic and multilingual content creator with over 10 years of experience in the digital media space. I have established a strong personal brand across TikTok, YouTube, and Instagram, amassing over 7 million followers. Originally trained in marketing and business administration, I combine creativity with analytical skills to deliver high-impact, engaging content. I have a proven track record collaborating with global brands and tourism boards, successfully managing campaigns and driving audience growth, brand awareness, and engagement rates. I am passionate about digital storytelling, video editing, creative direction, and influencer marketing, with experience hosting campaigns across the Middle East, North Africa, and Europe.…

Meryem Karim

I am a dynamic and multilingual content creator with over 10 years of experience in the digital media space. I have established a strong personal brand across TikTok, YouTube, and Instagram, amassing over 7 million followers. Originally trained in marketing and business administration, I combine creativity with analytical skills to deliver high-impact, engaging content. I have a proven track record collaborating with global brands and tourism boards, successfully managing campaigns and driving audience growth, brand awareness, and engagement rates. I am passionate about digital storytelling, video editing, creative direction, and influencer marketing, with experience hosting campaigns across the Middle East, North Africa, and Europe.…

Available to hire

I am a dynamic and multilingual content creator with over 10 years of experience in the digital media space. I have established a strong personal brand across TikTok, YouTube, and Instagram, amassing over 7 million followers. Originally trained in marketing and business administration, I combine creativity with analytical skills to deliver high-impact, engaging content.

I have a proven track record collaborating with global brands and tourism boards, successfully managing campaigns and driving audience growth, brand awareness, and engagement rates. I am passionate about digital storytelling, video editing, creative direction, and influencer marketing, with experience hosting campaigns across the Middle East, North Africa, and Europe.

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Language

Arabic
Fluent
Dutch
Fluent
English
Fluent

Work Experience

Content Creator | Marketing Specialist at Marcom consultancy
January 1, 2013 - Present
Created and managed lifestyle, fashion, beauty, and travel content for a global audience. Built a personal brand known for authenticity, inspiration, and cultural storytelling. Successfully collaborated with leading brands including Dior Beauty, L’Occitane, La Roche-Posay, Dyson, L’Oréal Paris, Jo Malone, Shangri-La, Abu Dhabi Tourism, Emirates Airlines, Madrid Tourism Board, and more. Hosted campaigns across the Middle East, North Africa, and Europe. Delivered measurable results in audience growth, engagement rates, and brand awareness. Experienced in digital storytelling, video editing, creative direction, and influencer marketing.
Social Media Career / Content Creator at Self-employed / Personal Brand
January 1, 2013 - Present
Created and managed lifestyle, fashion, beauty, and travel content for a global audience. Built a personal brand known for authenticity, inspiration, and cultural storytelling. Successfully collaborated with leading brands including Dior Beauty, L’Occitane, La Roche-Posay, Dyson, L’Oréal Paris, Jo Malone, Shangri-La, Abu Dhabi Tourism, Emirates Airlines, Madrid Tourism Board, and more. Hosted campaigns across the Middle East, North Africa, and Europe delivering measurable results in audience growth, engagement rates, and brand awareness. Experienced in digital storytelling, video editing, creative direction, and influencer marketing.
Social Media Strategist at Marcom consultancy
May 9, 2024 - Present
Currently working as a Social Media Strategist at Marcom Consultancy, a fast-growing marketing & PR agency with clients including SHEIN and SHEGLAM • Skilled in developing brand campaigns, crafting digital strategies, and working in fast-paced agency environments
Social Media Career at Personal Brand / Independent
January 1, 2013 - Present
Created and managed lifestyle, fashion, beauty, and travel content for a global audience. Built a personal brand known for authenticity, inspiration, and cultural storytelling. Successfully collaborated with leading brands including Dior Beauty, L’Occitane, La Roche-Posay, Dyson, L’Oréal Paris, Jo Malone, Shangri-La, Abu Dhabi Tourism, Emirates Airlines, Madrid Tourism Board, and more. Hosted campaigns across the Middle East, North Africa, and Europe. Delivered measurable results in audience growth, engagement rates, and brand awareness. Experienced in digital storytelling, video editing, creative direction, and influencer marketing.

Education

Bachelor’s Degree in Business Administration – Marketing at Universiapolis ISIAM, Agadir, Morocco
January 1, 2010 - December 31, 2012
Social Media Career at Amsterdam - Dubai
January 1, 2013 - December 31, 2025
Bachelor’s Degree in Business Administration – Marketing at Universiapolis SIAM, Agadir, Morocco
January 1, 2010 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Consumer Goods, Professional Services
    paper 💎 Jewelry Collection – Personal Brand Project

    I conceptualized, designed, and launched my own jewelry collection, managing every aspect of the project from idea to execution. This included:
    • Designing the collection with a focus on storytelling, cultural influence, and personal meaning
    • Developing the brand identity including name, packaging, and visual direction
    • Creating all marketing assets, including product photography, launch videos, and social media content
    • Writing the storytelling and copy to emotionally connect with the audience and drive sales
    • Managing influencer seeding and organic promotion through my platforms (7M+ audience)
    • Handling pre-orders, logistics, and customer communication end-to-end

    This project showcased my full capability in creative direction, branding, marketing strategy, and content production.
    https://www.instagram.com/eswaratti?igsh=M240cnQ4MHUxcG4y