As a Digital Content Producer with a Master’s in Transmedia Documentary and Journalistic Reporting, I specialize in creating powerful, cross-platform stories that drive engagement and social impact. With a background in Social Communication and Journalism, I have over five years of experience in audiovisual production, video editing, and the development of digital content strategies for cultural, educational, and institutional projects. My work combines technical skill with a strong sense of storytelling—covering all stages of content creation, from planning to final editing—using tools like Sony/Canon cameras, the Adobe Suite, and digital platforms such as website content managers. I enjoy working in collaborative environments, leading creative projects that focus on purpose, culture, and community. From producing mini-documentaries that highlight cultural heritage, to developing digital content for community initiatives and institutional brands, my goal is to create meaningful content that informs, inspires, and connects.…

Maria Del Mar Erazo

As a Digital Content Producer with a Master’s in Transmedia Documentary and Journalistic Reporting, I specialize in creating powerful, cross-platform stories that drive engagement and social impact. With a background in Social Communication and Journalism, I have over five years of experience in audiovisual production, video editing, and the development of digital content strategies for cultural, educational, and institutional projects. My work combines technical skill with a strong sense of storytelling—covering all stages of content creation, from planning to final editing—using tools like Sony/Canon cameras, the Adobe Suite, and digital platforms such as website content managers. I enjoy working in collaborative environments, leading creative projects that focus on purpose, culture, and community. From producing mini-documentaries that highlight cultural heritage, to developing digital content for community initiatives and institutional brands, my goal is to create meaningful content that informs, inspires, and connects.…

Available to hire

As a Digital Content Producer with a Master’s in Transmedia Documentary and Journalistic Reporting, I specialize in creating powerful, cross-platform stories that drive engagement and social impact. With a background in Social Communication and Journalism, I have over five years of experience in audiovisual production, video editing, and the development of digital content strategies for cultural, educational, and institutional projects.

My work combines technical skill with a strong sense of storytelling—covering all stages of content creation, from planning to final editing—using tools like Sony/Canon cameras, the Adobe Suite, and digital platforms such as website content managers. I enjoy working in collaborative environments, leading creative projects that focus on purpose, culture, and community.

From producing mini-documentaries that highlight cultural heritage, to developing digital content for community initiatives and institutional brands, my goal is to create meaningful content that informs, inspires, and connects.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Communications and Audiovisual Media Specialist at Extractora Santa Fe S.A
February 15, 2024 - Present
1. Designed and implemented a cohesive corporate visual identity, strengthening brand recognition through impactful audiovisual and multimedia storytelling. 2. Produced corporate videos that improved engagement and supported communication goals. 3. Created visual materials to deliver clear and persuasive messages. 4. Led branded content production aligned with business and communication strategies. 5. Standardized communication formats to improve clarity and consistency across teams. 6. Researched and organized content to ensure relevant and timely media production.
Community Manager at Public Library Network of Cali – Secretariat of Culture of Santiago de Cali
November 1, 2023 - December 30, 2023
1. Managed and optimized the Public Library Network’s social media presence, increasing engagement through strategic educational and cultural content. 2. Supported the creation of multimedia materials, contributing to enrich public campaigns. 3. Produced and edited audiovisual assets and digital formats that supported institutional messaging and outreach efforts. 4. Co-developed narrative strategies centered on community impact, helping strengthen digital presence and improve public perception of the library system.
Content Creator and Strategist (Transmedia Projects) at RTVE Innovation Lab
May 1, 2023 - July 11, 2023
1. Collaborated in the development of transmedia storytelling projects for Spanish national public media, ensuring narrative coherence across platforms to maximize audience connection. 2. Designed, produced, and evaluated digital content for LabRTVE initiatives such as Concrete Corpses and The Dark Side of the Filters, integrating innovative formats and immersive experiences. 3. Crafted multimedia narratives spanning web, video, and social media to boost audience engagement and promote digital experimentation. 4. Supported audience research and data analysis to inform editorial decisions and strengthen the strategic impact of content across platforms.
Communications Coordinator at Scouts de Colombia
May 2, 2022 - May 1, 2025
Led strategic communication efforts that strengthened the visibility, engagement, and institutional identity of Valle Scout across three consecutive years. 1. In 2024, generated over 405,000 organic views, 8,300 interactions (+100%), and a 50% increase in reach on Instagram, positioning Valle Scout as one of the most active Scout regions in Colombia. 2. Produced and edited audiovisual coverage of major events such as regional camps, and commemorative events, using reels and visual storytelling to elevate emotional connection. 3. In 2023, expanded digital reach through the publication of the Regional Magazine and redesigned internal information channels, reinforcing transparency and cohesion across local groups. 4. Collaborated in the rebranding of Valle Scout’s digital platforms, standardizing visual identity and messaging across Instagram, Facebook, and internal documents. 5. Collaborated with the National Communications Committee and the Youth Network, implementing shared initiatives and special campaigns that reached national visibility. 6. Created innovative content formats, including photo contests, interactive Q&As, regional alliance highlights, and a digital catalog for the Scout Store, boosting engagement and regional pride.
Video Editor & Scriptwriter at Cerebro TV (Agency – Corporate Communications)
October 13, 2021 - April 15, 2022
1. Scripted and edited bilingual (English/Spanish) corporate videos for events and internal communications, ensuring clarity, engagement, and alignment with brand voice. 2. Collaborated with creative teams to develop audiovisual content tailored to international standards and strategic messaging. 3. Delivered high-impact videos under tight deadlines for multinational clients operating across Latin America and Europe. 4. Produced content for leading global companies including SAP, Janssen, IBM, Nexus, and Citi. 5. Contributed to successful B2B campaigns and event coverage that elevated brand visibility and deepened audience engagement. 6. Recognized for creating compelling narratives that reinforced corporate values and met global communication benchmarks.
Audiovisual Content Producer and Editor at La Cuadra Casa Productora
February 1, 2021 - July 15, 2021
1. Managed full-cycle audiovisual production (pre-production, production, and post-production) for documentary and institutional videos. 2. Coordinated fieldwork, narrative development, and editing with a strong emphasis on social and cultural relevance. 3. Designed visual and storytelling concepts aligned with each organization’s communication strategy and audience. 4. Produced impactful content for institutions such as CIAT, ICESI University, Fondecom, and the Cali Chamber of Commerce. 5. Projects supported greater institutional visibility and effectively communicated high-impact social initiatives. 6. Delivered technically and creatively polished audiovisual pieces, tailored to diverse audiences and strategic goals.
Co-creator and audiovisual producer at Onitano
July 15, 2020 - February 25, 2021
Co-directed Onitano, Casa de Creatividad Indígena, a government-funded transmedia initiative awarded by the Colombian Ministry of Culture in 2020. As co-creator and audiovisual producer, I led the development of the cultural tourism project focused on indigenous creativity in the Colombian Amazon. 1. Designed and implemented the project’s digital communication and distribution strategy, aimed at promoting community-based cultural tourism in the Colombian Amazon. 2. Produced (planned, interviewed, filmed, and edited) a 6-episode mini-documentary series showcasing indigenous gastronomy, ancestral knowledge, and traditional craftsmanship. 3. The series reached over 20,000 organic views on YouTube, with standout episodes like “Woodworking Techniques” (7,800 views), “Woodburning Engraving” (6,100 views), and “Pirarucú Escabeche and Picadillo” (3,500 views). 4. Helped amplify indigenous cultural practices and ancestral wisdom, fostering cross-cultural understanding and appreciation among urban audiences. 5. Integrated community voices into a transmedia narrative format, creating educational impact and strengthening local storytelling capacities.
Director of Marketing And Public Relations at AIESEC
January 28, 2019 - January 28, 2020
Led the strategic communication efforts to promote international exchange programs and internships through AIESEC’s Global Volunteer and Global Talent platforms. 1. Designed and executed multi-channel marketing campaigns that led to a 60% increase in youth interest and applications for international exchange opportunities. 2. Built and managed partnerships with leading universities such as ICESI and Universidad Autónoma de Occidente to boost program visibility and recruitment. 3. Developed targeted digital content and organized outreach events to attract applicants aligned with AIESEC’s values of leadership and social impact. 4. Led promotional strategies that resulted in a 40% increase in applications for international volunteer and internship placements. 5. Coordinated with local and national teams to ensure brand alignment and consistency across campaigns. 6. Recognized for forging key alliances and strengthening AIESEC’s presence in academic and youth communities.

Education

Master's in Transmedia Documentary and Journalistic Reporting at Universidad Carlos III de Madrid
September 12, 2022 - September 1, 2023
Grade: Máster en Documental y Reportaje Periodístico TransmediaGrade: Máster en Documental y Reportaje Periodístico Transmedia Activities and societies: Produced the documentary "Rostros y Rastro: El valor de la artesanía," which was broadcast on La Aventura del Saber (RTVE), a renowned Spanish cultural and educational program. Developed transmedia narratives that combine traditional and digital storytelling techniques. Mastered the integration of interactive and mobile media tools to enhance audience engagement and narrative depth. Developed critical and practical skills in diverse audiovisual formats with a journalistic and documentary focus.
Bachelor's degree Communication and Media Studies at Universidad Autónoma de Occidente
August 8, 2016 - October 14, 2021
An interdisciplinary program focused on communication, media, and journalism. The academic path combines theoretical foundations with practical training in storytelling, video production, editing, and visual communication. Students are prepared to create content for television, digital platforms, and transmedia formats, while developing critical thinking, ethical awareness, and technical proficiency in audiovisual media.
International Baccalaureate (Cultural Anthropology) at Colegio Colombo Británico
January 1, 2014 - January 13, 2016
Activities and societies: International Baccalaureate (IB) Program with Emphasis on English, Anthropology, and Visual ArtsActivities and societies: International Baccalaureate (IB) Program with Emphasis on English, Anthropology, and Visual Arts Completed the International Baccalaureate (IB) Diploma program with a strong emphasis on English Language and Literature, Anthropology, and Visual Arts. Developed advanced skills in critical analysis, cross-cultural understanding, and creative expression. This interdisciplinary education provided a solid foundation in language proficiency, cultural awareness, and visual communication, preparing for further academic and professional pursuits in communication, media, and the arts.

Qualifications

Youth Leader - Colombian Scout Association – Valle del Cauca (International Youth Movement)
January 13, 2021 - August 13, 2025
Led and mentored youth programs aligned with the Sustainable Development Goals. Facilitated soft skills development, leadership training, and service-learning activities for children and teenagers.
Leadership and Advocacy Training - Kandersteg International Scout Centre – Switzerland
December 28, 2023 - January 3, 2024
Participated in global youth leadership training focused on sustainability, peacebuilding, and human rights. Designed a community impact project as part of an international cohort.
School of Social Facilitators (Colombia)
March 18, 2020 - August 12, 2020
Co-developed a social intervention strategy in collaboration with the Truth Commission, promoting historical memory and reconciliation.
Undergraduate Thesis Project
January 16, 2019 - October 14, 2020
Designed a communication strategy to promote the visibility and cultural preservation of Afro- Colombian practices in San Cipriano, Valle del Cauca.
Documentary Feature
August 16, 2023 - August 25, 2023
Rostros y Rastro: El valor de la artesanía" broadcasted on La Aventura del Saber, RTVE (Spain).
Colfuturo Excellence Scholarship
July 21, 2022 - August 14, 2024
Awarded for academic merit as a student and educator in Colombia.
Cocrea Grant – Ministry of Culture (2020)
January 15, 2020 - December 5, 2020
Funding recipient for the design of a transmedia communication strategy highlighting cultural memory in San Cipriano.
MinCultura Cultural Incentive (2020)
January 1, 2020 - December 16, 2020
Awarded for the Onitano Transmedia Project: Indigenous Creativity House, promoting cultural tourism in the Amazon.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Government, Other, Travel & Hospitality

Skills

Experience Level