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I am a dedicated Digital Marketing Analyst with strong expertise in SEO, paid media campaigns, and comprehensive data analysis. I excel at driving organic traffic, optimizing conversion rates, and generating actionable insights through various analytics and marketing platforms. With certifications in Google Ads Search and HubSpot Marketing Software, I continuously expand my skills and deliver impactful marketing solutions. I enjoy leveraging data-driven strategies and customer journey optimization to maximize ROI and brand visibility in dynamic environments.…I am a dedicated Digital Marketing Analyst with strong expertise in SEO, paid media campaigns, and comprehensive data analysis. I excel at driving organic traffic, optimizing conversion rates, and generating actionable insights through various analytics and marketing platforms. With certifications in Google Ads Search and HubSpot Marketing Software, I continuously expand my skills and deliver impactful marketing solutions. I enjoy leveraging data-driven strategies and customer journey optimization to maximize ROI and brand visibility in dynamic environments.

Shivani Patangay

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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I am a dedicated Digital Marketing Analyst with strong expertise in SEO, paid media campaigns, and comprehensive data analysis. I excel at driving organic traffic, optimizing conversion rates, and generating actionable insights through various analytics and marketing platforms. With certifications in Google Ads Search and HubSpot Marketing Software, I continuously expand my skills and deliver impactful marketing solutions. I enjoy leveraging data-driven strategies and customer journey optimization to maximize ROI and brand visibility in dynamic environments.…I am a dedicated Digital Marketing Analyst with strong expertise in SEO, paid media campaigns, and comprehensive data analysis. I excel at driving organic traffic, optimizing conversion rates, and generating actionable insights through various analytics and marketing platforms. With certifications in Google Ads Search and HubSpot Marketing Software, I continuously expand my skills and deliver impactful marketing solutions. I enjoy leveraging data-driven strategies and customer journey optimization to maximize ROI and brand visibility in dynamic environments.

Available to hire

I am a dedicated Digital Marketing Analyst with strong expertise in SEO, paid media campaigns, and comprehensive data analysis. I excel at driving organic traffic, optimizing conversion rates, and generating actionable insights through various analytics and marketing platforms. With certifications in Google Ads Search and HubSpot Marketing Software, I continuously expand my skills and deliver impactful marketing solutions. I enjoy leveraging data-driven strategies and customer journey optimization to maximize ROI and brand visibility in dynamic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at General Motors

February 1, 2025 - Present

Executed targeted digital campaigns utilizing HubSpot, Google Ads, and social media platforms to enhance vehicle promotions and brand visibility. Optimized SEO content for new model pages and services, increasing organic traffic and qualified lead generation. Analyzed performance metrics using Google Analytics and Adobe Analytics to inform content strategy and audience segmentation.

Graduate Marketing Teaching Assistant at University of Texas at Dallas

December 31, 2024 - August 5, 2025

Delivered interactive sessions on digital marketing and data-driven decision-making to over 45 graduate students. Created course materials focused on AI in marketing, campaign analysis, and data storytelling. Improved course effectiveness by integrating student feedback, contributing to a 20% increase in satisfaction.

Marketing Analyst at Airbnb India

December 31, 2022 - August 5, 2025

Analyzed user behavior and marketing funnel performance to identify drop-off points and optimize conversion pathways. Led A/B testing on landing pages and CTA placements, resulting in an 11% increase in conversion rates. Developed Tableau dashboards monitoring KPIs such as ROI, CAC, and LTV for improved campaign analysis and decision-making.

Digital Marketing Intern at Adani India

November 30, 2021 - August 5, 2025

Managed paid search campaigns on Google Ads to enhance keyword performance and ad effectiveness. Conducted SEO audits by updating meta tags and internal links to improve search rankings. Generated weekly performance reports using Excel and Looker Studio to track traffic and engagement insights.